Partner benefit guide

Find out what

you can achieve!
Sherweb partner benefit guide Sherweb

Meet your value-added

cloud solutions provider
Welcome to an easier way to do business in the cloud.

Sherweb is a cloud services provider that works hand-in-hand with businesses like
yours to help you grow your managed service offering. Our approach is simple:
help partners, no matter their size, add value for their customers by providing
a tailored approach to their needs.

We’ve created an entire suite of partner services, benefits and programs that deliver
ongoing value throughout your journey with Sherweb and as your MSP practice grows.

More than a traditional distributor

Here are just a few examples of how we can help you grow your business. Sherweb offers its partners a lot more than most traditional
distributors on the market today. Keep reading to find out what you can achieve with Sherweb as your trusted business partner.

We’ve got everything you need to build a thriving cloud business.

 
Cloud products & solutions Business strategy

Operational effectiveness Cloud expertise

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Sherweb partner benefit guide Sherweb

 Cloud products and solutions

Get all the right stuff from the right place
Do you really want to spend your precious time dealing with multiple vendors
when you can find them right here, all under one roof? Choose the services and
solutions your clients need to help them reach their business goals. You’ll also
be adding value to your own business by enriching your product portfolio,
increasing your margins and becoming your customers’ trusted advisor.
 
Get the right stuff from a partner you trust. Feel confident in any sales scenario
with business-critical products and solutions topped with tailored pre-sales and
post-sales support.

Productivity Infrastructure Business apps

• Microsoft 365 • Azure • Dynamics 365

• Office 365 • Performance Cloud • Nimble
• Hosted Exchange • Managed cloud • QuickHelp
• Hosted SharePoint • Private cloud
• G Suite • Web hosting

Telephony Security Continuity

• Cloud PBX • Office Protect • Acronis online backup

• SIP trunking • Bitdefender Antivirus • Veeam Cloud Connect
• UCaaS • Proofpoint Email Protection
• SSL certificates

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Sherweb partner benefit guide
How we help our partners succeed
Our partners can count on Sherweb to provide the products and solutions they need to grow their business.
Smart Bundle
Looking for a new way to increase
your Office 365 margins or stand
out from the competition? Leverage
Sherweb’s unique product bundle
which includes Online Backup,
Office Protect (Sherweb’s own
security solution), and QuickHelp
(an eLearning solution). This bundle
is available with most Office 365
plans.
Not-for-Resale (NFR) program
It’s a lot easier to sell cloud products
to your clients when you’re already
using them yourself. Our partners
can use many of our cloud solutions
in their own business for free or
at a discounted price with our
Not-for-Resale program.
Sherweb Intellectual Property (IP)
Investing in R&D is an ongoing
priority at Sherweb. It allows us to
distribute hyperscale solutions like
Microsoft Office 365 right from our
partner portal. It lets us offer a wide
range of Sherweb hosted cloud
solutions from our datacenters in
Canada, the US and Europe. We
work tirelessly to create our own
cloud products, such as Cloud PBX
and Office Protect, to help our
partners enrich their product offering.
Promotions
Take advantage of product
promotions to boost your margins
or provide an extra incentive to
prospective clients.
Sherweb
Expert Partners (P2P Network)
Don’t have the product sales or
technical expertise to take on a new
opportunity? No problem! We can
put you in touch with a member of
our partner network who does!
By working together, you and
the expert partner will be able to
close the deal and implement the
necessary services. You maintain
ownership of the customer and
invoicing.
Trial licenses
Get access to trial licenses to give
product demos or showcase the
value of a product to a potential
customer who is still in the sales
cycle.
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Sherweb partner benefit guide
 Business strategy
Focus on your next steps
You simply can’t grow your business without long-term planning, SMART
goals and an awareness of what kinds of opportunities are out there.
At Sherweb, we make the process easier for you.
 
Account management
Based on your current revenue
or growth potential with Sherweb,
you’ll be assigned a dedicated
account manager who will assess
your needs and help you set
business objectives. They’ll advise
you about the best solutions and
opportunities for your business and
ensure that you are maximizing
your partnership with Sherweb.
Growth Accelerator Program (GAP)
Learn how to create, host and
promote a lunch & learn event.
Includes a Sherweb MasterClass
on marketing best practices and
a marketing toolkit. Learn how
to create new opportunities by
showcasing your expertise to
potential clients.
 
