Republic of the Philippines

POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

College of Tourism, Hospitality and Transportation Management
Department of Hospitality Management

Course Title : MACRO PERSPECTIVES OF TOURISM AND HOSPITALITY

Course Code : TMHM 20013

Course Credit : 3.0 Units Lecture Hours : 54 hours

Pre-requisite/s : None Laboratory Hours : N/A

Course Description :

This course is designed to give a clear and whole overview of Tourism and Hospitality as an ecosystem and goes beyond the usual closed-concept of tourism. It introduces the concepts and terms
that are common throughout the different sectors. It also intends to develop, update and maintain local knowledge as well as tourism industry knowledge. It shows the structure and scope of tourism
as well as the impact of tourism as an industry on the world economy and society. It also illustrates the effects of the convergence of tourism with the other local industries and lets the students
appreciate its multiplier effect on various fronts. It discusses the major factors that influence the history and future of tourism in the world and the Philippines. It also introduces the sustainable goals of
tourism and discusses, among others how to develop protective environments for children in tourism destinations; to observe and perform risk mitigation activities; etc. The students will also learn to
appreciate the key global organizations and the role they play in influencing and monitoring tourism trends.
 Institutional Learning Outcomes
1. Creative and Critical Thinking
2. Effective Communication
3. Strong Service Orientation
4. Community Engagement
5. Adeptness in the Responsible Use of Technology
6. Passion to Life-Long Learning
7. High Level of Leadership and Organizational Skills
8. Sense of Personal and Professional Ethics
9. Sense of Nationalism and Global Responsiveness
Program Outcomes Course Outcomes
At the end of the course, the student should be able to:
1. shows the structure and scope of tourism as well as the
1. Apply basic concepts that understand each of the impact of tourism as an industry on the world economy and
functional areas of business marketing, finance, human society.
resources management, production and operations
management and information and strategic Management
and employ these concepts in the various situation. 2. illustrates the effects of the convergence of tourism with the
2. Apply communication skills technology skills as required other local industries and lets the students appreciate its
by the business environment. multiplier effect on various fronts.
3. Work effectively with other stakes holders and manage
conflict in the workplace. 3. discuss the major factors that influence the history and
4. Plan and implements business related activities. future of tourism in the world and the Philippines.
5. Demonstrate corporate citizenship and social
responsibility
6. Demonstrate knowledge of tourism industry, local tourism 4. also introduces the sustainable goals of tourism and
products and services. discusses, among others how to develop protective
7. Interpret and apply relevant laws related to tourism environments for children in tourism destinations;
industry.
8. Can contribute to the economic, social cultural, and 5. observe and perform risk mitigation activities; etc.
environmental sources of the country.
9. Observed and performed risk mitigation activities.
10. Utilized information technology application for tourism and The students will also learn to appreciate the key global
hospitality. organizations and the role they play in influencing and
11. Manage and market a service-oriented business monitoring tourism trends.
organization.
12. Demonstrate administrative and managerial skills in a
service-oriented business organization.
13. Prepare and monitor industry specific financial
transactions and reports
14. Perform human capital development functions.
15. Utilize various communication channels proficiently in
dealing with guest and colleagues.
 COURSE PLAN

Week Topic Learning Outcome Methodology Resources Assessment

Class Orientation
 Imbibe the PUP Mission and Review of the syllabus,
1. PUP Mission and Vision
Vision of the University, learning activities, and Course Syllabus
Week 1 2. CTHTM Mission None
College and Program’s Goals assessment
3. Dept. of HM Goals and Objectives
and Objectives Getting to know the activity
Ice breaker activity

Barrows, C. (2012).
Fundamental Concepts of Tourism and Hospitality:
 Describe the different Introduction to
1. General Systems Theory and Tourism Management in
concept of tourism and
2. Hospitality the Hospitality
hospitality and the larger Reflection Paper
3. Leisure and Entertainment Interactive Lecture Industry.
tourism industry
4. Recreation Discussion Goeldner, C. (2012).
Week 2-4  Mention different terms and Tourism: Written and Oral Exam
5. Tourism and Travel Collaborative Learning
concepts related to tourism, Principles,
6. Food and Beverage Multimedia Instruction
accommodation, food and Practices and Case Studies
7. Events Graphic Organizers Philosophies.
beverage service, leisure and
8. Landscape Lohmann, G. e. (2017).
recreation, events
9. Authenticity in Tourism Tourism Theory,
Concepts, Models
and/ Systems.

