Beruflich Dokumente
Kultur Dokumente
BY
(Deemed university)
SHUBHODEEP
BHATTACHARYA(BBA/3516/07)
(Faculty Member)
SHUBHODEEP BHATTACHARYA(BBA/3546/07)
I would like to profusely thank the coordinator Mr. R.T. Goswami and
all faculty member for providing the efficient contribution and
resources for completing the project.
SHUBHODEEP BHATTACHARYA
(BBA/3516/08)
THE LICKS
CONTENTS
1. Profile Page
2. Executive Summary
1.1 Introduction
1.2 Objective
1.3 Mission
3. Company details
4. Services
6. Marketing Summary
THE LICKS
6.1 Market survey
8. Financial Summary
9. Risk Assessment
10. Conclusion
11. Bibliography
12. Annexure
PROFILE PAGE
INTRODUCTION
MISSION
THE LICKS is a business which deals with serving
coffee various age groups and catering to
organisation.Our main mission is to establish more and
more branches in many cities of our country.
KEY TO SUCCESS
• After creation providing various services;
• Marketing services to companies and individuals;
• Recruitment of skilled and equipped expertise;
• Dedication and hard work of the founders;
• Raising productivity and lowering overall costs.
THE LICKS
PROJECT AT A GLANCE
START-UP SUMMARY
Particular Amount(R
s)
Rent 15,000
Stationery etc 2,000
THE LICKS
Brochures 4,000
Furniture 80,000
Licenses/ Legal 50,000
Vehicle(on lease) 5,40,000
Research and Development 9,000
Advertisement 50,000
Computer 1,00,000
Machinery and equipment 10,00,000
Insurance 20,000
Others 30,000
TOTAL START UP 19,00,000
EXPENSES
START-UP ASSETS
Cash Required 10,00,000
Other Current Assets Nil
Long term Assets Nil
TOTAL ASSETS 10,00,000
TOTAL REQUIREMENT
29,00,000
FUNDING
Fanendra kumar sharma 19,00,000
Other Nil
TOTAL INVESTMENT 19,00,000
CURRENT LIABILITIES
START-UP
SERVICE DESCRIPTION
COMPETITIVE COMPARISION
1. QUICK SERVICE
2. TRAINED EMPLOYEES
3. COST EFFECTIVENESS
4. USE OF BEST QUALITY OF FOOD MATERIALS USED
IN PREPARATION.
5. ACCESSIBLE BY ALL TYPES OF CUSTOMERS.
1) Chairs
2) Tables
3) Shelves.
1.2 ELECTRIC APPLIANCES
1) Air conditioning
2) fans
3) Aqua guards
4) Personal computers.
5) Other Equipments Use In Construction
6) Electrician Equipments(boards,fittings,etc)
1.3 COMMUNICATIONS
1) Telephones
2) Fax machine
THE LICKS
1.4 SERVICES
1) Catering
1.5 MATERIALS
1.6 OTHER
1) Fire extinguishers
2) Human Resource
THE LICKS
MARKET SURVEY
MARKET CHARTERSTICS
TARGET CUSTOMER
The targeted customers are NTPC employees
categorised executives,officers, sr.managers and
customers of various age groups etc. Our target
markets are middle to upper class families, private and
public organizations.
THE LICKS
GEOGRAPHICAL AREA
It is situated in NTPC (Rihand nagar) township area
which is rich in its class.
COMPETITION & EXISTING MARKET
As the idea new of establishing coffee shop along with
the catering services,we will try to grasp the market on
the basis of our service and professionalism in our
approach.
PRICING STRATEGY
PROMOTION MIX
SALES STRATEGY
Anticipation sales are shown in the accompanying
table and chart.