Sales Performance Incentive
Fund (SPIF)
Motivate your sales reps to sell new
cloud solutions by providing them
with extra financial incentives.
 unlock services based on benefit level
MPN consultation services
Need help navigating Microsoft’s
complex ecosystem? Our experts
will tell you everything you need
to know about benefitting from
Microsoft’s financial incentives,
competencies, internal use rights
(IUR) and programs.
MSP Practice-in-a-Box
Get live coaching and training by
industry experts on various topics,
such as transitioning from break-fix
to a recurring revenue model and
how to build a solid marketing and
sales plan.
Marketing consultation services
Eligible partners can meet with
a member of Sherweb’s Partner
Success Team and/or a marketing
specialist to review go-to-market
strategy, initiatives or materials. The
team will provide recommendations
to ensure you are ready to attract
and engage customers.
Sherweb
Training & resources
Get access to partner training and
resources so you can become the IT
expert and advisor your clients are
looking for. Take advantage of our
webinars, product and sales guides,
scoping and quoting tools plus 1:1
training sessions.

Marketing Development Funds
(MDF)
Eligible partners can use these
funds to create local awareness
about their brand, generate leads
and sell managed services to new
end customers. The primary
objectives of the MDF program
are to help partners acquire new
customers and diversify their
product offering.

Lead generation program
Eligible and certified partners can
receive end-customer leads who
have an interest in both Sherweb’s
cloud services and your managed
services.
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Sherweb partner benefit guide
Operational effectiveness
Simplify the way you work
Let’s face it. One of the keys to running a successful business is making sure your
internal operations are just as efficient as the operations your customers see.
Here’s what Sherweb does to make your operations more effective.
Partner portal
We built our portal with you in
mind. Get a 360-view of your
business, provision services, view
price lists and manage your
account. It’s easy to do when
everything is all in one place.
Partner Toolbox
Our partner toolbox is chock-full
of resources to help you become
a sales and marketing expert. You
won’t have to create the content
yourself, or pay a marketing agency
to do it for you. Find out how easy
it is to launch campaigns with
ready-made email templates,
pitching tips and shareable content.
PSA integrations
Streamline your billing processes
with powerful PSA tools that are
integrated directly in our partner
portal. Connect your Sherweb
transactions to the rest of your
business and reduce the amount
of time you spend on monthly
invoicing tasks.
$ fees apply
Data migration
Your clients can be up and running
in less than a week. Our expert
team can migrate applications and
data from any type of platform with
no data loss or downtime. You’ll
have more time to concentrate on
your business.
PartnerOn
Participating partners receive a
marketing digital platform with
weekly social media, email and blog
content created just for you and
ready to share online. You’ll become
an expert social seller in no time!
®
Sherweb
$
Partner-branded Valet Services
Save time and focus your efforts on
attracting new customers. Sherweb
will provide industry-leading
support to the clients you already
have. We offer white-label services
directly to your customers and
under your brand for pre-sales,
migration/onboarding and 24/7
technical support.
Qorus content hub
This tool collects marketing and
sales assets, such as presentations
and product fact sheets, from the
Microsoft Partner Network and your
Sherweb partner toolbox. Your sales
team can get these assets directly
from Office applications, such as
Outlook or PowerPoint.
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Sherweb partner benefit guide Sherweb

Cloud expertise
Meet your team of experts
Most of our partners like to think of our team as an extension of their own
business. Instead of spending your days trying to handle tech support, sales,
marketing and HR, let us do the heavy lifting. You’ll get an entire team by your
side without all the headaches associated with hiring competent staff.

Cloud Solution Team (CST) Partner Onboarding Pre-sales Solution Architects

This is your point of contact for all
things Sherweb. Have questions
about our products, our portal or
need help to close an opportunity?
The CST can handle it. If they don’t
have the answers you need, they’ll
direct you to someone who will!
Get all the tools and help you need
to go-to-market as soon as possible.
This includes how to use our
partner portal, sales and technical
training and how to coordinate a
data migration with our migration
team.
As a Sherweb partner, you can rely
on our technical team for help with
solutions engineering, technical
advice and best practices. Our
experts will even jump in on calls
and introduce themselves as your
own specialist to help you close
complex deals.

