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ISSN-0974-1062
BUSINESS MAGAZINE FOR ELECTRONICS INDUSTRY
www.electronicsb2b.com
w w w. e l e c t r o n i c s b 2 b . c o m
Vol. 14 Issue 03 May 2020
Market Survey Editor : Rahul Chopra
55
Mumbai : Ph: 022-24950047, 24928520
Why battery chargers are critical E-mail: efymum@efy.in
Electronic Components in extending the life of batteries
28 How government policies are
boosting the manufacture of
Bengaluru : Ph: 080-25260394, 25260023
electronic components
57 The benefits of building solar JAPAN : Tandem Inc., Ph: 81-3-3541-4166
charging stations for electric
E-mail: japan@efy.in
StartUps vehicles
31 “We help startups in every possible
way during the incubation period“
singapore : Publicitas Singapore Pte Ltd
Ph: +65-6836 2272
Connected Lighting E-mail: singapore@efy.in
84 advertisers’
E-mail: alastair@asa-media.com
index &
38 The recent trends in RF data
converters Leading suppliers index pms plantenberg media service GmbH, Germany
Ph: +49 89 5507 9909
Mobile: +49 170 4828426
40 46 E-mail: germany@efy.in
Bazaar
My Story
IoT Business
Amrit Manwani, Amrith Prabhu, Anil Kumar Muniswamy, Anoop K Mehrotra, B.M. Vaish,
CMD, Sahasra Electronics country manager, director, country manager & chairman,
Pvt Ltd Philips Lumileds SLN Technologies director, ITP Group
Pvt Ltd Jabil India
Gautam Awasthi, Neeraj Bharara, Pawan Sharma, Praveen Madaan, Rajeev Ramachandra,
Head-marketing communi- director, managing director, country manager, CTO & Co-founder,
cation, Emeai region Rosy Electronics Victor Component Juki India Mistral Solutions
Keysight Technologies Systems Pvt Ltd
Rajeev Rohatgi, N.Y. Patil, Sanjiv Narayan, B.S. Praveen, Soni Saran Singh,
director, Binay Opto managing director, managing director, MD & CEO, executive director,
Electronics Pvt Ltd Kyoritsu Electric (India) SGS Tekniks BAG Electronics (India) NMTronics India Pvt Ltd
Pvt Ltd Manufacturing Pvt Ltd Pvt Ltd
Subhash Goyal, K.Vijaykumar Gupta, Vikram Desai, Vinod Sharma, Yatish Mohan,
managing director, CEO, Kwality managing director, managing director, managing director, Rohde
Digital Circuits Pvt Ltd Photonics Pvt Ltd Desai Electronics Pvt Ltd Deki Electronics Ltd & Schwarz India Pvt Ltd
The outlay for the ‘Scheme for the Promotion of Manufacturing of Electronic Components and
Semiconductors’ is ` 32.85 billion and is expected to create about 600,000 jobs. The funds allocated will be
spread over eight years.
The third scheme, Electronics Manufacturing Clusters (EMC) 2.0, aims at creating quality infrastructure along
with industry-specific common facilities such as already built factory sheds, among others. For this scheme, the
government has allocated an outlay of ` 37.62 billion over a period of eight years.
XNRGI opens lithium-ion will have the capacity to produce producing a HT mobility smart
battery factory in India 240MWh of battery storage each telemetry battery (the XM
US based XNRGI has opened a year. 5kWh) for rickshaws, e-bikes,
high temperature (HT) lithium-ion As per the company’s e-motorcycles, golf carts, solar and
battery factory in Gurugram, which statement, it has already begun wind farms, and telecom tower
UPS systems. The company has
plans to scale capacity globally in
the multi-GWh range by 2022 with
strategic relationships in different
parts of the world.
Operating as XNRGI India,
a wholly owned subsidiary of
XNRGI, the factory will produce
XNRGI’s range of HT turnkey
energy storage solutions (ESS).
This will include battery packs,
battery/energy management
systems, optional tracking,
and remote status monitoring
hardware.
The company has its own
R&D unit, manufactures its
batteries through its preferred
suppliers, builds battery and
energy management systems, and
assembles energy storage systems
Representational image in its automated factory.
Snippets
Tata Power expands its
rooftop solar service
Tata Power has expanded its
rooftop solar service (RTS)
to 90 cities across India. The
rollout has come at a time when
consumers across all major
categories including commercial,
industrial and residential, as well
as the public sector, are adopting
solar energy as a reliable and
sustainable solution to meet their
energy needs.
Praveer Sinha, CEO and
managing director, Tata Power,
said, “With the increased
adoption of RTS by consumers,
we are confident that our solar Representational image
rooftop solutions will play a big
role in improving energy access (PPA) with the Assam Power strategy of ongoing systematic
across the country in both urban Distribution Company Limited portfolio management to
and rural areas.” (APDCL) for a 70MW solar power strengthen competitiveness, focus
plant at Amguri, Sivasagar district on the quality of revenue and
Jaguar Land Rover in Assam. Jakson had won the higher growth segments.
India partners with Tata bid to develop this 70MW grid- The business transfer will be
Power for EV charging connected solar power plant in effective from April 1, 2020, the
infrastructure the state based on a Request for company added.
Jaguar Land Rover India has Proposal (RFP) issued by Assam
entered into a partnership with Power Generation Corporation Ltd Chunghwa Telecom selects
Tata Power to offer end-to-end (APGCL) last year. Ericsson and Nokia as 5G
EV charging solutions. Tata Sundeep Gupta, vice-chairman RAN vendors
Power will provide charging and managing director, Jakson Taiwanese carrier Chunghwa
solutions for the Jaguar Land Group, said the project will be Telecom has selected Ericsson
Rover in India across its retail the biggest solar power plant in and Nokia as its 5G RAN vendors,
network of 27 outlets in 24 cities Assam and contribute towards
and at the customer’s residence achieving India’s ambitious solar
and/or office. Tata Power will be energy target of 100GW by 2022.
responsible for providing a range In addition to the PPA, Jakson
of AC and DC chargers, starting has also signed a land lease and
from 7kW to 50kW capacity. project implementation support as the telco plans to launch
Rohit Suri, president and agreement with APDCL for the commercial 5G services in July
managing director, Jaguar Land project. based on the non-standalone
Rover India, said, “This tie-up is (NSA) architecture. It will run
one step forward in creating the ABB India sells solar inverter 5G services on the 3.5GHz and
right ecosystem for enabling a business for ` 1 billion 28GHz bands.
simple and hassle-free charging ABB India has said that its board Chunghwa Telecom will use
experience for owners of our of directors has approved the sale Ericsson’s Radio Base Stations
first electric vehicle, the Jaguar of its solar inverter business on a (RBS) and Ericsson’s 5G Core,
I-PACE, which makes its debut in slump sale basis to Marici Solar which includes 5G Evolved
India later this year.” India for around ` 1.01 billion. Packet Core. Ericsson will also
Marici Solar India is the Indian provide the fronthaul and IP
Jakson to set up 70MW subsidiary of the Italy based backhaul transport solution using
solar power plant in Assam company, FIMER SpA. Fronthaul 6000 and Router 6000
Jakson Group has signed a The board’s stake sale decision products. This will support C-RAN
power purchase agreement is in line with ABB Group’s architecture.
By Nijhum Rudra
C
hina is the world’s largest ex- companies feel that the Chinese lock- is actually going to help the industrial
porter and the second-largest down will boost the Indian market sector in India, as the world will be
importer of goods, accounting and help its growth. able to look at India as an alternative
for 13 per cent of the world’s exports In support of the latter view, to China. One big advantage is also
and 11 per cent of its imports. The Amitansu Satpathy, director, Best the fact that we have a big domestic
lockdown in China will affect around Power Equipments, says, “The coro- market. In case our products are not
500 million people within the coun- navirus started in China, which is sold in foreign destinations, they
try, deeply impacting its consumption the industrial hub of the world. As can certainly be sold in the Indian
of goods. Many global companies most of the western markets have market.”
that have operations in India opine been depending on a single source The research and analytics firm
that the Indian market will also be for manufacturing, i.e., China, I am CRISIL stated to the ET that about 18
impacted because we too rely a lot on sure that following this epidemic they per cent of India’s total merchandise
China and other countries for most will try to look to other destinations imports are from China. India had a
of our electronic components. On the as well, in order to mitigate their trade deficit of US$ 159 billion with
other hand, many domestic electronic risks, in the future. The coronavirus China, as of the end of 2019, and it
A
wearable device is used to the market within India is still at a ket is differentiated by product type,
track a user’s vital signs or nascent stage. end-use industry (industrial, media
capture data related to health Wearable technology appears to and entertainment), and connectiv-
and fitness. As we move towards be one of the newest frontiers of inno- ity medium.