Disciplines and Areas of Study  Assess own knowledge

1. Jafari’s Interdisciplinary Model regarding the different areas
and disciplines of tourism Goeldner, C. (2012).
2. Ethics in Tourism
Tourism:
3. Anthropology in Tourism  Break down the concepts Discussion Principles, Reflection Paper
4. Culture and Tourism underlying the different Management Games Practices and
Week 5-9 5. Postmodernity and Tourism theories of tourism Literature Review Philosophies. Written and Oral Exam
6. Psychology and Tourism  Deduce the significance of Case Study Lohmann, G. e. (2017).
7. Sociology and Tourism the theories and relate them Brainstorming Tourism Theory, Case Studies
8. Bouillon’s Theory of Touristic Space in the present state of the Role Play Concepts, Models
and/ Systems.
9. Nodal Functions industry
10. Tourism Public Policy  Correlate the theories of
11. Tourism Planning tourism with the effects of
 12. Tourism Balance of Payments applying the concepts in the
13. Tourism Satellite Account present situation
14. Tourism Multiplier Effect
MIDTERM EXAMINATIONS
 Validate the tourist as a Goeldner, C. (2012).
market segment and identify Tourism:
Principles, Reflection Paper
the factors why a destination
The Tourist as Market Segment Class Discussion Practices and
attracts it
1. Demand Topic Presentation Philosophies. Written and Oral Exam
Week 10  Identify the different factors
2. Experience Video Presentation Lohmann, G. e. (2017).
affecting the tourist, his Tourism Theory,
3. Motivational Factors Case Study Case Studies
behavior and motivation in a Concepts, Models
destination and/ Systems.

The Tourist as Market Segment  Review management models Goeldner, C. (2012).

4. Models viewing the tourist as part Tourism:
Discussion Principles, Reflection Paper
4.1.1. Crompton and parcel of the national
Management Games Practices and
4.1.2. Schmoll economy
Literature Review Philosophies. Written and Oral Exam
Week 11-13 4.1.3. Urry  Distinguish different models
Case Study Lohmann, G. e. (2017).
4.1.4. Plog which can be utilized in Tourism Theory,
Brainstorming Case Studies
4.1.5. Traveller Typology comparing to be used in the Concepts, Models
Role Play
4.1.6. Klenosky and Gitelson course and discourse of and/ Systems.
ideas
Goeldner, C. (2012).
 Reflect on the distribution Tourism:
Discussion Principles, Reflection Paper
channels for a tourism space
Intermediation, Distribution and Travel Management Games Practices and
and how it can be properly
1. Tourism Distribution Channels Literature Review Philosophies. Written and Oral Exam
Week 14 utilized
2. Transport and Mobility Case Study Lohmann, G. e. (2017).
 Distinguish the different travel Tourism Theory,
3. Travel Patterns and Functions Brainstorming Case Studies
patterns of different travelers Concepts, Models
Role Play
and their respective functions and/ Systems.

The Tourism Destination  Reflect on the significance of Reflection Paper

1. Destination Image
Week 15-17 2. Tourism Supply
3. Tourism Services and Facilities
4. Tourism Infrastructure
the destination image in the Interactive Lecture Goeldner, C. (2012).
overall value experienced by Discussion Tourism: Written and Oral Exam
Principles,
the tourist Collaborative Learning
Practices and
 Solve different problems Multimedia Instruction Philosophies. Case Studies
 5. Tourism Attraction arising in issues on tourism Graphic Organizers Lohmann, G. e. (2017).
infrastructure and attraction Tourism Theory,
Concepts, Models
and/ Systems.

FINAL EXAMINATIONS

COURSE GRADING SYSTEM:

Class Standing (CS) (70%)

Regular Class Attendance and Performance
Quizzes
Seatworks
Assignments
Midterm/ Final Examinations (30%)

Midterm Grade/ Last Term Grade= (Class Standing x 2) + Midterm/ Final Examinations
3
Final Grade= Midterm + Last Term Grade
 Prepared By: Noted By:

Dr. DARYL ACE V. CORNELL Assoc. Prof. JESUSA T. CASTILLO

Faculty Faculty

Approved by:

Dr. MARIETTA D. REYES

Dean

Dr. MANUEL M. MUHI

Vice President for Academic Affairs