Co-sell assistance
Our sales team will help you close
deals faster by taking calls with you
and your prospective clients. Your
customer will think we’re part of
your sales team!
Technical support
Your customers experience all kinds
of technical problems and we’ve
got the expert staff to handle them.
Our 300+ agents, who are available
24/7/365, resolve about 10,000
tickets every month with an
average response time of
40 seconds.

Technical Account Supervisor
(TAS)
This is your escalation point for
all technical support issues. This
service is available 24/7/365. The TAS
will coordinate the intervention of
various technical teams to ensure
they work efficiently to solve any
problems that arise.

 
Marketing Partner Success team
Our marketing team has more than Here’s a team that is really dedicated
300 years of combined experience to your success! Our Partner Success
in the field and they’ve put all that team will help you obtain marketing
brain power to work for you! We’ve development funds, organize events,
got resources to help you become a produce content for your customers
better MSP or market your services and create resources you need to
to customers. grow your business.

 unlock services based on benefit level 7

Sherweb partner benefit guide Sherweb

Partnership models
One of the first things you did when you signed up with Sherweb’s partner program
was to choose a partnership model. We want you to know that you’re not stuck with
that choice. If your business needs change, you can adapt your partnership model to
suit your needs.

Here’s a quick reminder of how our partnership models work.

White-label Co-branded Advisor

Your brand Your brand +

 You sell under your brand  You sell under your brand and ours  You sell under your brand and ours
 You set your own pricing and margins  You set your own pricing and margins  You refer customers to us
 You bill your customers  You bill your customers  You receive a recurring monthly
 You support your customers and we  We support your customers commission
support you  We bill and support your customers

Exclusive benefits
As you grow your business, you unlock incremental loyalty benefits and preferential pricing based on your Monthly Recurring Revenue
(MRR) with Sherweb. The more your business grows, the sweeter your benefits will be!* Don’t have the required MRR to access
these benefits? No problem. We can give you access for an agreed period of time based on your growth potential and your overall
engagement with Sherweb.

Level 1 Level 2 Level 3 Level 4

The self-serve approach.
Includes 24/7 technical support
based in North America, help
from our Cloud Solutions team
and online training.
All benefits in Level 1, plus
24/7 VIP technical support
and business advisors, such
as a dedicated account
manager.
All the benefits in Level 2,
plus 24/7 access to a Technical
Account Supervisor for
emergencies. Exclusive
marketing and sales
programs and services.
The high-touch approach
to Sherweb services. Includes
on-site visits for strategic
account planning and training
plus all benefits in Level 3.

Personalized service Personalized service Personalized service Personalized service

Resources Resources Resources Resources

Training Training Training Training

Marketing Marketing Marketing Marketing

Technical support Technical support Technical support Technical support

*For more information about pricing, contact Sherweb. 8

Sherweb partner benefit guide Sherweb

Benefits
(On actual MRR or
Yearly Growth Potential) Level 1 Level 2 Level 3 Level 4

Standard Tier Preferred & Premium Tiers Elite & Gold Elite Tiers Platinum Elite Tier
Eligible for
($1-$599 MRR) ($600 - $5,999 MRR) ($6K - $99.9K MRR) ($100K+ MRR)

• Cloud Solution Team (CST) • MPN consultation services • Valet services ($)
• Partner onboarding services • MSP Practice-in-a-Box • Expert partner P2P network
• Cloud products • Partner toolbox • Growth Accelerator Program (GAP)
• Promos • NFR • Qorus
Available to all: • Trial licenses • Co-sell assistance • PartnerOn
• Partner portal • Pre-Sales solution architects • Webinars
• PSA integrations • Migration & onboarding services • Blogs
• Online training services • 24/7 tech support

Dedicated account 
Cloud Solution Team (CST)  
manager (min. growth $600/yr.)