a more technology-oriented world vation and development. Major types
with improved connectivity, these of wearables include fitness trackers, Factors driving growth in
devices are expected to soon become smartwatches, ECG monitors, blood the wearables segment
ubiquitous. Though these devices are pressure monitors, bio-sensors, sugar- Technology advances, the decreas-
gaining popularity globally with cer- level monitors, ear-worn devices, ing cost of manufacturing wearable
tain segments of the population such head-mounted VR devices, and smart devices, higher levels of health
as the fitness-oriented consumer, clothing. The wearable devices mar- awareness, user-friendliness, and
By Nijhum Rudra
A
t the time of India’s In- shifted its focus towards promoting enabled electronic gadgets continued
dependence, the country’s growth, which helped the electronics to increase sharply, India had to find
engineering and electronics industry flourish, attracting consider- a way to manufacture and assemble
industries had a very nominal share able foreign investments and boosting the products domestically, since its
in its GDP, as the technology was just Indian startups. electronics import bill was soon going
developing. The primary aim of In- With the arrival of mobile phones to overtake its oil import bill. This is
dian planners was to promote heavy and other smart gadgets, the Indian when the ‘Make in India’ initiative
machinery building and the electron- electronics industry witnessed a spurt was launched by Prime Minister Nar-
ics industry. It was in the late 1970s in demand and growth, but the coun- endra Modi, to boost the economy as
that the demand for electronic and try lacked manufacturing facilities for well as increase employment.
electrical products started gaining both the products and components After that, India commenced doz-
momentum in India. And in the late because of various reasons. As the ens of manufacturing and assembly
1980s, the government of India also demand for smartphones and IoT operations, with foreign firms such as
EB: What do you offer from the industry, such as chip them connect to industry leaders,
startups, in terms of support? manufacturers/distributors like vendors and others. We invite
We offer every incubated startup Infineon Technologies, STM, various investors and VCs to
a dedicated office space at our Arrow Electronics, etc. We Electropreneur Park from time to
centre, with the primary objective arrange visits by technical experts time for providing startups ample
of giving full time access to and engineers from leading opportunities to make a business
the state-of-art electronics organisations to Electropreneur pitch and seek investments.
lab facilities and product Park, and sit down with startup We also engage experts to help
development assistance. Typically, team members to understand the startups create a professional
an electronics startup needs application and help them choose pitch for the investors.
to invest about ` 2 million to the right set of components for
` 3 million in the necessary test the product or solution they are EB: How are startups paired
and development equipment. We building. with mentors? Can mentors
have advanced testing equipment While all the facilities are invest in these startups?
like spectrum analysers, variable extended to a startup without Both, the startup as well as the
DC loads, 3D printers, PCB any outright fee or charges, mentor, should be comfortable
prototyping machines, EDA/ we expect each firm to share a with each other. It is not a simple
software tools and embedded small percentage of its equity process of pairing a mentor with
tools for creating embedded for the sustainability of the the startups. We want both the
designs, and more. Electropreneur Park project. startup and the mentor to be
Then, as a part of the excited about being coached,
programme, we offer each startup EB: Do you also help startups and mentoring, respectively.
an anchor mentor, who could be when it comes to pitching We arrange maybe two or three
a leader/expert in a company or a to VCs? sessions between the mentors
successful entrepreneur. We help startups in every way and the startup.
We also facilitate interactive possible during the incubation After that, we check how the
sessions with technical experts period. Electropreneur Park helps startups and mentors are feeling.
The initial three to four months is located at Electropreneur Park then called to make a detailed
about interacting with the various premises. presentation and pitch to a
potential mentors before formally For example, we have one panel of industry leaders and
assigning a specific mentor to a startup under virtual acceleration experts.
startup. in Bengaluru. That programme This panel consists of highly
A startup can have more than involves more of mentoring and experienced industry veterans
one mentor. One could be on other support services. like Dr Ajai Chowdhry, co-
the strategic side and the second founder of HCL; Jaswinder
could be with a very specific EB: What if a startup is Ahuja, MD of Cadence; Ajit
domain expertise. not ready to make an exit Manocha, ex-vice chairman
two to three years after the of Global Foundries; Pradeep
EB: How long does a season incubation? Gupta, MD of Cyber Media; the
usually run for? How many We understand that every startup director of STPI, Delhi University
startups have you helped may not be able to offer us an representatives and other
so far? exit upon graduation (two years) industry leaders.
A formal call for proposals is as electronics startups need time After making presentations,
given and outreach activities to develop the product and scale a lot of cross-questioning and
are conducted every eight to it to the desired level to attract discussions take place. We
nine months, depending on the institutional investors. typically coach about six to eight
availability of incubation space. Apart from the physical startups every season.
We have already conducted six space, all the other support is
seasons. We started operations in available to startups that have EB: What if the panel sees
April 2016 and are in our fourth graduated. If a startup graduates potential in a startup but is
year of operation. after two years but still wants still not sure?
Till now, we have been able mentoring or access to the We have started a pre-incubation
to support 40 startups in various lab facilities, we extend these programme. For the first two
programmes. Out of these 40, facilities without any charges. seasons, we were only taking
we are expecting that by the end We also continue to extend our startups that had a validated
of this year, we will have exits support in market access to proof-of-concept (POC) for
from one or two startups, though these startups. incubation. But then we realised
many of them have completed the that some of the startups had
incubation period and graduated. EB: What happens if a startup a good business idea and
Our programme typically runs for makes an exit and another we started a pre-incubation
one-and-a-half to two years, as far reaches out to you with the programme, which typically lasts
as the incubation is concerned. same idea? for three to six months.
At any given time, we don’t If a startup has a very good
EB: What does the term ‘exit’ incubate two directly competing business idea, and we see
signify? startups unless we see a synergy potential in the team, then we
By ‘exit’ we mean that we among them. So far, we have give them free access to the
completely let go of whatever also not taken on any startup lab and the office for a period
equity we hold in the startup that working exactly on the same of three months along with the
is exiting. The money that comes idea of an already graduated required technical and business
in can be used to sustain this startup. However, if a startup mentorship.
project. Exits generally happen is working on an idea with a Once the startup is able to
when venture capital (VC) comes new value proposition, though demonstrate a POC, it gets an
in and there is a VC level of addressing maybe the same opportunity to pitch again to
funding involved. We expect our problem as an earlier startup, the panel for the incubation
startups to achieve a consolidated then we may consider taking it programme.
valuation of more than ` 3 billion on board.
by end of this year and a possible EB: Are POCs mandatory for
exit from one or two startups. EB: From all the applications applying to the incubation
you receive, how do you programme directly?
EB: How many types of select the startups? Yes, for the incubation
programmes do you run? We have a two-stage process. programme, POCs are required.
We have two types, mainly, the We receive close to 100 These are accessed when the
pre-incubation programme and proposals every season, Out startup makes the required
the incubation programme. There of those, we do the first-level pitch to the panel of industry
is also a third category, which of screening to shortlist 20 experts. Either we completely
is the virtual acceleration. It is complete and most promising reject a startup, or in case we
offered to startups that are not proposals. These teams are are satisfied with the current
progress made by a team, we Now, we don’t have the Startup Hub portals. Initially, we
may offer it pre-incubation on technology to create an electric were doing roadshows on a pan-
the condition that the team helicopter in-house, but we India basis by visiting various
demonstrates the POC. This took the startup on-board as we cities. But last season, we did
is reviewed and the result is could facilitate the access to lab a live webcast for those who
declared after three months. facilities at the ITI complex in were out of town, to address
Bengaluru, along with expertise all the questions of potential
EB: Are you focusing on from HAL Laboratories, also in incubatees.
startups working around some the same city.
specific technologies? EB: Where is the Entrepreneur
We are open to startups working EB: How do you reach out to Park facility located?
around any technology. While potential startups? We are in the South Campus of
selecting a startup, we look for We use all possible forums Delhi University. We are on the
innovation, uniqueness of the – through the online and third floor of the library building.
idea, business potential, team print media. We reach out to It is a 929 sqm (10,000 square
capabilities and the feasibility of various engineering colleges feet) space, where we have set up
the project to create a sustainable for roadshows and share an RF and a power lab. Around
business venture within one to programmes for students on 72 people can be accommodated
two years. college social media pages. This there. We have different cubicles
We also ensure that we season we also used Google since electronics startups working
are able to offer the required Adwords, as well as organic and on a product need to protect their
mentorship and facilities in the non-organic promotion on other patents.
technology area of the startup we channels like Facebook and Every startup that comes on
incubate. For example, we took Instagram. board is given a cubicle, which
on a startup from Bengaluru, We get a good number of is either a five-seater or an eight-
which was creating an electric prospects from the Startup seater. They can use the lab
helicopter. India portal and the MeitY facilities as and when required.
By Rajiv Batra
T
he repercussions of the pan-
demic caused by the coronavi-
rus, now known as COVID-19,
are more than what it was assumed
in the initial stages. The virus has
spread to more than 150 countries
as of writing this, and the number
of persons afflicted is increasing, as
are the casualties. Almost all devel-
oped nations, including the US and
countries in the European Union, are
locked down. India is taking stringent
precautionary action to minimise
the impact of this virus across the
country.
Cutting across geographies, there
is a commitment to deal with this
pandemic from various quarters—
central governments, organisations
like the UN and WHO, businesses,
NGOs, etc. The heightened aware-
ness can be leveraged to evolve a
basic protocol of the do’s and don’ts import these goods, are either closed shortlisted about 100 critical inputs
for the entire manufacturing and or working with reduced capacities that the country may need on an
services sectors. This can spell out, due to this pandemic. This has been urgent basis. Not much has been
among many other things, what is going on for almost four months or heard about this since then. This
expected of a responsible organisa- so. The stocks with Indian manufac- is leading to great consternation
tion, in the event of an epidemic, turers, particularly in the electronics among those across industry. It is
pandemic or a natural disaster. and auto segments, are rapidly deplet- also not known how such products
India sources a wide range of raw ing since the industry practice is to are going to be sourced and at what
materials, components and related hold inventory for just three to four rates. Additionally, manufacturers
goods from China, which mainly go months. At the same time, reports and distribution companies are
to industries like electronics, auto- from China indicate that the expected exploring a few alternative loca-
mobiles, pharmaceuticals, chemicals, time for restoring normalcy in produc- tions for sourcing components like
etc. Since the Chinese New Year holi- tion would be by June or so. Thailand, Malaysia and Vietnam.
days, most of the provinces in that There were reliable reports doing But the options now include higher
country, from where India used to the rounds that the government had air freight costs to reduce lead
times, which would inflate the cost staffed. The Chinese government
of components and finished goods is overwhelmed by this crisis and
by 5-6 per cent, which consumers it could take weeks for factory pro-
would have to pay. duction to start.
