ROBIN KAPOOR

Mobile: 09818306660, 09829110660

E-Mail: robinkapoor@rediffmail.com, robinkapoor@herohonda.com
Seeking assignments Marketing / Sales / Channel & Distribution Management with an
organization of high repute.

EXECUTIVE SUMMARY

 A MBA in Marketing with 1 year of experience in Sales, Marketing, Business Development, Channel
& Distribution Management.
 Presently working as Territory Manager - Sales and Marketing with Hero Honda Motors Ltd.
(Regional Office, Jaipur).
 Experience in product promotion activities for penetrating the market & achieving desired sales goals.
 Proficient in appointing dealers and distributors with a view to increase the market coverage.

 An effective communicator with good presentation skills and abilities in forging business partnerships
and establish beneficial relationships with channel partners.

ORGANIZATIONAL DETAILS

Hero Honda Motors Ltd. (Regional Office, Jaipur) Jul’09-Till Date

As Territory Manager - Sales and Marketing

Key Result Areas:

 Managing sales & marketing operations; implementing sales promotional activities as a part of brand
building and market development effort.
 Establishing strategic alliances / tie-ups with financially strong and reliable channel partners keeping
terms clearly defined, resulting in deeper market penetration and reach for institutional sales.
 Creating and developing distribution levels to make it cost effective for present times and leaving
scope for future addition of new entrants.
 Preparing & implementing sales promotion and sales incentive schemes for motivating dealers to
generate business.
 Analyzing marketing trends and tracking competitors’ activities and providing valuable inputs for
product enhancement and fine tuning sales & marketing strategies.
 Appointing and monitoring dealers in Rajasthan; implementing effective strategies to maximize sales
and accomplishment of revenue and collection targets.

ACADEMIC CREDENTIALS

 PG Diploma in Business Management (Marketing) from Indian Institute of Planning &

Management, New Delhi in 2009. (CGPA 78.89%)
 Secured All India Rank 7 in MBA
 B.E. (Electronics & Communication) from Apeejay College of Engineering, Gurgaon, Maharishi
Dayanand University, Rohtak in 2007. (Secured 76%)
 Represented College in many Technical cum Cultural fests organized by different institutions.

IT SKILLS

 Well versed with configuration & customization of SAP-R/3-Sales and Distribution module, MS Office,
Core Java and its applications.
 Completed certificate course of C-language from OGIS, Gurgaon.

INDUSTRIAL TRAININGS

Organization: Hero Honda Motors Ltd. (Zonal Office, New Delhi) Period: 8 weeks
Scope: Training was aimed at analyzing the buying behavior of premium segment bike customers in
Delhi; involved in extensive research, survey and analysis covering 653 respondents in Delhi.
Organization: C-DOT, New Delhi Period: 6 weeks
Scope: Involved in studying different types of memories; theoretical project on studying different types
of electronic memories available at that point of time.

Organization: Maruti Udhyog Ltd., Gurgaon Period: 6 weeks

Scope: Actively involved in conversion of relay based control panel into PLC based control panel.

RESEARCH PROJECT

Organization: Hero Honda Motors Ltd. (Zonal Office, New Delhi) Period: 4 months
Scope: Project was aimed at studying and analyzing the effect of improved public transport on the using
pattern of the two wheelers in Delhi and NCR.

ACADEMIC PROJECTS

 Successfully completed various projects;

 Marketing Projects:
- To study analyze the working model of Low Cost hotels around the world.
- To study the rural marketing strategies of ITC-e-Choupal
- To study the International Marketing strategies of Nokia when it arrived from Finland to India.
- To make a marketing plan for launching a new product.
- To prepare Advertising strategy for NANDO’s Chicken in India
 Sales Project:
- A detail and analytical study of the sales, logistics and distribution network and its functioning
for Shree Bankey Behari Foods Limited
- NEP Presentation: Despite Growth India is not able to provide services to its poor
 International Project: To analyze the working model of Port of Antwerp, Belgium
- To analyze the working of Hero Honda Motors Limited using PESTEEL analysis
- Business Plan on Prepaid Online Shopping Mall.
 Graduation Projects:
- Java based software project on ONLINE SHOPPING. (4th year main Engineering Project)
- Report and seminar on Greenhouse Effect. (4th year minor Project)

PERSONAL DOSSIER

Date of Birth : 23rd August1985

Languages : English, Hindi, Punjabi
Address : H. No. -25, Sector-5, Part-3, Gurgaon – 122001.