Strategic Account    
Planning Session (Online) (Live 1:many remotely) (Live 1:1 remotely) (1/year on-site)
(SAPS) - yearly

 
Training services  
(+ SAPS & QBR) (+ SAPS & QBR on-site)

Pre-Sales solution
   
architects

Migration services
   
(HEX/O365/Gsuite)

24x7x365
Technical support VIP VIP VIP
(based in North America)

Technical Account 

Supervisor (TAS) (+ Technical QR)

Marketing
Development Funds  
(MDF) *

Marketing
 
Consultation Services *

Lead-generation
 
program *

Sales Performance
Incentive Funds  
(SPIF) *


Accelerate Cloud
(2 passes)
Summit

Partner Advisory

Council (PAC) (conditions apply)
Member

*Certain conditions apply. Refer to Terms and conditions for more details. 9
Sherweb partner benefit guide Sherweb

These are just some of the ways our 6,000+ partners have grown their business
with Sherweb. Want to see our partner program in action? Take a look at these
real-life success stories:

Want to learn more?

For information about how you can get started, contact
your Account Manager or call us at 1 (855) 253-3213 or
email us at partners@sherweb.com

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Sherweb partner benefit guide Sherweb

Terms and conditions

Prior to accessing Marketing Development Funds (MDF), Marketing Consultation Services, the Lead Generation program and the Sales Performance Incentive Funds (SPIF) program,

eligible partners must first engage with their Sherweb account manager and undergo a full Sherweb partner engagement process. This process includes all of the following steps:

1. Profiling & assessment

2. Line of product enablement discussion

3. Strategic account planning session

4. Joint engagement plan

For Marketing Development Funds (MDF) and Sales Performance Incentive Funds (SPIF), the joint engagement plan consists of a written plan prepared by the Sherweb account

manager and the partner, defining the MDF amounts to be paid by Sherweb; the marketing/sales activities that will be done by the partner and Sherweb; the sales targets

and any other applicable terms and conditions. Once the joint engagement plan is finalized, the Sherweb account manager will process an official MDF/SPIF request to the

Sherweb Partner Success Team and if the MDF/SPIF request is approved a Marketing Agreement will be signed by the Parties outlining the terms of the MDF/SPIF request

and the MDF/SPIF payment schedule.

For Marketing Consultation Services, the joint engagement plan consists of a mutually agreed written plan between the Sherweb account manager and the partner, defining

the marketing consultation services to be provided to the partner by Sherweb and any other applicable terms and conditions. Once the joint engagement plan is finalized, the

Sherweb account manager will process an official marketing consultation request to the Partner Success Team and if the marketing consultation service request is

approved, a kick-off call will be organized between all parties.

Marketing Development Funds (MDF) & Sales Performance Incentive Funds (SPIF):
• The partner must have the marketing and sales resources and capacity to complete the marketing activities set forth in the joint engagement plan and Marketing Agreement.

• Payment of MDF and/or SPIF will be based on the partner’s performance and completion of the marketing activities and may be issued on a pro-rated basis.

• Proof of Execution (POE) is required and must be submitted by the partner to Sherweb before the partner can receive any MDF or SPIF payments/credits.

• Payment of MDF and/or SPIF will be made as a credit and applied against any outstanding balance of Partner.

• Sherweb has no obligation to enter into a Marketing Agreement with any partner and the MDF and SPIF program rules and conditions are subject to change by Sherweb at

any time without prior notice.

Marketing Consultation Services:

• Marketing consultation services are subject to the following limitations:

For partner benefits level 3: A maximum of 4 hours of consulting services per year

For partner benefits level 4: A maximum of 8 hours of consulting services per year

• Marketing consultation services are limited to marketing resources and expertise available internally at Sherweb and exclude all financial and monetary contributions

such as MDF funds.

• SherWeb has no obligation to provide marketing consultation services to any partner and Marketing Consultation Services rules and conditions are subject to change

by Sherweb at any time without prior notice.

Lead Generation Program:

• The partner must undergo full product training. Each line of product is subject to a different training session.

• Only partners who obtained a certification by product are eligible to receive leads.

• Sherweb issues the certification to a partner, in connection with a specific product, once the partner has successfully completed the applicable product training.

• Sherweb makes no guarantees as to the quantity and quality of leads provided to eligible partners.

• Sherweb may limit the quantity of certified partners by product line, by expertise and geographical region.

• SherWeb has no obligation to provide leads to partners and the Lead Generation Program rules and conditions are subject to change by Sherweb at any time without

prior notice.

© 2019, Sherweb Inc.

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