Since electronic goods and auto My worry is that even after manu-
components are the major items of facturing resumes in China, there will
India’s exports and, at the same time, be further delays because companies
these are intensely import dependent, will need to first supply pending or-
the government should make immedi- ders. They will also face the obstacle
ate efforts to source such goods. It is all of the non-availability of raw materi-
the more important since the COVID-19 als and peripheral services, even after
virus has spread to many countries, the pandemic passes.
impairing their ability to supply those Transportation, cargo and cus-
placing new orders. In the given situ- toms will also face immense chal-
ation, domestic manufacturers should lenges to meet the demand, as they
be encouraged to tap the sources on will be a sudden post-pandemic
their own. Also, finance at concessional boom in manufacturing. Looking
rates should be extended to them to at the reports and updates available
overcome the difficult situation. online, on an average, manufacturers
Admittedly, the entire chain in surveyed by different stakeholder as-
the industry, including manufac- sociations have been told to expect
turers, suppliers, traders, shipping three-to-four week delays from their
lines, air cargo fleets and local dis- suppliers, but as per my opinion, the
tribution chains stand to bear the prevailing situation in the market
burden. The losses are across the suggests that average delays will be
spectrum and not for manufactur- about eight weeks.
ers alone. There are a number of India’s US$ 30 billion smartphone
media reports highlighting how the market, currently the world’s second
electronics and automotive sectors largest, will see major disruptions as
are being affected by the pandemic, it is heavily dependent on imports.
especially those who get their direct The pandemic has the potential to
supplies from China. affect bilateral trade worth about
One can expect that component US$ 87 billion. As per the analytics
prices internationally will go up soon. firm Dun & Bradstreet, at least 51,000
Will the manufacturers refrain from companies, including 163 from the
making a killing at that time? Con- Fortune 1000 list from around the
sumer electronics companies plan to world, have one or more direct (or
increase the prices of refrigerators, Tier-1) suppliers in the impacted
air-conditioners, microwave ovens and region, and at least five million
washing machines very soon, due to companies have one or more Tier-2
higher component prices amid short suppliers in and around the epicentre
supplies. The Budget had increased of the outbreak.
the import duty on refrigerator and The government should come up
air-conditioner compressors from 10 with a financial package for the elec-
per cent to 12.5 per cent. On the mo- tronics sector. Internationally, many
tors used in washing machines and countries are planning to pass bills
some other products, the import tax to help the industries most affected
has gone up from 7.5 per cent to 10 by the pandemic. Many countries are
per cent. In the consumer electronics directly helping the airlines and travel
industry, all the key parts such as the industries since the number of passen-
compressors for ACs and refrigerators, gers has drastically come down in the
washing machine motors and plastic last fortnight after travel restrictions
parts are imported from China. were imposed. The time has come
Considering the prevailing con- for us to understand that the impact
ditions across the globe, I guess of this pandemic is universal and af-
that the worst is yet to come. Our fects many more industries than just
manufacturers are expressing con- the airlines and hospitality.
cerns about delayed deliveries and
shut product lines, while suppliers The author is the managing director
struggle to keep factories in China of Rabyte Electronics Pvt Ltd.
By Sekaran Letchumanan
T
here is a massive overhaul you used to define as transport could that over the next five years, US$
taking place in the automotive now be a service. 400 billion will be spent by major
industry, as we speak. What Let’s look at some of the most auto companies in the development
we knew to be cars that could ferry us noticeable trends being witnessed in of autonomous vehicles (AVs). This
from one place to another are fast be- the automotive industry today. will translate into massive overhauls
coming super charged computers that in factory setups, equipment recon-
can do much more than just transport New manufacturing processes figuration, the reskilling of workers
us. The very definition of the word and collaborations and the need for new vendor part-
‘automotive’ is going to be expanded Automotive manufacturers know ners. Fundamentally, the business
and perhaps even redefined. Compa- that they must revisit their existing models for the automotive industry
nies that were traditionally consid- operations and processes in order to will change.
ered car manufacturers, now go by be relevant and remain competitive. The consumer will be provided
the name of ‘mobility companies’. If According to a study conducted by with more choices in terms of the
you add high tech to mobility, what AlixPartners in 2019, it is estimated features in the AVs, in this new era of
automation and digitisation; however, adapt the life cycle management from
the onus of developing these new ten years and 150,000 miles to three
vehicles will fall on the automak- years and 300,000 miles, for instance.
ers, who will have to take on all the This would require a paradigm shift
associated challenges too. Besides, in how vehicles are designed and
it has not yet been established that constructed.
customers are truly ready for AVs, These changes within the indus-
so that factor will have an impact on try gives customers more choices
how much manufacturers choose to to personalise their transportation
focus on this emerging segment of efforts; however, the growth in con-
transportation. sumer expectations will dictate future
The emerging Industry 4.0 tech- demands. In addition to altering the
nologies provide cost benefits, nature of the industry, autonomous
improve efficiency and change the vehicles will present many new and
competitive landscape. No longer are unprecedented challenges to manu-
auto manufacturers competing only facturers and the status quo. It’s time
with each other. Emerging technology to either adjust or be left behind.
has also ushered in a new competition
segment—that of the data companies. Cars will become living
In order to work, AVs will require rooms on wheels
unique sensors and processors to As the technology to stay connected
collect huge volumes of data that will increasingly converges with the
make the car smart. This will entail automotive functions, the pace of
different industries collaborating to innovation will accelerate even more.
take the AV to the road. Our cars will become our ‘living room
on wheels’ or an ‘office on wheels’
Associations with new (https://flex.com/resources/4-ways-
partners technology-drives-the-automotive-
In this new future, OEMs will not be industry). Infotainment systems were
the only specialists in manufacturing. only the beginning. In an effort to
Given the pivotal role of both hard- always be ‘in the know’, communi-
ware and software, OEMs will have cation options from, and to, medical
to define their unique value addition, and consumer devices are all finding
be it in design, assembly, safety or their way onto our dashboards.
customer experience. Beyond the Technology is transforming the
automobile space, in areas such as automotive industry and the poten-
data security, data storage and human tial disruptors are advanced driver-
machine interface (HMI), all the con- assistance systems (ADAS), domain
cerned parties will need to collaborate controllers, AV powered sensors,
with each other closely to deploy electric vehicle applications, au-
and integrate the new technologies tonomous (AV) cross collaboration,
required to make AVs a reality. Vehicle-to-Everything (V2X) features,
IoT partnerships, 5G and Level 4 au-
Moving from car tonomy. This is where technology is
manufacturers to mobility really replacing humans.
companies Automakers must remain ahead of
Automotive manufacturers are now the curve and strive to get inside cus-
shifting from being automobile manu- tomers’ minds to anticipate their cur-
facturers to defining new age mobil- rent and future needs, working within
ity. The concept of mobility expands a complex ecosystem of technology
today’s definition of a vehicle and partners to prioritise and meet those
of even transportation, overall. The needs. Manufacturers with this level
car, with added high-tech elements, of insight, with the capability to im-
is on track to becoming a service. plement these dramatic innovations
For example, AVs will eventually be will thrive, as technology transforms
comparable to fleets of taxis or air- the automotive and transportation
planes, created to operate around the industries.
clock. Manufacturers must grapple
with the idea that AVs in these fleets The author is the vice president –
may only last a year, and therefore, operations at Flex India.
By Rajeev Ramachandra
A
ccording to various research —their working principles and key The modulated RF carrier is
organisations, the global data enablers. passed through a low-noise ampli-
converter market is expected But first let’s look at traditional RF fier (LNA) and band-pass filter (BPF)
to grow at a CAGR of 6.28 per cent data conversion techniques. before converting to IF as shown in
and reach USD 6.37 billion by 2025. Figure 1. After passing through an
This growth is aided by several mar- The traditional approach— anti-aliasing filter (AAF) the IF is
ket factors such as the need for higher heterodyne conversion digitised by the ADC. Demodulation
data rates in 5G infrastructures, the Here’s a quick look at how an ADC is carried out at the baseband level.
evolution of ultra-high speed data or DAC is used in the traditional The above approach is mostly due
acquisition systems, the need for approach. An input RF signal is to the limitation of the conversion
high-speed test and measurement down-converted to an intermediate speed of ADCs. If we were to break
solutions, the increasing demand for frequency, also known as IF. The the ADC speed barriers, would it be
high-speed and high-resolution data carrier wave is shifted to the IF as feasible to think of direct sampling?
for various defence, scientific and an intermediate step by mixing the Now, let’s look at the transmitter
medical applications, etc. Data con- signal with a local oscillator. Once path for the heterodyne approach.
verters are most often used in radar the signal is in the IF range, simple Here, the baseband data is modulated
and SIGINT (signals intelligence) analogue circuits are used to filter, in the digital domain and applied to
applications, spectrum analysers, fine tune and amplify or attenuate the the DAC to convert to the IF, which
medical imaging, industrial, automo- signal, as required. Such processed in turn is up-converted to RF using a
tive safety applications, cellular base analogue signals are then taken to mixer and LO, as shown in Figure 2.
