Interview -1

a. Demographics- age, gender, city, occupation

Age – 50 Gender – Female, City – Ujjain, Occupation – Home maker
b. Prior usage of the product
No
i. Which SKU ?
b. Frequency of usage
Never
c. Reasons for infrequent usage/no usage (Expert/ Regular/Novice)
It has preservatives and is tasteless. Would prefer only fresh products.
d. Need gap analysis packaged veggies
1. (Separate Covid based from non-covid based reasons )
2. What were the triggers (ads, WoM)
a. What other packaged fruit/veggies do you consume? By which brand? Reason
b. Preference between canned and fresh produce and the reason for it
c. Any significant difference in taste/cooking style/ cooking time etc found
d. Knowledge of other variants
1. Via which medium
2. Reason for no purchase
Price is not a concern but health concerns over frozen food a major
barrier to purchase.
b. Channel of purchase, reasons
Would prefer to purchase in store only.

Interview -2

a. Demographics- age, gender, city, occupation

Age – 24 yrs, Gender – Female, City – Bhopal, Occupation - Teacher
b. Prior usage of the product
Yes, Green peas, sweet corn, bitter gourd, caulifower. Brand – anything which is
available
Used earlier
i. Which SKU ?
500 gms
c. Frequency of usage
Off-season purchase of green peas and all vegetables. Rare one or twice per month
d. Reasons for infrequent usage/no usage (Expert/ Regular/Novice)
Prefer fresh over frozen. Fresh is good. Time and shelf life, side effects, might ruin
the food and taste. Taste differ in fresh and frozen. Frozen cooks late, you need to
boil it first. Fresh veggies are used directly.
Not regular use, but green peas regular
e. Need gap analysis packaged veggies
1. (Separate Covid based from non-covid based reasons )
No difference in usage between covid and non-covid times
2. What were the triggers (ads, WoM)
Neighbours used it, saw products in shop. Not purchased online
Froze green peas by themselves and store it for 1-2 months
f. What other packaged fruit/veggies do you consume? By which brand? Reason

g. Preference between canned and fresh produce and the reason for it
h. Any significant difference in taste/cooking style/ cooking time etc found
i. Knowledge of other variants
 1. Via which medium
Always from reliance fresh, offline shops
2. Reason for no purchase
Purchase only in off-season. Lack of availability of fresh produce.
Can purchase frozen veggies, but not strongly needed.
Prices are okay, considering off season.

j. Channel of purchase, reasons

Never needed to buy online.