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Senior High
School

MEDIA
AND
INFORMATION
LITERACY
Quarter 3 – Week 5
MEDIA

Department of Education ● Republic of the Philippines

Media and Information Literacy - Senior High School
Quarter 3 – Week 5: Media
First Edition, 2020

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Published by the Department of Education – Division of Cagayan de Oro Schools

Division Superintendent: Dr. Cherry Mae L. Limbaco, CESO V

Development Team of the Module

Author/s: Marivic Labitad, Mary Ann S. Chiong,Appril Joy M. Getigan,

Bienvenido D. Codillo, Raymond John M. Baliling, Rosemary Grace J.
Balayo, June Zuseth O. Obsid, Therese Mae Maandig, Ariana Pauline
G. Fernandez,Malou B. Cagalitan

Focal Person: Dr. Jerry G. Roble

Division English/Reading Coordinator

Language Evaluators::Dr. Mark John Gabule, Dr. Phoebe S. Taruc

Face Validity Evaluator: Ms. Mary Anthony Sieras

Illustrators and Layout Artists: Mary Ann S. Chiong, Alma Shie;a Alorro, Sheena
Cascon, Ryan Roa
Management Team
Chairperson: Cherry Mae L. Limbaco, PhD, CESO V
Schools Division Superintendent

Co-Chairpersons: Alicia E. Anghay, PhD, CESE

Asst. Schools Division Superintendent

Lorebina C. Carrasco, OIC-CID Chief

Members Dr. Joel D. Potane, LRMS Manager

Lanie O. Signo, Librarian II
Gemma Pajayon, PDO II

Printed in the Philippines by

Department of Education – Bureau of Learning Resources (DepEd-BLR)
Office Address: Fr. William F. Masterson Ave Upper Balulang Cagayan de Oro
Telefax: (08822)855-0048
E-mail Address: cagayandeoro.city@deped.gov.ph

Senior
Senior High
High School
School

Media and
Information
Literacy
Quarter 3 – Week 5
Media

This instructional material was collaboratively developed and reviewed

by educators from public and private schools, colleges, and or/universities.
We encourage teachers and other education stakeholders to email their
feedback, comments, and recommendations to the Department of Education
at action@ deped.gov.ph.

We value your feedback and recommendations.

Department of Education ● Republic of the Philippines

 Table of Contents

What This Module is About.......................................................................................i

How to Learn from this Module................................................................................ii

Icons of this Module.................................................................................................ii

Lesson 5:
Media........................................................................................................................1
What I Need to Know:.........................................................................1
What I Know: (Pretest)……………………………………………………1
What’s In: Arrange Me……………………………………………………2
What’s New: The Holocaust...............................................................3
What Is It: Types of Media..................................................................4
What’s More: Different types of media...............................................8
What I Have Learned: Answer Me......................................................9
What I Can Do: Poster Making ..........................................................9

Summary…………………………………………………………………………………10

Assessment: (Post-Test)………………………………………………………………..11

Key to Answers.......................................................................................................12

References.............................................................................................................14
What This Module is About

Welcome to the 21st Century Society! We live in a world where the quality of
information we receive largely determines our choices and ensuing actions, including
our capacity to enjoy fundamental freedoms and the ability for self-determination and
development. Driven by technological improvements in telecommunications,
proliferation of media and other information providers are accessed and shared by
citizens (Karklins, J., UNESCO).
This Module is a second part for the subject in Media and Information
Literacy, which paves the way towards more meaningful discussions and interactions
regarding technological communications. It introduces the Senior High School
learners to the concept of Media and Information Literacy as feasible foundation for
college life.
This module contains varied activities to help you become not only just an
information literate individual, but also a creative and critical thinker, responsible
user, and competent producer of media and information.
Following are the lessons contained in this module:
1. The Media.
2. Types of Media
3. Lesson Activities

How to Learn from this Module

To achieve the preceding objectives, you are to do the following:
• Take your time reading the lessons carefully.
• Follow the directions and/or instructions in the activities and exercises
diligently.
• Answer all the given tests and exercises.
Icons of this Module

What I Need to This part contains learning objectives that

Know are set for you to learn as you go along the
module.

What I know This is an assessment as to your level of

knowledge to the subject matter at hand,
meant specifically to gauge prior related
knowledge
What’s In This part connects previous lesson with that
of the current one.

What’s New An introduction of the new lesson through

various activities, before it will be presented
to you

What is It These are discussions of the activities as a

way to deepen your discovery and under-
standing of the concept.

What’s More These are follow-up activities that are in-

tended for you to practice further in order to
master the competencies.