stations, and other communication the digital world through an ADC for
infrastructure, among others. digital signal processing. Direct conversion or zero IF
In general, we can categorise Similarly, in digital-to-analogue To address the need for high-speed
these as general-purpose data con- conversion, the processed signal data data conversion, a new technique
verters and high-speed data convert- is taken from the digital world to the called zero IF or RF sampling was
ers, based on the sampling rate. In analogue world through DAC, and implemented. This is an alternate
the higher radio frequency (RF) range from IF to RF through UP converters. to the heterodyne (IF) approach of
(GHz), the speed offered by general This approach is called heterodyne handling RF signals using high-speed
purpose ADCs/DACs becomes a bot- conversion (IF). RF ADCs. In this case, the RF carrier
tleneck. This article discusses high- A typical radio receiver design is down-converted directly to the
speed digital-to-analogue converters based on heterodyne conversion (IF) baseband instead of IF. The RF carrier
and analogue-to-digital converters is shown in Figure 1. is converted to the baseband (I&Q)
RF ADC
New high-frequency ADCs known as
RF ADCs can directly sample wideband
signals beyond 6GHz. In addition, these
RF ADCs have built-in signal processing
capabilities. An RF system designer, using
the latest RF ADC, needs to design only
Figure 1 the hardware platform and use software
to configure the hardware to suit the
application. An RF ADC with signal pro-
cessing capabilities is shown in Figure 4.
Now, let’s look at the transmitter path
for the zero IF approach. The baseband
data is modulated in the I&Q modulator
and applied to two DACs, which is further
Figure 2 up-converted to RF using the IQ mixer
and LO, as shown in Figure 5.
RF DAC
The high frequency DAC, known as
RF DAC, can generate frequency up
to 6GHz directly, thereby eliminating
the need for IF-to-RF conversion. The
RF DAC includes signal processing, as
shown in Figure 6.
Figure 3
Conclusion
Zero IF systems reduce the component
count and complexity of the design,
hence bringing in a lot of advantages.
The system noise factor is minimised,
and the out-band RF blockers can be
attenuated by the RF front-end filters.
Overall, zero IF systems are compact
and provide better performance. At
Figure 4 the same time, since high-speed ADCs
are new in the market and expensive,
a cautious approach is required before
finalising the design.
The trends for zero IF systems are
further moving towards the System-on-
Chip concept. High-speed ADCs and
DACs integrated with programmable
logic eliminate the need for complex
digital interfaces between converters and
the digital circuit. Such devices can be
Figure 5 placed with the antennas and digitally
interfaced to the processing world.
“I am very
happy to
employ 225
people in over
14 countries,
offering them
good jobs”
A few of my favourite things
Hobbies: Skiing, scuba diving,
golf, and hiking in the mountains
Music I like to listen to: Classic
rock from the 70s, 80s and 90s
Christopher J. Fussner, who grew up on Long Favourite food: All kinds. I am
Island, New York, is the founder and president not skinny! I love Thai, Chinese,
Indian, etc
of Trans Technology Worldwide, a leading SMT The kind of books I read:
solutions provider. He is proud about the fact that Anything on action, about
international relations and on
his success was earned through hard work, zeal and espionage
honesty. During his childhood, he went to a Catholic My favourite singer: Mick
school and later, to George Washington University Jagger! (Rock on!)
about the electronics industry. Then, Right now, I am very happy to em-
when fortune slowly favoured me, I ploy 225 people in over 14 countries,
started Trans Technology in 1988 with offering them good jobs. I like to hire
an initial investment of US$ 50,000. people who love to work, and have
Slowly, my business started making an ambition to achieve some goal
profits and success followed with through their work. Constant dedica-
the increase in demand for electronic tion and love for your profession is
items all around the world in the late extremely crucial to achieve success.
1980s. I always keep my clients happy with
India also witnessed economic state-of-art services. You have to lis-
growth in the early 90s. That’s the ten to all the challenges your clients
time when the demand for electronics face, in detail. Think them over and
started gaining traction and hence, only then can you provide a great so-
I commenced my India operations lution. In every one of our offices, we
in 2001. have a poster that says: “Rule No. 1.
If we don’t take care of the customer,
My role in Trans somebody else will.”
Technology and the
challenges I faced Management style and
Being the president, founder and success mantra
owner of Trans Technology, I always I always believe in maintaining an
try to ensure that my employees amicable relationship with my clients
are happy and that their demands even if the contract is over for some
are fulfilled along with those of the particular reason, since you never
customers. We maintain both an ami- know when you will work with them
cable and professional atmosphere again.
in the organisation. I motivate my Also, you have to constantly
employees to work hard and achieve keep thinking about best-selling
success along with listening to their processes, and always stay calm and
pain points. The biggest challenge I focused. A ‘never give up’ attitude
faced in my career was founding a is mandatory for every professional.
startup with very little capital. You I follow a ‘hands-on and hands-off’
can understand that the lack of suf- management style. I am involved in
ficient cash hampered the smooth the day-to-day operations, but I let
running of the company. my managers run things. You do not
In those days, getting loans and need to interfere in every operation.
subsidies wasn’t as simple as it is If you do, you tend to lose faith and
today. The first few years were very trust in your colleagues or employ-
tiresome; I didn’t draw a salary and ees. This mantra and management
would go to the office by public bus. style helped Trans Tech to achieve
But I was very fortunate to have par- a worldwide sales figure of US$ 110
ents who backed me during this crisis million last year.
by giving me a loan of US$ 20,000. I Last, I do not believe in follow-
was also very lucky that the Yamaha ing any role model. You just chalk
and Heller agencies stood by me dur- out your detailed plan and then fol-
ing that time and with their strong low it with loyalty, persistence and
support, our sales grew in Singapore, knowledge.
Malaysia, Thailand, and then in India.
Road map
The turning point and my The future of SMT products looks
major contribution very promising because as said earli-
The biggest turning point in my career er, the demand for electronic products
was back in 1991 when we started is growing all over the world. More
making a lot of money. After the and more manufacturers are coming
hard work and the years of running to India to begin production here. We
a cash-starved operation, it was a are also opening our new demo centre
wonderful feeling for my employees and showroom in Bengaluru this year,
and me. Through this business, we which will help us to demonstrate,
have contributed tremendously to the train and evaluate. We will continue
electronics industry. to grow organically.
EB: What is the IoT and AI the operational life span of learn more about your habits and
enabled platform ‘Miraie’ all products. daily routine. Newer technologies
about? Can you give us more • Leverages Google’s Voice like artificial intelligence and IoT
details? Assistant and Amazon’s Alexa enable the better management
Panasonic has a longstanding technology to offer seamless of devices and offer complete
commitment towards creating ‘A and hands-free operation, and control over connected appliances,
Better Life, A Better World’. In line controls devices with voice whilst keeping a check on energy
with this vision, we have forayed commands. consumption. Consumers are now
into the ‘connected living solutions’ • Offers an e-warranty, wherein looking towards IoT and AI enabled
space with the launch of our IoT all warranty services and annual solutions to enhance their quality of
and AI-enabled platform – Miraie. maintenance contracts are life through connected ecosystems.
The literal meaning of Miraie is stored digitally for all products As per our research, over 75 per
‘future home’ in Japanese, so the so consumers get notified if cent of people surveyed are looking
platform is aimed at empowering there is any change in status. for specific requirements related
the everyday lives of our consumers • Advance recommendations to ease of use, safety, monitoring
with comfort, convenience and based on our AI technology, and misuse, service reminders and
seamless connectivity across all customised sleep profiles. personalised usage patterns.
Panasonic appliances. The platform For instance, Panasonic’s
presently hosts India’s largest range EB: What are the benefits that connected ACs based on the Miraie
of connected ACs, smart doorbells, consumers can derive from platform can:
and smart plugs and switches, and connected appliances? • Set up customised sleep
there are plans to further expand Technology has become an profiles for uninterrupted sleep,
the connected products portfolio by integral part of designing a dream intuitively managing several
the end of this year. house, taking into account the products in collaboration with
Conceptualised and developed vital lifestyle aspects of it. Today, each other, thus providing a
at Panasonic’s India Innovation consumers have the option to comfortable solution.
Centre, Miraie features the make their home smart. This • Switch on your AC in advance,
following: involves the use of devices and at your preferred temperature
• Inbuilt intelligent diagnostics appliances that talk to each other, setting. In case you forget,
that detect issues in advance, and are intelligent enough to Miraie sends you a reminder
maximising performance and pre-empt your next move as they when you are about to reach
home, on the basis of Google recent survey done by Panasonic, EB: How do you see the
map synchronisation. over 98 per cent of consumers in market evolving for IoT and AI
India are aware of what IoT is and enabled products in India?
