“A STUDY OF DEALERS SATISFACTION”

AT

Seth Industrial Corporation

Ludhiana, Punjab | GST 03AAKFS2622J1Z| Trust SEAL Verified

Submitted to Bijupatnaik University of Technology (BPUT)

towards Partial fulfillment of the requirements for the degree of

MASTER OF BUSINESS ADMINISTRATION

Submitted by
NAME: TAPAN KUMAR PANDA
Roll No. : MBA/19/111
REGD.NO. : 1906305111

Under the supervision of

MR. ALBERT AINSTAIN
(Asst. professor, MBA, KIT)

KALAM INSTITUTE OF TECHNOLOGY

GOVINDAVIHAR, GOVINDAPUR,
BERHAMPUR -761003, GANJAM (ODISHA)
2019-21
 DECLARATION
I do hereby that the project work entitled “A STUDY ON DEALERS
SATISFACTION” submitted by me in partial fulfillment of the
requirements of M.B.A is a record of my bonafide work carried out by
me under the guidance of Mr. Albert ainstain, asst. professor,
Department of M.B.A Kalam Institute of Technology, Berhampur.

Further, I do declare that the content in the said work has not been
submitted any other University/institution for award of any degree in
any other form including electronic publication on the internet.

Date: Name: Tapan Kumar Panda

KIT Berhampur Regd.No: 1906305111

COMPANY CERTIFICATECOMPANY CERTIFICATE
COLLEGE CERTIFICATE
 ACKNOWLEDGEMENT
I would like to express my deep sense of gratitude to my esteemed
teacher and Project Supervisor Mr.--------------------------------------- for his
valuable guidance in each aspect of this project work.

I am very much indebted to external guide Sri.Rajesh Seth, Manager

SETH INDUSTRIAL CORPORATION for his valuable suggestions and support for
the preparation of the project.

I am very much thankful to our reverend teacher and Course Co-

coordinator, Dr. Umesh Chandra Panigrahi, Professor, Department of MBA,
KIT, Berhampur for his constant encouragement and guidance throughout the
completion of the said project work.

I do convey my heart-felt respect to the Vice-Principal, Prof. Debadatta

Panda and honorable members of KIT Management for their constant source
of inspiration and providing academic and infrastructural facilities during the
study period in our institute.

Finally yet importantly, I express my gratitude to all the faculties of the

Department of MBA & staff of the Kalam Institute of Technology and the
officials of SETH INDUSTRIAL CORPORATION for their technical support and
skill-full help in the successful completion of my project work.

Lastly, I am thankful to all my friends and other personals who provided

conducible environment and spending their valuable time in academic
interactions in completing this project work.

Signature of the student

TAPAN KUMAR PANDA
 (RECOGNISED BY GOVT OF ODISHA,
AFFILIATED TO B.P.U.T, ROURKELA )
GOVINDAVIHAR, GOVINDAPUR, GANJAM, ODISHA, PIN-761003

CERTIFICATE

I hereby certify that the project report entitled “ASTUDY ON

DEALERS SATISFACTION” at Southern Electricity Company of Odisha Ltd.
is benefited word of Kalam Institute of Technology, Berhampur has done
by MR. TAPAN KUMAR PANDA under guidance of the partial fulfilment
of Master of Business Administration degree course of Berhampur
University.
The matter embodied in this project is authentic and is genuine
work done by the student and has not been submitted to this University
or to any other University/ Institute for the fulfilment of the
requirement of any course of study.

Place: Berhampur MR.AVINASH PANDA

Date:
 PREFACE

The field of markting management is developing very fast

and every department of human activity is realizing it’s
important in smooth functioning of organisation. Partial
knowledge is an important suffix to theoretical knowledge.
Class room makes fundamental concept clear, but practical
survey in a farm has significant role to play in a subject of
business management to develop managerial skills, it is
necessary that they combine their class room’s learning with
the knowledge of real business environment.
I am extremely happy to place before the esteemed Teachers/
Management the report of the project entitled “A STUDY ON
DEALERS SATISFACTION”.
It has not only helped me to enhance my knowledge
about various fields of Marketing and company responsibilities
towards their welfare but also gave new dimension to my
knowledge about psychology and attitude of the employees
towards the work and their duties.

INDEX
 contents page no.
Executive Summary--------------------------------------------------------------------4
Research Methodology------------------------------------------------------------------------------6
Primary Objectives---------------------------------------------------------------------7
Hypothesis------------------------------------------------------------------------------------------------7
Research Design----------------------------------------------------------------------------------------8
Sample Design-------------------------------------------------------------------------------------------8
Scope of the Study-----------------------------------------------------------------------------------11
Limitations------------------------------------------------------------------------------11
Critical Review of Literature-------------------------------------------------------12
Industry Profile------------------------------------------------------------------------14
Swot Analysis of Bicycle Industry-------------------------------------------------20
Company Profile-----------------------------------------------------------------------21
Swot Analysis of Hero Cycles ltd. ---------------------------------------------------------------42
Data-------------------------------------------------------------------------------------------------------43
Collection------------------------------------------------------------------------------------------------43
Primary Data---------------------------------------------------------------------------43
Secondary Data---------------------------------------------------------------------------------------43
Findings & Analysis-------------------------------------------------------------------44
Conclusions---------------------------------------------------------------------------------------------68
Recommendations-----------------------------------------------------------------------------------
70
Bibliography----------------------------------------------------------------------------71
Annexure------------------------------------------------------------------------------------------------73
Case Study------------------------------------------------------------------------------79
Synopsis of the project-----------------------------------------------------------------------------86