What I Have Activities designed to process what you

Learned have learned from the lesson

What I can do These are tasks that are designed to show-

case your skills and knowledge gained, and
applied into real-life concerns and situations.
 Lesson

5 Types of Media

Grade 12, Second Semester, Q3. Wk. 5

What I Need to Know

At the end of this module, you should be able to:

1. Compare and contrast how one issue or news is presented through the different
types of media (MIL11/12IMIL-IIIa-5);

What I Know
Pre-Test:
Directions: Classify the following media sources according to their type. Write your
answer in the table below.
Print Media Broadcast Media New Media Media Convergence
Brochures Movies Music Player Computers
Books Television Mobile Radio Programs
Phones
Newspaper Radio Social Media Social Media
Magazines Advertising Smart Phones Internet
Poster Blogs Camera Web Browser

*Brochures * Radio *Magazines* Mobile Phones *Social Media *Computers

*Books * Newspaper *Television *Social Media *Movies *Internet *Smart
Phones *Web Browser *Music Player *Camera *Tabloid* Radio*
Blogs*Advertising* Magazines* Poster
 What’s In

In the previous module, we learned about The Evolution of Traditional Media

to New Media which talks about the traditional media connecting to the new era of
media.

Activity 1. Arrange the scrambled letters to identify the correct media types.
Write your answer on the spaces provided.

1. ESPAWNESPR ___________________
2. VELENIOSIT ___________________
3. TENIRTEN ___________________
4. ORDIA ___________________
5. GAINMEZSA ___________________
 What’s New

Activity 2. Examine carefully the messages reflected in the picture below: The
Holocaust
.

Process Questions:
1. How did the people know about the Bubonic
Plague during this time?

_____________________________________________
_________________

2. If this would happen today, what flat form would

people receive the news or information regarding
the said pandemic?

_____________________________________________
_________________
 What Is It
TYPES OF MEDIA
The term news Media refers to the groups that communicate information and news
to people. As noted, the majority of the
people obtain information from the
news media. The increasing reliance on
this media has encouraged media
outlets to respond to such demands of
the time by making the news available
through television and the Internet. As
this develops, three main types of
news media emerged: print media,
broadcast media, and the Internet.

Print Media
These print media include
Newspapers, magazines,
journals, newsletters, and
other printed material serve
as the oldest media
forms. . The influence of
print media is therefore
http://localadvertisingjourncom/press-advertising-need-know-
print-media/

significant. Regular readers of print media tend to be more likely to be politically

active. The print media is responsible for more reporting than other news sources.
Many news reports on television are merely follow-up stories about news that first
appeared in newspapers.
The Newspaper Of Record
The New York Times is known as the
newspaper of record due to its history of
excellence and influence. If a story is not
in the Times, it is not important. In 2003,
however, the newspaper lost its popularity
and credibility when Times journalist
Jayson Blair admitted he had fabricated
some of his stories. Hence, some readers have lost trust in the paper.

Broadcast Media
Broadcast Media are news reports broadcast
via radio and television. Television news is
considered as vital in every country. Most people
largely rely in getting their news from television
broadcasts than from any other source.

Television News
News broadcasting is the medium of
broadcasting of various news events and other
information via television, radio, or internet in
the field of broadcast journalism. The content is
usually either produced locally in a radio studio
or television studio newsroom, or by a
broadcast network. It may also include
additional material such as sports coverage, weather forecasts, traffic reports,
commentary, and other material the broadcaster feels is relevant to their audience.
Radio News
Radio is the other type of broadcast media. Before
the advent of television in the 1950s, most
Americans relied on radio broadcasts for their
news. Many people listened to radio news every
day, especially during morning and evening
https://twitter.com/bamaquino/status/971614876052303872/phot
o/1
commutes.

Talk Radio
https://twitter.com/bamaquino/status/971614876052303872/photo/1
Since the 1980s, talk radio has emerged as a
major force in broadcasting. It has a radio format
in which the hosts mix interviews with political
commentary. As a result, many talk radio shows
are highly partisan. .

The Internet
Relying on online sources of news
instead of traditional print and
broadcast media, the use Internet
gains popularity among individuals. It
easily captures the needs of the times.
Although Americans surf the sites of
more traditional media outlets, such as
NBC and CNN, but later turn to unique
online news sources such as weblogs for easy access to information. Websites can
provide text, audio, and video information, all of the ways traditional media are
transmitted. The web also permits for a more interactive approach by allowing
people to personally tailor the news they receive via personalized web portals,
newsgroups, podcasts, and RSS feeds.
Weblogs
Blogs have become very influential since the start of
the twenty-first century. Thousands of people viably
respond to the message boards the leading
bloggers have written regarding their opinions on a
variety of issues. Worthy to note, many blogs are
highly partisan and inaccurate, however, a few have
been instrumental in breaking big stories.

Film / Cinema
The term ‘Film’ is commonly applied to movies of an
artistic or educational nature. Hence, it is not expected
to have broad, commercial appeal--for it is just created
by photographing actual scenes with a motion picture
camera; by photographing drawings or miniature
models using traditional animation techniques; by
means of computer animation; or by a combination of
some or all of these techniques and other visual effects.
It is a series of images, which when displayed on
screen, create an illusion of moving images by the phi
phenomenon.