The intuitive Miraie platform are looking for ways to make their According to an industry report
can recognise usage patterns and lives easier, more comfortable by NASSCOM, India is expected
suggests optimal modes of using and convenient with the use of to be a front runner in IoT
connected devices, thus extending technology. Interestingly, we’ve adoption in the APAC region.
the best comfort for consumers. also noticed that the consumers With an expected CAGR of 62
As mentioned earlier, it also offers are ready to spend extra for per cent, the Indian IoT market
features such as an e-warranty luxury, which makes it a huge is set to reach US$ 9 billion by
and AMC management, a one- opportunity for businesses to tap 2020. Touted as the ‘next big
touch service request, proactive into and continue to invest in thing’ for businesses, AI has
maintenance notifications, etc. newer technologies like IoT, AI the potential to add US$ 957
and ML. billion, or 15 per cent of India’s
EB: So, are there any new The fast evolving demand for current gross value added
launches of connected products technologically advanced products (GVA) in 2035. Looking at the
on the horizon? mirrors the fact that Indian immense opportunity, we have
We recently unveiled the first consumers are indeed welcoming forayed into the connected living
range of IoT products in the Indian IoT powered devices to make their solutions space through Miraie.
market—connected air conditioners, lives easier.
smart door bells, and plugs and EB: Privacy vulnerabilities are
switches. In the near future, we EB: What are the steps being very high in the connected
plan to expand the connected range taken to drive your product ecosystem; so how do you
of products to include refrigerators, sales? tackle such issues without
washing machines, televisions, We understand that there is a losing the trust of your
fans, geysers, etc, giving consumers growing need for brands to create customers?
a full range of connected living awareness among consumers about We take the safety, security and
solutions for a futuristic home. the use of newer technologies like privacy of our consumers very
AI and IoT. Given the nature of our seriously. At Panasonic, we
EB: There is so much buzz announcement, we have introduced follow privacy by design and
around 5G. Does it play a holistic marketing and promotional security by design, wherein we
significant role in the IoT? campaigns using both digital and follow a standard procedure
We firmly believe that IoT is one traditional media, to improve the and mechanism such as
of the areas that 5G technology understanding around connected anonymisation, deep encryption,
has the potential to affect in a living, amongst aspirational Indian multi-factor authentication, etc,
big way. With more and more consumers. Besides digital films to safeguard customers’ data
companies adopting emerging and influencer outreach across or PII (personal identifiable
technologies like AI/ML and IoT social platforms, we have organised information).
to enhance the experience of their national dealer meets to reach out With an aim to build trust
consumers, 5G opens up a new to our consumers directly. Specific among our users, we ensure
world. 5G is expected to be almost to the connected ACs, we have complete transparency and
ten times faster than current LTE launched a digital campaign— provide consumers with full
networks, allowing IoT devices #MeetTheFuture—that comprises control of their personal data.
to communicate and share data a series of videos based on simple
faster than ever. This will give the yet important consumer insights, EB: Do you think the Indian
necessary impetus to the smart to bring alive the sense of ease and government is doing enough to
home devices segment, thereby fun that is possible in life through bolster the IoT market?
leading to increased adoption connected technology. Apart from I believe that initiatives like Digital
amongst users and presenting a this, we are also engaged with key India by the government of India
significant business opportunity for influencers such as Rajiv Makhni have been welcoming businesses
enterprises. and Harsha Bhogle to promote our to capitalise on the lucrative
new AC range. opportunities that technologies
EB: Do you feel that Indian To enhance the shop floor like AI and IoT present.
consumers are now more open experience, unique product In fact, this year’s Budget
to the idea of IoT enabled displays and demo zones are is also a testament of how the
products? being set up to drive awareness government is aiming to boost the
Now, more than ever before, about the Miraie range. This will incomes of people and enhance
Indian consumers are very open be enhanced with strong service their purchasing power in the
to the idea of engaging with IoT support provided by the Panasonic backdrop of emerging technologies
enabled devices. Based on a operations team. such as AI, IoT and ML.
Eric Zhou,
executive vice president, UNISOC
Here are some interesting excerpts There is an urgent need for policy EB: Apart from the government,
from the interaction. makers and regulators to collaborate does the private sector have
with industry stakeholders to define any role to play in the IoT space
EB: Do you feel that IoT is and implement standard business currently?
opening an entirely new market, processes, as well as develop It is encouraging to see that private
or is all this just hype? infrastructural capabilities and policy players in the IoT space are already
IoT is more than just a buzzword frameworks. taking major steps to encourage large
– it is a massive, lucrative digital The Ministry of scale adoption of IoT solutions. At
opportunity that can transform Telecommunications has already UNISOC, for instance, we are playing a
service delivery, business operations, set up a team to study the business major role in driving the 5G revolution
and the end consumer’s quality of model of the Internet of Things, in India with products and solutions
life. This scope for disruption, more including revenue, costs and product such as MAKALU, our proprietary
than anything else, is driving the sharing. The government is also 5G platform, and IVY 510, our first
growth of the IoT industry in India. currently studying a simplified 5G modem. Our aim is to support the
As per a recent NASSCOM report, licensing and regulatory framework commercialisation of 5G technology
the Indian IoT market will exceed for IoT/M2M service providers. and create a robust foundation for IoT
US$ 15 billion by 2020 and will TRAI advocates a coordinated connectivity in the country.
play a huge role in driving business approach to develop 5G services,
growth and digitisation across the IoT/M2M systems, and a security EB: Are you satisfied at the rate
country. Such an impressive growth framework to advance the of deployment of IoT solutions in
trajectory cannot be attributed to programme, and to coordinate India?
mere hype. with industry stakeholders across IoT adoption in India has
domains such as agriculture, progressed at a slower pace than
EB: In your opinion, is the smart cities, smart transportation in other developing and developed
Indian government playing any networks, diversified logistics, smart economies due to multiple factors.
significant role in expanding the meters, and consumer durables. To begin with, the connectivity
IoT market right now? If so, in Doing so will expand the IoT/M2M infrastructure in the country is still
what way? connectivity service market and will in a relatively nascent stage and not
The role the government should have a major impact in defining strong enough to support the large
play in driving the growth of the the value chain and the technology scale adoption of advanced IoT
IoT market cannot be overstated. stack for the IoT ecosystem in India. solutions. The lack of industry-wide
B
orn in 1968 in Kanyakumari, also started coming here. The EMS
Tamil Nadu, I grew up in A few of my favourite things industry also grew. Big EMS firms
a middle class family with Favourite food: North Indian and like Flextronics, Salcomp, Jabil,
friends from a similar background. South Indian cuisine Sanmina SCI and others started
I had a very simple and easy going Favourite actor: Rajnikanth setting up offices in the country.
childhood. Life was simpler in those Favourite books: Self-development And then other industries took
days, and definitely much more and general knowledge books over, for example, automotive and
interesting. We were free to roam Favourite singer: S.P. Balasubrah- lighting. LEDs came in and the
around – we could just get out of the manyam lighting industry started booming.
house and walk around the whole Recently, smartphones have come
town, all alone. There were none of back into the mainstream and
the problems or stresses of today. etc. I worked in that company for the market is being dominated by
That way of life is something that close to ten years. My job with Chinese manufacturers. It has been
I would like to cherish for a long IMC helped me to focus on and a privilege for me to witness this
time since it has vanished from learn about the industry that I am transition and make my business
today’s world. in, currently. grow simultaneously.
My father was a government After that, my partner V.P. Sree- In our industry, every order
employee and my mother a house- jeev and I started Leaptech Corpora- and every business is a challenge.
wife. I have three sisters; all of tion in 2003, with just three to four Nothing comes easy. Before cus-
them are employed in different people. We have grown to almost 70 tomers like Nokia came in, we were
industries across India. My wife, employees now. mostly working with local Indian
Veena, is into business. I have two companies. So their service and
children —my daughter, Diksha Starting my own business, support structure requirements
and my son, Ekansh, and both and witnessing the were of a certain level. By the time
are in school. transition the big players started foraying into
In the late 90s and early 2000s, the Indian market, their service
My passion for India’s electronics market was still expectations were totally different
technology very small. Even today, after con- and more inclined towards inter-
I studied in Kanyakumari, at Car- siderable growth, it is still smaller national standards. To cope with
mel Higher Secondary School. than many other international mar- those requirements and sustain our
After my schooling, I did my B.E. kets. There were not many options business was a challenge initially,
in electronics and communica- for equipment suppliers. During though we picked up what was
tion engineering from Madurai the 2000s, we started seeing good needed pretty quickly. We had to
Kamaraj University. After that I opportunities in the market. The learn a lot and train our workforce
earned a postgraduate diploma in SMT equipment market was slowly to meet customer expectations.
business management from Penn- growing. We realised that there was
sylvania University, USA. scope for more people to enter the Major contributions to the
Right from my school days, I business. My partner and I took that industry
was fascinated with electronics as opportunity, deciding to leave our My contribution has been bring-
a subject. That is the main reason respective jobs to start a business ing in the right technologies along
I went into engineering and specifi- on our own. with the right players to the Indian
cally chose the electronics stream. I Over different periods of time, market, at the right time. In the days
then attended a walk-in interview at different segments of the electronics before we started our business, there
a medical equipment company and industry have grown. In the 90s, the were very few players in the SMT
luckily got the job. demand was more in the consumer industry. The three dominant brands
electronics industry for products like were Fuji, Panasonic and Universal.
Developing a taste for TVs, VCD players, etc. At that time, Back then, these were pretty expen-
electronics the EMS industry was also growing sive brands.
