Digital Writing

Session - 1
WRITTEN COMMUNICATION
Ground Rules

- If you come for the class , then stay!

- During any technical interruptions wait till we reconnect
- Incase of any delays, misconduct with the classes, virtual course reps will be
informed
- Assignments will be exercises based on research and resource building which you
are expected to practice and submit as and when asked
Overview
KEYWORDS : Small talk to conversation conversion, One-liners, Group talking, Introduction on
channel

DESCRIPTION : Session designed around the importance of communication on the digital platforms.
We aim to highlight and discuss the various complications faced by individuals while using different
social engagement platforms. The problems addressed are tones, vocabulary,formal and informal
pitch on different platforms, character demeanor,conversation starter, persona understanding etc.
Quick tips, tools and apps will make a significant part to assist students with easy tactics.

PURPOSE : To aware students about the various digital community platforms and their relevance.
Empower students with quick tools and resources to improve and strengthen their writing
communication habits on these platforms

OUTCOME : Increased comfort level to understand different characters and profiles on different
mediums like LinkedIn and Google Plus. - Ability to develop similar yet distinct profiles on different
channels
Why is it important to communicate
well?

- Communication Influences Your Thinking about Yourself and Others

- Communication Influences How You Learn
- Communication Represents You and Your Employer
- Communication Skills Are Desired by Business and Industry
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Your responsibilities as a Communicator

- Communicator Is Prepared
- The Prepared Communicator Is Organized
- The Prepared Communicator Is Clear
- The Prepared Communicator Is Concise and Punctual
 Channels/Mediums for Digital Communication

Social Media Platforms Community Platforms EMail

Principles of written communication

- Words Are Inherently Abstract

- Words Are Governed by Rules
- Words Shape Our Reality
- Words and Your Legal Responsibility
Netiquette : etiquette, or protocols and norms for
communication, on the Internet.
Virginia Shea’s Rules of Netiquette

• Remember the human on the other side of the electronic communication.

• Adhere to the same standards of behavior online that you follow in real life.
• Know where you are in cyberspace.
• Respect other people’s time and bandwidth.
• Make yourself look good online.
• Share expert knowledge.
• Keep flame wars under control.
• Respect other people’s privacy.
• Don’t abuse your power.
• Be forgiving of other people’s mistakes
(Shea, 1994).
Rhetorical Elements and Cognate Strategies by Aristotle

Although rhetoric is often applied to oral communication, especially public

speaking, it is also fundamental to good writing, (Kostelnick & Roberts, 1998),
Think critically and employ strategies to overcome
common fears of writing

- Thinking Critically
- Overcoming Fear of Writing
(People often fear the writing process because of three main reasons:
1. Negative orientation
2. Risk of failure
3. Fear of the unknown )
Understand who, what, where, when, why, and
how as features of writing purpose.
The following twelve-item checklist, adapted here, serves as a useful reminder of the importance of
preparation in the writing process:

1. Determine your general purpose: are you trying to inform, persuade, entertain, facilitate interaction,
or motivate a reader?
2. Determine your specific purpose (the desired outcome).
3. Make sure your purpose is realistic.
4. Make sure your timing is appropriate.
5. Make sure your sources are credible.
6. Make sure the message reflects positively on your business.
7. Determine audience size.
8. Determine audience composition.
9. Determine audience knowledge and awareness of topic.
10. Anticipate probable responses.
11. Select the correct channel.
12. Make sure the information provided is accurate, ethical, and pertinent.
Written Communication Channels
 Active Engagement Strategies on
different platforms

If you are acting on behalf on any brand/company or personal brand 4-1-1 and 5-3-2 ratios
are suitable.
Rule of Thirds : Ideal for indulging in conversations and building narratives for networking
Common barriers to written communication and
how to overcome them
- Do Sweat the Small Stuff
Let us begin with a college student’s e-mail to a professor: “i am confused as to why they are not due intil 11/10 i
mean the calender said that they was due then so thats i did them do i still get credit for them or do i need to due
them over on one tape? please let me know thanks. also when are you grading the stuff that we have done?”
- Get the Target Meaning
“You must not let inventory build up. You must monitor carrying costs and keep them under control. Ship any job
lots of more than 25 to us at once.”
- Consider the Nonverbal Aspects of Your Message
Let us begin with a college student’s e-mail to a professor: “i am confused as to why they are not due intil 11/10 i
mean the calender said that they was due then so thats i did them do i still get credit for them or do i need to due
them over on one tape? please let me know thanks. also when are you grading the stuff that we have done?”
- Review, Reflect, and Revise
Non-verbal aspects in a way
Ethics, Plagiarism, and Reliable Sources

- Business Ethics
- Giving Credit to Your Sources
- Challenges of Online Research (Sources on next slide)
- Evaluating Your Sources
Online Sources
 Specific Revision Points to Consider

• Format

• Facts

• Names

• Spelling

• Punctuation

• Grammar

By presenting a document that is properly formatted according to the expectations of your

organization and your readers, you will start off making a good impression.
Key Takeaways
- To overcome barriers to communication, pay attention to details; strive to understand
the target meaning; consider your nonverbal expressions; and review, reflect, and
revise.
- Good writing is characterized by correctness, ease of reading, and attractiveness; it
also meets reader expectations and is clear, concise, efficient, and effective. Rhetorical
elements (logos, ethos, and pathos) and cognate strategies (clarity, conciseness,
arrangement, credibility, expectation, reference, tone, emphasis, and engagement) are
goals that are achieved in good business writing.
- Choose the most effective channel for your document and consider the possible
ramifications of what you have written before you send it.
- Words are governed by rules and shape our reality. Writers have a legal responsibility
to avoid plagiarism and libel.
- By revising for format, facts, names, spelling, punctuation, and grammar, you can
increase your chances of correcting many common errors in your writing.
- There are several reasons why people fear writing, but there are also several strategies
to reduce or eliminate those fears.
- Evaluating your sources is a key element of the preparation process in business writing.
To avoid plagiarism, always record your sources so that you can credit them in your
writing.
Practice and Precision
1. Make a list of the written communication that you read, skim, or produce in a one day.
Please share your results with the class.
2. Attempt and submit the assignment to be shared on LMS portal