Beruflich Dokumente
Kultur Dokumente
MEDIA
AND
INFORMATION
LITERACY
Quarter 3 – Week 7
Media Codes and Convention
Republic Act 8293, section 176 states that: No copyright shall subsist in any work of
the Government of the Philippines. However, prior approval of the government
agency or office wherein the work is created shall be necessary for exploitation of
such work for profit. Such agency or office may, among other things, impose as a
condition the payment of royalty.
Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand names,
trademarks, etc.) included in this book are owned by their respective copyright
holders. Every effort has been exerted to locate and seek permission to use these
materials from their respective copyright owners. The publisher and authors do not
represent nor claim ownership over them.
Illustrators and Layout Artists: Mary Ann S. Chiong, Alma Shie;a Alorro, Sheena
Cascon, Ryan Roa
Management Team
Chairperson: Cherry Mae L. Limbaco, PhD, CESO V
Schools Division Superintendent
Senior
Senior High
High School
School
Media and
Information
Literacy
Quarter 3 – Week 7
Media Codes and Convention
Lesson 7:
Media Codes and Convention...............................................................................3
What I Need to Know:.........................................................................3
What I Know: (Pretest)……………………………………………………3
What’s In: Review…………………………………………………………4
What’s New: Guess What...................................................................4
What Is It: Media Codes and Convention...........................................5
What’s More: Post Card......................................................................10
What I Have Learned: Answer Me......................................................11
What I Can Do: Postcard Making ......................................................11
Summary………………………………………………………………………………..…12
Assessment: (Post-Test)………………………………………………………………...13
Key to Answers........................................................................................................14
References..............................................................................................................15
What This Module is About
Welcome to the 21st Century Society where the quality of information we
receive largely determines our choices and actions relevant to issues and concerns
affecting us. Driven by technological improvements in telecommunications, we adopt
the proliferation of media and other information providers where vast amounts of
information and knowledge are accessed and shared by everybody (Karklins, J.,
UNESCO).
This Module is a second part for the subject in Media and Information
Literacy, which paves the way towards more meaningful discussions and interactions
on the concept of Media and Information Literacy to Senior High School learners, as
viable foundation for college life.
This module contains varied activities to help you not just only an information
literate individual, but also a creative and critical thinker, responsible user, and
competent producer of media and information.
This module contains varied activities to help you not just only an information
literate individual, but also a creative and critical thinker, responsible user, and
competent producer of media and information.
The following are the lessons contained in this module:
1. The Media Codes
2. Convention
3. Lesson Activities
i
Icons of this Module
ii
Lesson
1. Identify codes, convention, and message and how they affect the audience,
producers, and other stake holders (MIL11/12MILA-IIIf-7)
What I Know
Pre-Test:
Multiple Choice. Choose the letter of the best answer from the given choices.
2. A media and information literate individual knows how to examine and take apart
the media message so that its parts are exposed to him.
A. True B. False
C. Maybe D. Neither True or False
3
4. These are systems of signs which when put together create meaning.
A. Languages B. Codes
C. Media Languages D. Conventions
What’s In
In our previous lesson, we have learned the various types of media: the Print
Media, Broadcast Media, and the New Media. Additionally, we have learned that
popular sources are the libraries, the internet and indigenous source
What’s New
Example Facebook
4
What Is It
The preceding exercise is designed to prime you to the idea that media
codes and conventions serve as the building blocks of all the media around us.
SYMBOLIC CODES
Setting
Mise en scene
5
Is a French term meaning ‘everything within the frame’. In media terms, it has
become to mean the description of all the objects within a frame of the media
product and how they have been arranged.
Set Design
Costume
Props
Staging and Composition
Acting
Actors portray characters in
media products and contribute to
character development, creating
tension or advancing the narrative.
Facial expression
Body Language
Vocal qualities
Movement
Body contact
Color
-has highly cultural
and strong connotations.
Dominant color
Contrasting foils
Color symbolism
TECHNICAL CODES
6
and photographs, but mean nothing to us outside of those forms. Technical codes in
media include Camerawork, Editing, Audio and Lighting.
Camerawork
-refers to the process of
operating, positioning, and
moving the camera. for
specific effects. Aspects of
camerawork include:
Positioning
Movement
Framing
Exposure
Lens choice
Editing
-is the process of choosing, manipulating and arranging images and sound.
Editing is generally done for four different reasons:
Graphic edits
Rhythmic edits
Spatial edits
Temporal edits
Audio
Dialogue
Sound effects
Music
7
Lighting
Quality
Direction
Source
Colour
WRITTEN CODES
Printed language is a text you can see within the frame and how it is
presented. Spoken language, which includes dialogue and song lyrics.
CONVENTIONS
8
Form Conventions
Story Conventions
-are common
narrative structures and
understandings e common
in story telling media
products.
Narrative structures
Cause and effect
Character construction
Point of
View
Genre Conventions
9
What’s More
Activity 2. Below is a postcard of the Boracay Island. Identify the key symbolic and
technical codes found in it.
Answer Me
This lesson emphasizes that media codes and conventions are like the
building blocks of all the media around us. __________ are systems of signs which
when put together create meaning. There are three types of media codes: symbolic
codes, technical codes and written codes. ________________, on the other hand,
are the rules, habits or generally accepted ways of doing things
10
What I can Do
Activity 3. Draw a postcard for a place or organization of your choice using any
material available to you. Identify the key technical and symbolic codes would
you use to convey important information and create the desired impression.
11
Summary
Symbolic Codes
Technical Codes
Written Codes.
.
Symbolic codes are social in nature.
Setting is the time and place of the narrative
Mise en scene Is a French term that means ‘everything within the frame’
Actors portray characters in media products and contribute to character
development, creating tension or advancing the narrative.
Technical codes are codes that are specific to a media form and do not live
outside of them
Camerawork refers to how the camera is operated, positioned and moved for
specific effects
Form conventions are the certain ways we expect types of media’s codes to
be arranged
Story conventions are common narrative structures and understandings that
are common in story telling media products.
12
Assessment: (Post-Test)
Multiple Choice. Choose the letter of the best answer from the given choices.
2. A media and information literate individual knows how to examine and take apart
the media message so that its parts are exposed to him.
A. True B. False
C. Maybe D. Neither True or False
4. These are systems of signs which when put together create meaning.
A. Languages B. Codes
C. Media Languages D. Conventions
13
Key to Answer
14
References
https://drive.google.com/file/d/1YVB0qnuqIQp8NOcXW1Vzd7gy60vx8vaq/view?
usp=sharing
https://www.youtube.com/watch?v=tD63b6Z-Tr0
https://www.youtube.com/watch?v=J9APrV5cYnE
https://www.youtube.com/watch?v=6W70YkNjFKY
https://www.youtube.com/watch?v=WhijmmePlU8
https://www.youtube.com/watch?
v=HuxNcpC9a0A&list=PLvqJQQNqUbBSD9TLTO7EcEGP1KvRWbGDh&index=3
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