Maruti Suzuki India Ltd

(MSIL)
Presented by:
Vishak John Thomas
Roll No:-168
Section:-M3

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 Introduction Of Maruti Suzuki India Limited (MSIL)

Maruti Suzuki India Limited is a publicly listed automaker in India. It

is a leading four-wheeler automobile manufacture in South Asia.

It was the first company in India to mass-produce and sell more than a
million cars.

In 1981, Government of India entered into a joint venture with Suzuki

motor corporation of Japan marked the birth of Maruti Udyog
Limited.

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• 10th May 2007, the government of India sold its complete share to
Indian financial institutions and no longer has any stake in Maruti
Udyog .

• Maruti Udyog Limited was renamed as Maruti Suzuki India

Limited. (17 Sept. 2007).

• Suzuki Motor Corporation owns equity of 56.2 %.

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• Revenue 43272 crore (US$6.8 billion) (2013-14)
• Net income 2469 crore (US$390 million) (2013-14)
• Over more than 13000 employees work under MSIL
• Maruti Suzuki alone makes 1.5 million cars every year. That’s one
car every 12 seconds.
• Its sales and service network is the largest among car
manufacturers in India.
• 1300 sales outlets (across 960 towns and cities) and over 3000
service centres (covering 1445 towns and cities).

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 Board of directors

Mr. Shinzo Nakanishi

Managing Director and
the CEO

Mr. KENICHI AYUKAWA

Mr. SHUJI OISHI Ms. Pallavi Shroff
Director
Director & Managing Executive
Officer (Marketing & Sales)

Mr. R.C. Bhargava

Chairman, Board of Director Mr. Amal Ganguli Mr. MANVINDER SINGH BANGA
Director Director
Mr. OSAMU SUZUKI
Director

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Mr. DAVINDER SINGH BRAR 5
Director & Managing Executive Director
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Market Share

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Sales Volumes

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 Gurgaon Plant

 It is a fully integrated manufacturing plant spread in

300 Acres
 Manufacturing Capacity: 7,00,000 Vehicle annually
 Cars manufacturing :
800, Alto, WagonR, Estilo, Omni, Gypsy and Eeco.
Manesar Plant
 Area: 6oo Acres
 Manufacturing Capacity: 5,50,000 Vehicle annually
 Cars Manufacturing: A-star, Swift, Swift Dzire,
Ritz and SX4

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VENDORS OF MARUTI SUZUKI PVT LTD
Maruti Suzuki has 200-odd vendors

BIMETAL BEARINGS LTD., COIMBATORE

They manufacture Engine Bearings, Bushes and Thrust Washers.

AMALGAMATION VALEO CLUTCH LTD., CHENNAI

Leading manufacturer of Clutch Assemblies in India for the new
generation vehicles.

I.P. REPCO LTD., CHENNAI

A member of Amalgamations Group. Manufacturing Flywheel Ring
Gears for entire range of vehicle

KALYANI BRAKES LTD, PUNE

Manufacturers of complete brake systems
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 SWOT Analysis of Maruti Udyog

WEAKNESS
STRENTHS
Still depends upon SUZUKI COPORATION
Contemporary technology 10% components are manufactured outside
Japanese Management practices India
After sale services Still considered as poor man’s brand
Distribution Unaccustomed to international standards or
keen competition.
Diversification & R&D

THREAT
OPPURTUNITY Numbers of new Technology driven players
first company to roll out suitably Designed and manufactures are in market
cars before 2008 as per Govt.’s Proposal of Reduction in subsidies by government on
new ethanol (renewable) petroleum products
Other companies lacks economy of scale Changing environmental and emission
Rising demand norms
Untapped rural market Higher local taxes
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BCG Matrix with respect to Maruti models

STARS QUESTION
MARKS
Swift Cervo
Kizashi

CASH COWS DOGS

Alto M-800
Wagon R
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 MARUTI AND CRM

 Maruti created a land-mark in CRM by launching a website for the

customers in the year 1998
 Maruti is investing a lot of money and effort in building customer
loyalty programmes

Maruti Auto Card

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 MARUTI AND CRM

True Value Outlet

On Road Service

Availability of easy finance

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 MARUTI AND CRM

Mega Camps

Sports Events

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MAJOR COMPETITORS

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 Competitors Analysis
Unit Sales in
Year 2011 Compact Segment Sales of Mid Size Sedans

Maruti Suzuki 21185 Hyundai Verna 4357

Hyundai Motor
Ind. 18908 Volkswagen Vento 2403

Tata Motors 8748 Maruti Suzuki sx4 2702

Ford 5608 Honda City 1828

Volkswagen 3486 Fiat Linea 845

General motors 2270

Skoda 1556

Nissan 1303
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 Contd..

Revenue in Rs
Name Net Profit Margin Operating Margin
Crore
Maruti Suzuki 37,522.4 8.34% 12.74%

Tata Motors 28,738 6.96% 10.44%

Hyundai 33,46,021 2.81% 4.09%

Toyota 14,31,096 5.80% 8.64%

Mahindra & Mahindra

30,150 10.34% 11.45%
Ltd

Honda 6,55,892 4.24% 7.94%

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