I started my career in the medical but not in a noticeably big way. And When we started the business,
electronics domain as a service then the STBs (setup boxes) started we introduced the Indian market to
engineer for a company called coming out in the early 2000s. That Yamaha equipment, which offered
Transasia Biomedicals in 1990. segment was growing well. Later, high speed, was technologically
Though the company was based the mobile phone industry took off. advanced and mass produced. So
in Mumbai, I worked from Chen- In the meantime, the automotive the price was lower compared to
nai. I worked for a few years and industry also grew. the expensive brands of that time.
later moved to a company called The mobile phone industry re- Persuading Yamaha to enter the
IMC (International Marketing Cor- ally changed the face of the entire Indian market was quite challeng-
poration), which was a distribu- electronics industry in India. When ing, though. We had to convince
tor for principals like Universal companies like Nokia started com- them that we could do it since by
Instruments, USA; Speedline, USA, ing to India, the related vendors then we had been in the industry
for many years and had dealt with and even suggest ways to correct strengthening the brand, enhanc-
many customers. That helped us to the error, and we take this feedback ing its reputation and holding on
convince Yamaha to become our positively. to our position in the industry.
principals. Through Leaptech, my Establishing this practice has
team and I have constantly targeted helped us a lot in the past. Over- Customers and staff are
bringing down the price of the SMT all, efficiency and integrity are the the backbone of any
equipment without compromising two most important traits that I business
on the quality and features. emphasise on, in addition to get- Five years after starting my busi-
ting the job done. Also, I strongly ness, between 2008 and 2009, the
Best management believe that simplicity and honesty market collapsed suddenly. Things
practices that I have get recognised and pay back later, were so bad that for many months,
implemented if not immediately. there was no business at all or
I strongly believe in giving my em- very little of it. So we were kind of
ployees responsibility and freedom. Leisure time seems like a taken aback. We had not expected
I prefer telling them, “This is your luxury this as till then, the business had
job and how you do it is all up to Currently, there is no specific hobby been growing every year, nicely and
you. I look at the results.” So they that I have. Earlier when I used to smoothly. But we had to be patient
are accountable and completely get time, I played tennis. I am a and realised that ups and downs
responsible for the results, but I do workaholic, by nature. At present, are part of doing business. We used
not micro-manage them as they go if I get some leisure time, I spend it that time to improve our marketing
about achieving those results. I am with my family. Also, I read a lot, and build a better rapport with our
not concerned what time they go to preferably non-fiction but nothing customers. That helped us once the
a meeting or when they come back. specific. Reading is something that market came back to normal.
I do not look at all those details. This I never get bored of. There cannot be good times
has helped increase the productivity throughout, and that is how we
levels of the employees. No plans to slow down learn to do healthy business. So
Professionally, I would like to my advice to others would be to
Motivating my team grow in the same business and remain prepared for the down-
Apart from the usual monetary ben- come up with better products for turn. Expect it to happen at any
efits and motivational statements, our customers as well as for the time and be prepared for it. Also,
the management team maintains industry. We intend to grow stead- never ignore your customers and
a friendly relationship with all ily with respect to market share as staff when business slows down.
employees. Sometimes we make well as our staff strength. On the After all, they form the backbone
mistakes too. At times like that they personal front, I do not have any of your business. Hence you must
do not hesitate to come and tell us plans to slow down since I want to take care of them very well, no
that we have done something wrong, devote the majority of my time to matter what the situation is.
By Kuldeep Malik
M
obile gaming is the next big
opportunity for smartphone
makers, telecom operators
and importantly, the chipset makers.
It is like a computer code on which
chipset firms can write any number
of applications, processes and be
creatively innovative.
According to a recent KPMG report
on sports gaming in India, the indus-
try is expected to grow at a CAGR of
22.1 per cent from FY18-23, touching
` 118.8 billion. This momentum is
likely to be further accelerated by the
current lockdown facing the country
as people are increasingly turning to
online and smartphone gaming to
stay entertained during their post-
work hours. A report by Bengaluru
based InMobi Group, titled ‘COVID-19
Consumer Insights: India’, which cov-
ered the period from the first week of
January to March 11, 2020, stated that
there has been a 110 per cent growth
in the usage of gaming apps during
this period.
With the number of gaming com-
panies in India reportedly growing at
a rate of 20 per cent each year, start-
ups are creating unique offerings by
diversifying into different genres such
as innovative and bold storylines and
creative designs to capture the imagi-
nation of gaming enthusiasts. Playing
games accounts for 43 per cent of all
smartphone activity, according to a
VentureLab study.
On a global scale, gaming has over-
taken films and music as the preferred
leisure activity. The largest segment in
the industry is smartphone gaming,
powered by increased mobile penetra- quality of games on offer. The boom- ing to different reports in the media,
tion, robust Internet connectivity, low ing gaming industry is being driven mobile games account for 33 per cent
data costs and the improvement in the by digitally savvy millennials. Accord- of all app downloads globally, 74 per
cent of consumer spending on apps, like MediaTek are designing newer efficiency for longer gaming sessions.
and 10 per cent of all the time users and faster technologies to meet the Further, MediaTek’s HyperEngine
spend on apps. demand. game technology facilitates intelligent
Further, industry reports esti- We are at an exciting phase that prediction of Wi-Fi and LTE concur-
mate that the number of mobile will change mobile gaming with rency. For example, if the Wi-Fi signal
gamers was 1.36 billion worldwide principles of psychology forming drops, the Wi-Fi and LTE concurrency
last year, with 36 per cent being the contours of chipset design and gets triggered within just 13 millisec-
between the ages of 25 and 36. performance. For instance, gaming onds, ensuring a smooth and lag-free
The percentage of users who play companies may create commercial connection during gaming. The faster
mobile games will rise 22.5 per rewards for players who clear a stage response between smartphone and
cent by 2024 to more than 1.7 bil- or complete a particular number of cell-tower and the option to defer
lion people worldwide, up 18.6 per rounds. It could be a new revenue calls while in-game without a drop
cent from last year. The latest data stream for telecom services providers in connection also boosts the gaming
from NASSCOM states that India’s and a new opportunity for advertisers experience.
mobile games market is expected and brand promoters. With the smartphone gaming
to reach 628 million users this year. The two latest smartphone industry regularly acquiring new
There are indications that this trend chipsets for mobile gaming from investors and incorporating innova-
will not just continue but grow ex- MediaTek, the Helio G70 and G80, tive technology, the gaming market’s
ponentially, and this will certainly are designed to make mobile gaming revenue is on a northward trajectory
support the growth of the mobile smart and affordable. MediaTek’s G —getting bigger and better. Further,
gaming industry. series of chipsets deliver powerful emerging technologies like virtual
A new dimension has been added performance and gameplay features and augmented reality, artificial intel-
to the gaming industry—at the heart that let device makers innovate and ligence, the Internet of Things and
of this expanding smartphone gaming cater to consumer gaming demands. 5G connectivity, are set to propel the
market is the minuscule yet powerful As a chipset maker, MediaTek industry to greater heights in India
chipset that powers the mobile de- is keen to offer gamers a smooth and globally.
vice, ensuring that dedicated gamers performance in heavy-loading game
enjoy uninterrupted connectivity and engines, demanding scenes and in- The author is the director,
smooth gameplay. Chipset makers tense gameplay while ensuring power corporate sales, MediaTek India
P
CBs require a range of equipment for diverse coating and dispensing products that ensure high ac-
procedures such as dispensing, coating and cur- curacy and repeatability.
ing. All these processes go on simultaneously, Some of the latest SMT dispensing and coat-
especially in batch operations for bulk manufacturing. ing machines launched by leading companies are
Technology applications these days require top-notch listed below.
Key features:
• High-speed and accurate dispensing
• Large board capability
• Controlled heating for repeatable processes • Pipeline conveyor mode
• Plug-and-play architecture • Benchmark user interface with FlipChip Calculator
• Independent dual head software
• Synchronous dual head mode
• Automatic vision alignment Contact: Leaptech Corporation, www.leaptech.in
Key features:
• Fast and stable operation
• Spray patterns can be changed on-the-fly, significantly
improving process efficiency
• Flexible multi-axis control enables precise coating of • Barcode reader enables automatic program loading
complex PCBs and traceability
• Powerful process controls result in precise coating that
consistently meets strict quality guidelines Contact: TransTechnology, www.trans-tec.com
Key features:
• A full range of equipment options
• Minimal operator interaction
The Panorama solutions provide a balance of • Closed-loop controls, parameter limits and
equipment and process control for optimal efficiency inspection across the line
in automated conformal coating. They are modular • Process data for improved productivity
so that configurations are flexible and equipment • Stability and consistency at every step
can be easily added when needed. Process control
and automation work together to create efficiency. Contact: www.nordson.com
Key features:
• High accuracy and repeatability
• Automatic quick change (AQC) allows for five
separate tools within a single machine
• Five axes programmable tilt and rotate
• Windows based software control with user-friendly fiducial recognition, needle calibration, laser-height
interface mapping, etc
• Ease of programming
• SCS designed valves Contact: www.scscoatings.com
• Safety interlocks
• Equipped with a range of optional features, such as Indian distributor: iNETest Technologies India Pvt Ltd
Key features:
• VPs pumps come with a flow rate of 0.2 microlitres
per second, and delivers the smallest depositions of
1- and 2-component fluids
• The VPm and VPg pumps dispense volumes from • Dispensing is faster during production because no
2 to 400 microlitres/second for applications in fluid refill cycle is needed
electronics package assembly and automotive
electronics Contact: www.nordson.com
By Potshangbam July
T
he initial cost of a battery charger may make you The rapid charger is an upgraded version of the slow
think it is not worth investing in one, but it will variant. It has the temperature sensing feature, which
be a pragmatic move to do so in the long term. A makes it possible to charge even a faulty battery with
decent battery charger is as important as the battery itself, higher levels of safety. When the charge is full, it changes
as the performance of the latter depends on how carefully its status to ‘Ready’. Such chargers are largely used to
you charge and use it. In fact, battery chargers act as the charge the batteries of consumer products, and take three
catalyst to extract the optimum performance from your to six hours to do so.
