Fernando Parra 
+61427894294 
fernando@parra.id.au 
@ferparra on Twitter 

MOST RELEVANT EXPERIENCE  WHY HIRE ME? 

EstimateOne, Melbourne — Growth Specialist  I'm a constant learner. 

OCTOBER 2018 - PRESENT  I'm hands-on. 
EstimateOne is an online procurement platform for commercial  I get out of people's way to 
construction projects. It connects the vast majority of head contractors  perform at their best. 
with subcontractors in the Australian marketplace.  
 
Achievements:  CORE SKILLS 

1. I ramped up the turnover time of business reporting and growth  Innovation management 
model metrics from 10s of hours to 10s of seconds by migrating  Utilization of visual tools, 
the customer insight repository to BigQuery and Datastudio.  including Lean Canvas, Value 
2. I successfully instrumented an analytics tracking plan based on  Proposition Canvas, and 
consensuated business KPIs.  service blueprints. 
3. I directly impacted a +20% uplift in monthly recurring revenue by 
providing lead scoring to the outbound selling team.  Product management 
4. I improved WAUs by 200% of users who received tender  Roadmapping and product 
recommendations as a user resurrection strategy.  discovery. 
Customer insight 
Direct reports: to the COO and head of growth.  Data Warehousing, web 
analytics, and predictive 
Pollenizer, Sydney — Startup Coach and Product Manager  modelling for business. 

DECEMBER 2014 - APRIL 2017 

Pollenizer was one of the first tech startup incubators based in Australia. 
PREVIOUS ROLES 
Additionally, it provided corporate innovation and venture services to its 
clients.  BI and Analytics consulting at 
Achievements:  Microstrategy and as 
freelance (4 years) 
1. Launched a SaaS product successfully to market with an   
engagement of 500 daily active users on average.  Technology market research 
2. Redacted training material, and led innovation workshops to  at Accenture (2 years) 
corporate customers (of the likes of CSIRO, Telstra, and ABC 
News Australia). 
3. Have coached 10s of teams from pitch to product-market fit. 
4. Hired for design and engineering positions.  ON-THE-TOOLS EXPERIENCE 
   
Direct reports: to the company founder.  Miro, Productboard, Segment 
Analytics, Data Studio, 
Pandas, Amazon Web Services 
(S3, Glue), SQL, BigQuery, 
EDUCATION & VOLUNTEERING  Google Ads, Google Cloud 
Functions, CustomerIO, 
Intercom, Gatsby.JS, 
ITBA (Buenos Aires Institute of Technology)  
Amplitude, and Figma. 
Ba. in Management Information Systems   

Lean Startup Buenos Aires — Co-Founder 

Have run this meetup group for 6 years before moving to Australia.  CERTIFICATIONS 
Scrum Alliance CSPO 
COVID-EAD initiative — Data analysis support 
Centred around the geo mapping of points of delivery of people in need.