Video Games / Digital Games

They refer to various interactive games played
using a specialized electronic gaming device or a
computer or mobile device and a television or other
display screen, along with a means to control
graphic images.
 What’s More

Activity 3. Identify the types of Media shown in the table below. Mark check if
it is Broadcast Media, Print Media, Film, New Media.

Print
Broadcast Film New
Media
Types of Media Media Media

1. Wish ko Lang" aired in Channel 7.

2. Star Wars Complete Series Boxed Set
Collection.
3. Promotional Poster uploaded in
Facebook.
4. Media and Information Literacy
textbook"?
5. Flashlight song in Spotify.
6. 24-Oras news report uploaded in
YouTube.
7. One Punch-Man Manga uploaded in My
Manga website"
8. Batman and Robin showing in theaters"
9. Sunstar Newspaper"

10. 7 Years by Jose Marie Chan played on

90.7 Love Radio.
 What I Have Learned

Activity 4. Brief answer the following questions:

1. How do the different types media affect your life?

________________________________________________________
________________________________________________________

2. As what you have learned in Media, what can you contribute to your:

Family________________________________________________

School________________________________________________

Community____________________________________________

What I can Do

Instructions: With the use of coloring materials, pentel pen, pencil, and short bond
paper, make a POSTER showing the effects of Media to your Life.

Example:
Summary

Media- refers to the groups that communicate information and news to people.

Print Media- is the oldest media forms are newspapers, magazines, journals,
newsletters, and other printed material.

Broadcast Media -are news reports broadcast via radio and television.

Television News - is the medium of broadcasting of various news events and other
information via television, radio, or internet in the field of broadcast
journalism.

Radio News – is the primary news source of the people, especially during morning
and evening commutes.

Talk Radio – is a radio format in which the hosts mix interviews with political
commentary.

The Internet -provides text, audio, and video information, all of the ways traditional
media are transmitted.

Weblogs – refer to the written messages of the bloggers regarding their opinions on
a variety of issues..

Film / Cinema - is created by photographing actual scenes with a motion picture

camera; by photographing drawings or miniature models using traditional
animation techniques; by means of computer animation.

Video Games / Digital Games- refer to various interactive games played using a
specialized electronic gaming device or a computer or mobile device and
a television or other display screen, along with a means to control
graphic images
Assessment: (Post-Test)

Multiple Choice. Choose the best answer from the given choices.

1. This is one of the Oldest type of Media.

a. Betamax b. Magazine
c. Friendster d. Cassette Tape
2. Become very influential since the start of the twenty-first century.
a. Blogs b. K-pop
c. Friendster d. Manny Pacquiao

3. Which type of Media does Not belong to the group.

a. Florante at Laura Book b. Bible
c. The Bible Movie d. Magazine
4. ________ are the communication outlets or tools used to store and deliver
information or data.
a. Film/ Movie b. Media
c. Computer d. Radio Broadcasting
5. A various interactive game played using a specialized electronic gaming device.
a. Digital Camera b. Optical Mouse
c. Digital Games d. Digital Codes
6. Which broadcasting media that uses radio waves to transmit entertaining,
informative, and educative content to the public.
a. Television b. Telephone
c. Film/ Movie d. Radio
7. A digital tool that allow people to communicate and share and produce content.
a. Print Media b. Social Media
c. Broad Casting d. Message.com
8. An electronic communications network that connects computer networks and
organizational computer facilities around the world.
a. Social media b. Google
c. Internet d. Internet Cafe
9. These are news reports broadcast via radio and television.
a. Social Media b. Media
c. Print Media d. Broadcast Media
10. The most read book in the world is the Bible. What type of media is the bible?
a. Religious information b. Old Media
c. Printed Media d. Broadcast Media
 Key to Answer

.
References

 https://www.youtube.com/watch?v=1ronp6Iue9w

 https://www.commonsense.org/education/digital-citizenship/information-
literacy

 https://www.sparknotes.com/us-government-and-politics/american-
government/the-media/section1/

 https://whatagraph.com/blog/articles/different-types-of-media

 https://www.slideshare.net/markjhonoxillo/types-of-media-78381986

 https://www.scmp.com/week-asia/economics/article/3042042/how-home-
grown-tech-firms-and-bayanihan-spirit-rescued
 https://www.chron.com/news/houston-texas/houston/article/100-years-ago-
Galveston-ravaged-by-bubonic-plague-15098899.php

 Reference for the cover Page:

 https://pixabay.com/illustrations/network-technology-global-digital-3574748/
 https://julie808blog.wordpress.com/

For inquiries and feedback, please write or call:

Department of Education – Bureau of Learning Resources (DepEd-BLR)

DepEd Division of Cagayan de Oro City

Fr. William F. Masterson Ave Upper Balulang Cagayan de Oro
Telefax: ((08822)855-0048
E-mail Address: cagayandeoro.city@deped.gov.ph