batteries, and make them more powerful and resilient. Fast chargers come with several advantages, the main
There are some common issues with regard to batteries, one being a shorter charging time. This calls for good
such as overcharging, undercharging, etc. Overcharging is communication between the charger and the battery.
generally worse than undercharging. The former results in This charger is ideal for charging weak batteries which
heat and pressure building up inside the batteries, which have not been used for a long time, and can charge these
can make them leak chemicals or gases, rupture and even batteries within an hour or two. This charger is perfect for
explode. Therefore, it is recommended that you use good starting vehicles with weak batteries, especially in winters.
quality battery chargers to avoid such scenarios. With Ultra-fast chargers are compatible with batteries that
constant tech advances, battery chargers now come in a are in good condition. These batteries are designed to
variety of designs and sizes. LCD screens in these devices accept ultra-fast charge. It should be noted that ultra-fast
indicate the charge in each battery. charging is suitable only in the first charge phase. Once the
battery reaches 70 per cent state-of-charge (SoC), the charge
Types of battery chargers available in the market current should be reduced. Ultra-fast charging is effective
The slow charger is the most basic type and is used only in moderate temperatures. It should be avoided in low
overnight to charge the battery. This type is not capable temperatures as it slows down the chemical reaction.
of detecting the charge level. Such chargers generally
take 14-16 hours to fully charge an empty battery. Slow How battery chargers extend battery life
chargers are mostly used to charge AAA, AA and C cells, • Battery chargers are designed based on battery types.
and other children’s toys. Therefore, it is important to use the right charger.
By Ayushee Sharma
T
he adoption of electric mo- AC, an energy storage system (for which guarantees charging and the
bility, not only by customers off-grid charging), charge control- optimum use of solar power. This is
but even the auto industry, lers and a secure network for the a cheaper option compared to charg-
depends a lot on the growth of the wireless transmission of data to ing off-grid. In the case of off-grid
EV charging infrastructure. A solar help users make real-time decisions. charging, a solar panel connects
charging station usually consists of In the case of on-grid charging, to the energy storage system from
EV supply equipment (EVSE), an solar power is fed into the grid which the power is drawn. Such
array of solar panels, an inverter regardless of the need for it, and chargers can be placed anywhere
to convert solar power from DC to electricity is drawn from the grid, since they do not have to connect
By Paul Golata
A
t the core of the CLS is an of which will ensure CLSs develop humidity, temperature, pressure, air
emerging optical wireless to their full potential. quality, vibration, and volatile or-
communication technology ganic compounds (VOC), to name a
called Li-Fi, short for light fidelity. The role of IoT few. Sensors detect analogue signals
Introduced in 2011, Li-Fi uses IEEE The IoT is a technological revolution. generated from the physical world
802.11 protocols and has gained Smart sensor technology and wireless and then convert them into digital
momentum, becoming a viable al- connectivity have led design engineers data signals that can be controlled
ternative to the ever-shrinking Wi-Fi to focus on how to sense and collect and manipulated by embedded
spectrum and is evolving towards data as well as how to get it into a systems (Figure 1). Optical sensors
making lighting a central point in digital domain for Web handling and convert light energy into readable
smart infrastructure. In this article, manipulating. Sensors, connectivity electrical signals that can detect
we explore the role of IoT technolo- and digital data make up the founda- whether lights are on or off, as well
gies, Li-Fi’s ability to transfer data tion for further CLS development. as measure light intensity.
through lighting, and technologies Optical sensors: Sensors are Wireless connectivity: Wi-Fi is a
that need further development, all everywhere, measuring aspects like technique that allows devices to con-
address systems integration issues, disadvantage, as the need to be able available for users, while the lighting
including data security. How will data to cross domains and boundaries industry looks at adopting common
be secure from unauthorised users without issues will be primary. approaches to security that seek to
that attempt to take control of it? Data Another area that CLS suppliers minimise systems integration issues
security may require authentication, must address is common application for the industry.
which protects sophisticated keys programming interfaces (APIs). The LED light sources have become an
that authorise access. Back-end stor- US Department of Energy (DOE) has avenue by which lighting can move
age, computers servers, and analytics realised that this is a major hurdle from analogue to digital, making life
also require thought. When entering that needs to be overcome to achieve easier—via the IoT. Li-Fi offers the
the realm of IoT, CLS designers must some of the desired energy benefits potential for CLSs to both provide
ensure that the pathway to get data of CLS. SSL is more efficient when light and transfer data. With these ca-
onto and off the CLS is available, it comes to saving energy. However, pabilities, lighting systems could offer
reliable and robust. SSL, in the form of multiple CLSs that an alternative to the ever-shrinking
Software assets: IoT provides a connect to the IoT will empower the Wi-Fi spectrum to make lighting the
broad array of services never possible cities of tomorrow to be even more hub in smart infrastructure. Con-
before, by way of the cloud. In the efficient. This increased efficiency nected lighting innovation promises
new world of IoT, CLS providers that will result from CLS being combined a future that is even brighter than the
offer cloud based technology services with SSL and IoT within a smart grid, world we live in today. But as with
to support their offerings will have a allowing coordination among offices, many future innovations, seeing is
competitive advantage because they buildings, homes, retailers, street- believing.
allow their customers to obtain the lights, etc, so that they all work as
maximum benefits from their prod- an optimised, whole system instead Paul Golata joined Mouser
ucts, immediately. of individually. Electronics in 2011 as a senior
Future interoperability is para- The data that smart sensors ob- technical content specialist.
mount to fast growth. Standard solu- tain, combined with data analytics, He has earlier worked in
tions, which allow multiple suppliers’ will work to make adjustments that manufacturing, marketing
and sales, at Hughes Aircraft Company,
products to work seamlessly together save money for each location within
Melles Griot, Piper Jaffray, Balzers Optics,
over time, provide economic incen- the unified system, which would not JDSU, and Arrow Electronics. He holds a
tives and benefits. Solutions that be possible if the location was left BSEET from DeVry Institute of Technology
cannot work well with other products unconnected from the whole. The – Chicago, IL; and an MBA from
will find themselves at a competitive DOE suggests making APIs readily Pepperdine University – Malibu, CA.
Spectrum analysers
Siglent Technologies, which is in the R&D space for electronic test and measurement
equipment, presents two spectrum analysers that meet the growing demand of high
bandwidths for 5G applications. One model is part of the powerful and flexible
RF signaling SSA3000X Plus series of spectrum analysers, with a frequency range
of up to 7.5GHz for delivering reliable automatic measurements and has multiple
modes of operation. Optional functions are RF power measurement, vector signal
modulation analysis, reflection measurement and EMI testing. The other model is
part of the powerful and flexible RF signaling SVA1000X series of spectrum and vector network analysers. It
has a frequency range of 7.5GHz, comes with multiple modes of operation and delivers reliable automatic
measurements. Optional functions are a distance-to-fault locator and a vector signal modulation analyser.
Contact: Siglent Technologies, siglent.com
Components
With the launch of its RPMB-3.0 series, RECOM has system. With 2GB DDR4 memory on the SoC, and a
expanded its range of compact, non-isolated DC-DC wide range of crucial industrial interfaces enabled via
converters in its standard 12.19mm x 12.19mm x inter-board connectors, the SoM supports industrial
3.75mm DOSA- communication through the PRU-ICSS sub-system on
compatible, the SoC supporting protocols like ModBus, OpenCAN,
thermally-enhanced ProfiNET, ProfiBUS, Ethernet/IP, EtherCAT, EnDAT/
LGA package. The EQEP, CCLink IEField and cycle-by-cycle PWM
preset outputs control. Mistral has partnered with Port Industrial
available are 3.3V Automation GmbH for real-time protocols.
(trimmable 1V-9V), Contact: Mistral Solutions, www.mistralsolutions.com
5V (trimmable 1V-9V), 12V (trimmable 9V-24V), or
15V (trimmable 9V-24V). All variants operate up to Synchronous DC-DC converters
36V input with a low dropout voltage of 500mV or less. STMicroelectronics’ L6983 38V/3A synchronous
All parts operate to 100°C ambient temperature with DC-DC converters maintain high efficiency at all
some load derating but without the need for forced air loads with a maximum value of 95 per cent. They
cooling. The efficiency is up to 94 per cent, allowing are highly integrated with synchronous MOSFETs
the full output current of 3A across the entire input
voltage range. Efficiency is also excellent down to very
low loads which, combined with a very low quiescent
current of 30µA (3.3V version), makes this series
suitable for applications that have ‘sleep’ modes such
as microcontrollers and transceivers. The parts also
feature six-sided shielding for low radiated EMI and
excellent thermal management.
