University of Swabi

Management Sciences Department

Course Outline

Course Name Principles of Management

Course Code:

Instructor Dr. Faisal Khan

Semester 1st

Credit Hours 3

Class Timings As per Time table

Email faisalkhan@uoswabi.edu.pk

Program Coordinator Dr. Faisal Khan

Visiting Hours: Anytime

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 TABLE OF CONTENTS

1. BRIEF DESCRIPTION .............................................................................................................................3

2. COURSEOBJECTIVES ............................................................................................................................3

3. LEARNING OUTCOMES ........................................................................................................................3

4. COURSE CONTENTS DETAILED DISTRIBUTION ...........................................................................4

5. GRADE DISTRIBUTION ..........................................................................................................................5

6. MISC. INSTRUCTIONS: ..........................................................................................................................5

7. TEXT & REFERENCE BOOKS...............................................................................................................5

8. TEACHING METHODOLOGY ...............................................................................................................6

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1. Brief Description
Advance Strategic Management (ASM) is an area of practice and research in
marketing management. This subject is designed to develop and understand the
importance of an effective strategic management system in helping organizations
define and achieve long-term and short-term goals vital to its overall success.
Formulating, implementing and evaluating strategies helpful in taking competitive
advantage by focusing on SWOT analysis. This will also help in explaining the
difference between strategy formulation and implementation along with basic forms
of structure for managing conflicts in the organization and allocating resources.
Moreover it helps in understanding all the issues related to strategy implementation,
i.e., marketing issues, finance and accounting issues, R & D issues and MIS issues.

2. Course Objectives
The key objectives of this course are to comprehend
 To explain the meaning, importance, functions and method of management.
 To understand the motivation, types, importance and theories of motivation.
 To know about the leadership and its styles, traits and qualities of a good leader.
 To know the Hierarchy of the management within the organization for making the
organizational decision to achieve the goals of the organization.

3. Learning Outcomes
Upon successful completion of the requirements for this course, students will be able
to:
 The student will be able to know about the management and their sub functions.
 The student will know the motivation, types , importance and theories of motivation.
 The student will be able to know the leadership and its styles, traits and qualities of a
good leader.
 The student will know the Hierarchy of the management within the organization for
making the organizational decision to achieve the goals of the organization.

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 4. Course Contents and Detailed Distribution (Course Breakup and Week wise
Lecture Plan)

WEEK TOPICS
Week 1 An Overview of Management Definitions of Management Different
between Management and Administration Management as an art
Management as a Science Management as a Profession
Week 2 Functions of Management Functions a brief Treatment Planning,
Organizing, Staffing Directing, Controlling, Coordination
Week 3 Principles of Management Taylor’s Principles
Week 4 Fayol’s Principles General Principles Importance and Scope of
Management
Week 5 Planning Definition, Nature and Characteristics Importance of Planning
Limitations of Planning
Week 6 Essentials of a good Plan Steps in Planning Process Types of Planning
Week 7 Organizing Nature and Importance of Organization Steps in the Process of
Organization
Week 8 Formal and Informal Organization Principles of Organization
Mid term
Week 9 Decision Making Meaning and Elements of Decision Making
Importance and Process of Decision Making Salient Features of a good or
an Effective Decision An Effective Decision Making
Week 10 Communication Definition of Communication Process of
Communication Importance of Communication Types of
Communication Barriers to Communication Over Coming the Barriers
Characteristics of a good Communication System
Week 11 Staffing Definition of Staffing, Sources of Recruitment Steps in Selection
Process Orientation or Induction Training and Education Types and
Methods of Training
Week12 Directing / Direction Definition, Nature and Importance Principles &
Techniques
Week 13 Leadership Definition Traits / Qualities of a Successful Leader
Leadership Styles, Function of Leader Ship
Week 14 Motivation Meaning and Importance Financial and Non Financial
Incentives Theory X and Theory Y Maslow’s Need Priority Model
Week 15 Controlling Definition of Controlling Characteristics of Controlling
Objectives of Controlling
Week 16 Steps in the Process of Controlling Essentials of an Effective Control
System

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5. Grade Distribution

Activity Marks
Assignments/Quizzes & Presentations 10
Attendance 05
Mid Term 20
Final Term 65
Total 100

6. Misc. Instructions:

 Class Participation

Class Participation will be highly encouraged and graded accordingly.

 Assignments

You will be required to submit all assignments on time. Late submissions will not
be entertained.

 Quiz Policy

The surprised written Quizzes will be taken.

 Final and Midterm Papers (General Guidelines)

The Mid-Term exam will be of 20 marks and Final-Term will be of 65 marks.

Time duration of midterm and final term exam is 1:00 hour and 2:00 hours
respectively.

7. Text Book
Strategic Management: Concepts & Cases, 13th Edition by Fred David
Strategic Management

8. Reference Books

Advanced Strategic Management: Concepts & Cases, 11th Edition by Fred David

9. Teaching Methodology

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The methods of delivery in this course will include, but may not be limited to
lectures, case problems, class discussions, student presentations, etc. Regular
assignments will be given to the students along with announced and surprise quizzes.
The teaching methodology will be based on class discussion. White Board as well as
multimedia will be used during the class.

BEST OF LUCK