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Definition of economics
• the study of how individuals and societies use
limited resources to satisfy unlimited wants.
Fundamental economic problem
• scarcity.
• individuals and societies must choose among
available alternatives.
Individual’s Economizing Problem
• Economizing Problem is the need to make
choices because economic wants exceed
economic means
• Limited Income
• Unlimited Wants
• Budget Line
Society’s Economizing Problem
• Scarce resources
• Resource categories
– Land
– Labor
– Capital
– Entrepreneurial Ability
Economic resources
• land
– natural resources, the “free gifts of nature”
• labor
– the contribution of human beings
• capital
– plant and equipment
– this differs from “financial capital”
• entrepreneurial ability
Resource payments
• positive economics
– attempt to describe how the economy
functions
– relies on testable hypotheses
• normative economics
– relies on value judgments to evaluate or
recommend alternative policies.
Economic methodology
• scientific method
– observe a phenomenon,
– make simplifying assumptions and formulate
a hypothesis,
– generate predictions, and
– test the hypothesis.
Microeconomics vs. macroeconomics
10,000 Robots
or
400,000 Pizzas
10,000 Robots
or
400,000 Pizzas
10,000 Robots
or
400,000 Pizzas
ROBOTS 10 9 7 4 0
(in thousands)
PRODUCTION POSSIBILITIES
PIZZA 0 1 2 3 4
(in hundred thousands)
ROBOTS 10 9 7 4 0
(in thousands)
Production Possibilities
12
robots (thousands)
10
8
6
4
2
0
0 1 2 3 4 5
pizza (hundred thousands)
PRODUCTION POSSIBILITIES
PIZZA 0 1 2 3 4
(in hundred thousands)
ROBOTS 10 9 7 4 0
(in thousands)
Production Possibilities
12
robots (thousands)
10
8
6
4
2
0
0 1 2 3 4 5
pizza (hundred thousands)
PRODUCTION POSSIBILITIES
PIZZA 0 1 2 3 4
(in hundred thousands)
ROBOTS 10 9 7 4 0
(in thousands)
Production Possibilities
12
robots (thousands)
10
8
6
4
2
0
0 1 2 3 4 5
pizza (hundred thousands)
PRODUCTION POSSIBILITIES
PIZZA 0 1 2 3 4
(in hundred thousands)
ROBOTS 10 9 7 4 0
(in thousands)
Production Possibilities
12
robots (thousands)
10
8
6
4
2
0
0 1 2 3 4 5
pizza (hundred thousands)
PRODUCTION POSSIBILITIES
PIZZA 0 1 2 3 4
(in hundred thousands)
ROBOTS 10 9 7 4 0
(in thousands)
Production Possibilities
12
robots (thousands)
10
8
6
4
2
0
0 1 2 3 4 5
pizza (hundred thousands)
PRODUCTION POSSIBILITIES
PIZZA 0 1 2 3 4
(in hundred thousands)
ROBOTS 10 9 7 4 0
(in thousands)
Production Possibilities
12
robots (thousands)
10
8
6
4
2
0
0 1 2 3 4 5
pizza (hundred thousands)
PRODUCTION POSSIBILITIES
PIZZA 0 1 2 3 4
(in hundred thousands)
ROBOTS 10 9 7 4 0
(in thousands)
Production Possibilities
12
robots (thousands)
10
PRODUCTION 8
POSSIBILITIES 6
4
CURVE 2
0
0 1 2 3 4 5
pizza (hundred thousands)
PRODUCTION POSSIBILITIES
Figure 2-1
Q Unattainable
A B
10
C
9 Robots (thousands) W
Robots (thousands)
8
7 D
6 Attainable and
5 attainable efficient
4 but
3 inefficient
2
1 E
Q
1 2 3 4 5 6 7 8
Pizzas (hundred thousands)
Production Possibilities
• the production possibilities curve (frontier)
marks the boundary between attainable &
unattainable production levels
• points on the curve are attainable & efficient
• points above the curve are unattainable
• points below the curve are attainable &
inefficient
Law of diminishing returns
• Law of diminishing returns: output will
ultimately increase by progressively smaller
amounts when the use of a variable input
increases while other inputs are held constant.
Demand and Supply
Markets
• In a market economy, the price of a good is
determined by the interaction of demand and
supply
A market is a group of buyers and sellers of a
particular good or service.
The terms supply and demand refer to the
behavior of people . . . as they interact with one
another in markets.
And Economics, especially Microeconomics is
about how supply and demand interact in
markets.
Demand
• A relationship between price and quantity
demanded in a given time period, ceteris
paribus.
Demand schedule
Demand curve
Law of demand
• An inverse relationship exists between the
price of a good and the quantity demanded in
a given time period, ceteris paribus.
• Reasons:
– substitution effect
– income effect
Ceteris paribus
• Ceteris paribus is a Latin phrase that means
all variables other than the ones being studied
are assumed to be constant. Literally, ceteris
paribus means “other things being equal.”
• The demand curve slopes downward because,
ceteris paribus, lower prices imply a greater quantity
demanded!
Change in quantity demanded vs.
change in demand
Change in Demand
A shift in the demand curve, either to
the left or right.
Caused by a change in a
determinant other than the price.
Market demand curve
• Effect of fads:
Prices of related goods
• substitute goods – an increase in the price of
one results in an increase in the demand for
the other.
• complementary goods – an increase in the
price of one results in a decrease in the
demand for the other.
Change in the price of a substitute
good