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Using these SMART Goals can Increase your Impact as a

Marketer!!

Hanisha Kapoor
May 1, 2019

Mark has his wishlist ready. He wants to go skiing, learn Spanish, go for wine-tasting, have six
pack abs, and build his own business empire.

Sounds wonderful but does not sound like a plan.

Why?

Because his goals are vague. It’s like you are moving aimlessly without any direction.
Same goes for the business expansion. You want to take your business to the heights. But where
and what is the plan?

Making and settings goals are different.

Fortunately, both are easy.

You need to have specific, measurable, attainable, relevant, and time bound goals which can be
applied to both your personal and professional life.

This is also known as SMART goals.

It is observed that marketers who set SMART goals are more likely to achieve success than those
who don’t.

What are SMART goals?

A SMART goal is a path that gives you direction to what you want to accomplish.

Let’s dig a little deeper.

Specific:
The goal should be specific. Must focus on one clearly defined metric. Let’s just say, a marketer
works around with KPIs. So, he can pick one KPI where he thinks he needs to improve for more
sales and growth.
Measurable:
You should be able to measure the goal progress. Increase in sales is not specific. How much is
the increase in sales you want as compared to the last month is a SMART goal.

Attainable:
I won’t say an attainable goal is a goal that is easy to achieve. But yes, it considers the employee
ability to achieve it. The goal should not be so hard that it pushes you and your team to the limit
where you just feel demotivated to achieve the goal. Have a meeting with your team and
consider goals that are ambitious but attainable also.

Relevant:
Ask yourself once: Are these goals relevant to me or to my business? Will these goals be useful
to the overall growth of my business? Are these goals credible and related to the current trends of
the business? If your answers are yes, yes and yes then you are setting goals that will benefit
your company.

Time Bound:
Set a deadline. Put an end date to your goal and ensure you achieve your goals within a deadline.

So, now when you know what SMART goals are. Connect your marketing goals to the SMART
goals.

Common marketing goals are:

Gain social media followers

Grow an email list

Increase sales

Increase Blog Traffic

Target New Customers, and so on.

Now, let’s just take a few examples and set SMART goals that you can align with your
marketing goals to become a better marketer.

Increase Blog Traffic:

Specific: Mark wants to increase the blog traffic for his website. Mark would be posting 3 blogs
to 5 blogs a week.

Measurable: Mark’s goal is to increase an 5% in blog traffic as compared to the last month.

Attainable: Writing 3 to 5 posts in a week increased blog traffic by x%.

Relevant: It generated brand awareness, leads and more sales.

Time Bound: Month End.

Conclusion: Mark wants to increase the blog traffic and as a result, he will start publishing more
content and experience an xx amount of increase in the blog traffic.

Grow an Email List:

Specific: Steve wants to grow an email blog list. His idea is to increase the budget for Facebook
advertising on blog posts that will get him the email subscribers.

Measurable: An increase in 10% as compared to the last month.

Attainable: Having Facebook ads on blog posts increased email subscribers by xx%.

Relevant: An increase in email subscribers will have us more customers and ultimately more
sales.

Time Bound: 2 to 4 months.

Conclusion: By having an increase in budget for Facebook ads on blog posts, Steve will be able
to generate xx% of email subscribers.

Increase Facebook Followers:

Specific: Macy wants to increase her Facebook page followers. She would cut her posts from 12
to 7. She would post 7 times a day related to her industry.
Measurable: An increase in 10% in Facebook followers.

Attainable: By posting 7 times a day, Macy experienced increase in Facebook views, likes and
shares.

Relevant: Having more views and shares on her posts will help her gain more followers.

Time Bound: Approximately 3 months.

Conclusion: Posting 7 times a day will have Macy more likes and shares on her post which will
have her more Facebook followers.

These are some examples and ways that you can align your marketing goals with SMART goals.

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