SALES FORECAST
IMPORTANT ASSUMPTIONS
THE LICKS
MEANS OF FINANCE
1. Owner’s contribution
2. term loan
3. Reinvestment of profits
PARTICULARS AMOUNT
Rent 1,80,000
Advertisement 50,000
Insurance 20,00
0
Brochures 4,000
Electricity 20,00
0
Telephone Bill 40,000
Salary(permanent+ 40,84,000
temporary)
Maintenance 20,000
TOTAL VARIABLE COST 44,18,000
THE LICKS
TOTAL COST OF THE PROJECT
= 1720000+4418000
= 6138000
THE LICKS
4,61,000 4,61,000
NET PROFIT FORE CAST
years PROFIT
2010 1,52,000
2011 1,82,000
2012 2,02,000
Vehicles 5,40,000
Computer 1,00,000
Less
(Dep. @ 1%) 1,000 99,000
Investments 2,94,200
30,41,200 30,41,200
100
= Rs. 47.685 %
= 36070.043
RATIO ANALYSIS
LIQUIDITY RATIO
1. CURRENT RATIO
=
THE LICKS
= 1:1
2. PROPRIETORY RATIO
1. Debt Ratio
=0.256
The debt ratio of 0.256 means that
lenders have financed 25.6% or about one-
fourth of THE DIVINE net assets(capital
employed).it obviously implies that owners
have provide the remaining finances. They
have financed: 1-0.256 =0.744 =74.4% or
about the three fourth of net assets.
2. Debt-Equity Ratio
=
= 0.345
THE LICKS
3. Capital Employed To Net worth Ratio
1.345
TURNOVER RATIOS
=
THE LICKS
= 4.91times
1.94 times
= 0.055 or 5.5%
0.0181 or 1.81%
0.98 or 98%
4. Return on Investments
THE LICKS
ORGANISATIONAL STRUCTURE
SALARY STRUCTURE
DESIGNATION SALARY
Workers 15,000
Electrician 8,000
Servants 7,000
Call operator 4,000
RISK ASSESMENT
THE LICKS
Thought the plan is very concrete and SWOT analysis
has been done but still there are few risks which can
act as hindrance during the commencement of the
business. They have been noted down as follows:
Refutation of loan from bank can cause a big risk
before commencement.
It is a new company so it might be at risk that
whether the business will take off properly or not.
Due to limited amount of capital at initial stage
may cause a situation of shortage of capital
The company is in the business of apparel and is
susceptible to continuous change in the tastes and
preferences of the consumer. Thus, it has to keep
abreast of the rapid change in the buying habits and
latest service trends. Loan asked from bank is also
limited.
The company might face the stringent Government
policy due to which the plan may face difficulty in
implementation of it.
Thus in short the company might face risk during the
initial period but once it get properly established the
company may not fall under any above –mentioned
circumstances until and unless it flourishes.
THE LICKS
CONCLUSION
From the questionnaire survey the future of THE LICKS
firms looks great. Though there are some obstacles
and risks but they can be crossed with hard work and
experience. According to survey the people of Rihand
nagar really needs a shop and service which will
provide these types of services especially in just call
and get.
COMPANY LAYOUT
THE LICKS
FANENDRA
SHARMA’S
OFFICE
(CEO)
TRAINER OFFICE
AND TRAINING
ROOM
ARCHITECH
ENGINEER ARCHITECH
ENGINEER
CALL OPERATOR
CALL OPERATOR
THE LICKS
SOURCES RECEPTION
OF INFORMATION
PRIMARY DATA:-
SECONDARY DATA:-
From Newspapers like;-
The Telegraph
Economics Times
THE LICKS
Prabhat Khabar
From magazines like:-
Business World
Business week
Outlook
QUESTIONNAIRE
NAME :
AGE :
OCCUPATION :
INCOME :
Q.1 Are the home construction company are serving
your purpose?
1) YES 2) NO
Q.2 Do you have any servant?
1) YES 2) NO
THE LICKS
Q.3 Do you require painter, plumber, electrician,
house cleaner?
1) YES 2) NO
Q.4 Are the home services (servant, painter, cleaner,
plumber, electrician) are serving your purpose?
1) YES 2) NO