Contact: RECOM, recom-power.com
Modules
controller brings ease of integration of the USB-C The THN 10WIR series is a family of rugged 10W DC-DC
PD 3.0 programmable power converters for high reliability in harsh environments. The
supply (PPS) standard converters have a wide 4:1 input range and increased
into systems, while the resistance against electromagnetic
NCP12601 is a highly interference, shock/vibration and
integrated multi-mode thermal shock. They come in a
flyback controller for six-side shielded 2.54cm x 2.54cm
rugged, high-performance, metal package. The innovative design
offline power supplies such as adapters. The new provides high efficiencies of up to 90
devices greatly simplify USB-C PD 3.0 based power per cent and thus enables an operating temperature
supply designs, provide a higher level of integration range from -40°C to +80°C without derating. The
and reliability, and enable designs of higher power approvals based on the converters’ compliance with
density for applications such as smartphone chargers, the EN 50155 and EN 61373 standards qualify them for
AC-DC power adapters and auxiliary housekeeping railway and transportation systems.
power supplies for various electronic devices. Contact: Traco Power, www.tracopower.com
Contact: ON Semiconductor, www.onsemi.com
RF module Miscellaneous
Insight SiP, the specialist in ultra-miniature
RF modules, has introduced the ISP3010 RF 5G isolator
module, which combines smart Ultra-Wide Band RFMW has announced design and sales support for
(UWB) and Bluetooth Low Energy coaxial, mmWave, 5G isolators from DiTom Microwave.
(BLE) capabilities with a MCU The D3I3743 isolator covers 5G infrastructure frequencies
(microcontroller unit), each with from 37GHz to 43GHz with 14dB of isolation. Being a
its own antenna. Both antennas single-junction design, insertion loss is
are integrated into the module. only 1.2dB maximum, preserving
This highly miniaturised LGA precious power in the mmWave
module measures only 14mm x bands. Average power handing
14mm x 1.5mm, making it a good is 5W (2W reflected power). The
standalone module solution for applications that D3I3743 is offered with 2.92mm (K)
require precision, real-time location systems and female connectors with a maximum
long-range wireless communication. The ISP3010 VSWR of 1.35:1 and is available with any combination
RF module enables wireless communication with of male or female connectors on the input/output. With
highly precise localisation, accurate to within 10cm operating temperatures from -20°C to +65°C, these
over a range of up to 50m, claim company sources. isolators are suitable for in-box applications or bench-top
For applications with ranges of upwards of 50 testing applications. The isolator body measures 1.27cm
metres, the ISP3010 can be used in conjunction with x 17.78cm and weighs only 25.5146gm. RFMW offers
external optimised UWB antennas with the same DiTom isolators ranging from 26.5GHz to 43.5GHz in
precision, depending on the antenna configuration. both narrow and wide-band frequency ranges.
Contact: Insight SiP, www.insightsip.com Contact: RFMW, rfmw.com
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By Potshangbam July
L
EDs have become ubiquitous industrial, residential, healthcare and lights as per their requirement, or to
electronic products by virtue of automotive. program the lights to switch on and
their energy efficiency, versatil- Let’s discuss some significant tech- off at specific times.
ity and environment-friendly nature. nological trends that will create a host Products that are IoT enabled also
They are in demand as the number of opportunities in the lighting market. give users updates on the whole op-
of advantages offered by them beat eration, by collecting data and record-
those offered by traditional incandes- The Internet of Things (IoT) ing usage patterns to create a better
cent bulbs and compact fluorescent The IoT not only connects computers lighting experience. The embedded
lamps (CFLs). There have been tre- or smartphones, but also other gadg- sensors and automated control func-
mendous advances in LED technolo- ets that are Internet-enabled, includ- tions can monitor and control the
gies in the past few years, with rapid ing lighting fixtures like LEDs. To be brightness and colour temperature of
changes in product designs, features, more connected and efficient, LEDs the LED lights. Besides, they respond
efficiencies, etc. As a result, LEDs are need to add a few sensors or cameras, to an occupant’s presence/move-
expected to change the dynamics of as well as data connections. This ments, and to the changes in ambient
lighting in every sector, including enables users to remotely regulate the daylight levels.
Thermal management
solutions for LED displays
Digital LED signage is rapidly becoming mainstream due to its low power consumption.
Its life span and reliability are dependent on how its temperature is controlled, especially in
outdoor signage applications. If not properly managed, UV and IR rays from the sun can
pose a big risk for an outdoor digital screen. Indoor displays can also be prone to excessive
heat even in temperature-controlled environments, such as in an office or factory.
By Deepshikha Shukla
T
he right outdoor digital signage solution should
come equipped with the proper heating and
cooling elements, which have been expertly
designed to accommodate all screen sizes and in-
corporate precise thermal management technology.
Package
Heat Source
Without TIM
(Direct Contact)
With TIM
turn keeps the digital sign running optimally for a longer between each side of the device, allowing heat transfer
period of time. to take place via conduction.
For optimal heat management of an outdoor LED Heat pipes take advantage of their lower total thermal
display, the electrical components used should be smart. resistance to shift heat from internal hot spots to less
A good system uses smart LED control devices to moni- critical areas, quickly and reliably. The heat generated
tor the temperature within the LED sign enclosure. It is by a component boils the liquid at one end of the pipe,
designed for setups where ventilation and mixing fans are which then travels down to the cool end. The vapour
not enough to keep the LED signs’ internal temperature quickly condenses and returns to the heated end of the
within the operating range. heat pipe via the capillary action of gravity. Heat pipes
There are several factors that force LED signs to operate are typically constructed out of a thermally conductive
at the high end of the temperature range for extended pe- metal that can either be laid flat or be bent into complex
riods of time such as poor filter maintenance and extreme shapes, which makes the approach highly suitable for use
content display, forcing the sign to run too brightly by not in space-restricted PCBs.
allowing auto-dimming. In such instances, an LED sign A synthetic graphite sheet uses a new type of thermal
will need software based dimming to reduce the bright- interface material made of polyimide. It is a thermally
ness of the sign slightly. This reduces the electrical load conductive film with a unique lattice orientation designed
on the entire system, generating less internal heat and to dissipate the heat generated by the regular operation
thus, cools down the LED sign. of electronics into the environment, to improve their reli-
Thermal interface materials: The oldest and most ability and prevent premature failure.
widely used passive heat transfer methods are heat-sinks Thermally conductive interface pads with high ther-
and heat spreaders. Typically, a heat-sink uses a thermally mal conductivity and dielectric strength can be cut to fit
conductive metal, such as aluminium or copper, which is LED applications. A range of high-performance thermal
physically mounted to a heat-generating component. Heat greases that are designed to provide efficient and cost-
is transferred from the component to the heat-sink through effective transfer of thermal energy from the heat source
conduction and then dissipated through the heat-sink’s to the heat-sink is available to meet devices’ needs for
surface into the ambient air via natural convection. Heat high power LEDs and more.
spreaders are frequently applied as a backing plate to The design also plays an important role in effective
printed circuit boards (PCBs) containing heat-generating heat mitigation. Carefully planned PCBs, configured to
components to improve heat flow. All types of heat spread- optimise thermal management, can lower internal tem-
ers provide excellent temperature management. peratures with little or no cost or performance overhead.
Thermoelectric coolers (TECs) are thin and compact Adding extra layers of solid ground or power planes to a
devices typically inserted between a heat source and a PCB, connected directly to heat sources with multiple vias
heat-sink to enable rapid heat dissipation. When voltage between layers, is a technique that’s frequently used to
is applied to a TEC, a temperature differential is formed increase the effective surface area for heat dissipation.
strobes. The police further clarified in the video that drivers can use these lights only on their private property
and not on public roads because they could cause temporary blindness to others on the road, leading to a
higher number of accidents.
Krish LED bags new Bhubaneshwar, Odisha, offers a vast business needs of customers. It also
contract to install LED range of LED solutions and products offers solar lights, solar lanterns,
streetlights in Odisha’s that covers commercial lights, solar inverters, solar panel lights,
rural areas industrial lights, outdoor lights, LED TVs and CCTV surveillance
Domestic LED light manufacturer, streetlights and architectural lights systems. Recently, the company
Krish LED, headquartered in catering to the home as well as bagged a contract to install LED
streetlights in the rural and semi-
urban areas of Odisha, at the block
and panchayat levels.
LED fixture
Orion Lighting has introduced its bacteria-fighting LED fixture for public areas, called the ISON LDRMH1.
The product features the Britex anti-microbial fixture coating, along with
an option to add VioSafe anti-microbial light technology. The Britex coating
inhibits the growth of bacteria, fungus, mold, and mildew on the lighting
fixture. The coating comes standard on its ISON LED retrofit modular
LDRMH1 fixture, which is targeted at healthcare and other at-risk facilities.
The VioSafe anti-microbial white light technology offers a continuous
24/7 disinfection option powered by patented technology from Orion’s
partner Vital Vio. This is an added option in the LDRMH1 product line.
VioSafe technology uses white light to continuously protect environments from harmful bacteria, keeping
occupants safe. Unlike UV lights which cannot be used when humans are present, VioSafe lights are
harmless to humans and animals and safe for continuous 24/7 usage. VioSafe technology is installed
in conjunction with conventional LED lighting systems and can be retrofitted in any facility seeking
continuous antimicrobial protection, as the technology integrates easily with existing network systems and
controls.
Mike Altschaefl, CEO of Orion, commented, “In response to growing customer awareness about the
potential environmental dangers, we are raising awareness about Orion’s innovative and proven solutions
to combat a range of bio-contaminants. We believe our Britex fixture coatings and VioSafe white light
technology provide compelling solutions for high risk, high traffic environments.”
Contact: www.orionlighting.com
Electronics Industry Directory...................................................... 33 NMTronics India Pvt. Ltd. (www.nmtronics.com)...........Back Cover ViscoTec India Private Limited (www.viscotec-india.com)........... 11
Infineon technologies............................... 64, 64 Panasonic India............................................. 42 Victor Component Systems Pvt Ltd................. 8 Tommi Uitto................................................. 12