ANNEXURE

QUESTIONNAIRE TO CUSTOMERS/MECHANICS

Name

1. Gender  Male  Female

2. Age  Below 20  20 - 35  35 - 50  Above 50
3. Educational

Background  < 10th  Diploma  Degree  PG

 Professional
4. Profession  Student  Professional  Business
 Mechanic
(IF MECHANIC GO TO QUESTION NO 8)
5. (i) Do you own any of the followings:  Two Wheeler Three
Wheeler

 Four Wheeler  Nil

(ii) Specify the brand
________________________________________
6. For how many years do you own the vehicle?
 Below 1 year 1 to 3 vyrs  3 to 7 yrs  Above7 yrs

7. (i) Do you impart periodic service for your vehicle?

 Yes  No
(ii) If so, where?

 Company service  Local mechanics  Others (specify)___

(ii) Mostly faced problem
(GO TO QUESTION NO 15)
8. What type of vehicle do you service?
 Two wheeler  Three wheeler  Four wheeler
 Others (specify)________________________.
9. How many vehicles come for repair/realigning per day?

 Less than 3  3-6  6-9  Above 9

10. How many vehicles need replacement of automobile parts in a month?

 Less than 20  20 - 40  40 - 60  Above 60

11. Do you specify the brand of automobile products that is suitable for a vehicle?

 Yes  No
12. Does your customer suggest you to buy any specify brand of automobile
products?

 Yes  No  Some extend

13. Does your dealer give replacement for ROOTS Automobile products?

 Yes  No  Some extend

14. Do you feel there is any duplicate available for ROOTS products?

 Yes  No

15. Are you aware of the following products manufactured by ROOTS Industries
Ltd?
Moderately
S.No. Description Highly Aware Not aware
Aware
1. Horns
2. Brake Shoes
3. Brake Pads
4. Halogen lamps
5. Relays
6. Melody Makers
7. Roots parking
guide system
8. Piston & Rings
9. Flashers
16. Which competitor products do you aware than ROOTS on the following items?
Brand Highly
S.No. Description Moderately Aware Not Aware
Name Aware
1. Horns
2. Brake Shoes
3. Brake Pads
4. Halogen lamps
5. Relays
6. Melody Makers
7. Parking guide
system
8. Piston & Rings
9. Flashers

17. How did you come to know about ROOTS Automobile products?
 Magazines  lnternet Friends & Relatives
 Mechanics  Company Representatives
 Others (specify)

18. What are the factors that influence for buying ROOTS Brand? Please
Rank them.

Description Ranks
(a) Brand Image
(b) Price
(c) After Sales & Service
(d) Quality
(e) Design
(f) Safety
(g) Work Efficiency

19. Which company's automobile products you are using?

 Anmol  AU make TVS  Addon_____ Moods

 Autopal  Minda  Hella  Toyamite___ Thunder
 Elgi  Mico  Others (specify)______
20. Which factor influence for buying other Brands? Please Rank them.
Description Ranks

(a) Brand Image

(b) Price
(c) After Sales & Service
(d) Quality
(e) Design
(f) Safety
(g) Work Efficiency

21. Overall Brand Comparison with competitors

Brands Vey Good Good Satisfactory Poor Very Poor
ROOTS
Automobile
products
Other
Automobile
Products

22. Please rate the after sales service of ROOTS brand?

 Excellent  Good  Satisfactory  Poor
23. Do you feel ROOTS should have a brand personality?
 Yes  No  Some Extend
If No, why? ____________________________
24. What factor pertaining brand image will you prefer for ROOTS Industries
Ltd?

 Safety  Reliability  Quality  Product life

 Other (specify)
25. Do you feel ROOTS products are having Long life?

 Yes  No  Some Extend.

26. General Suggestion to improve ROOTS brand:
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