Non Probability Sampling

Shahzada Qaisar
PURPOSIVE SAMPLING
A researcher selects participants from their sampling
frame because they have characteristics that the
researcher desires
EXAMPLES
ADVANTAGES
1. Cost effective & time effective
2. Appropriate method for limited number of primary
data source
3. Effective in exploring anthropological situation
DISADVANTAGES
1. Vulnerability to errors in judgment by researcher
2. Low level of reliability
3. Inability to generalize findings.
PURPOSIVE SAMPLING
The selection of samples is done without any
predetermined theories or principles
EXAMPLES
ADVANTAGES
1. Easy Method
2. Represents class of data pollster is familiar with
3. Less time consuming
4. Economic way of sampling
DISADVANTAGES
1. Fails to represent the whole population
2. Whole system may become useless
3. May not represent the whole population
PURPOSIVE SAMPLING
a researcher identifies one or two people she’d like to include
in her study but then relies on those initial participants to help
identify additional study participants.
EXAMPLES Individuals with rare diseases; Homeless
individuals
ADVANTAGES
1. Referral system helps find samples quickly
2. Low cost
3. Works for hesitant subjects 
4. Secretive groups can be identified easily
DISADVANTAGES
1. Potential sampling bias
2. Chance of lack of co-operation
3. Peer network might not exist