Chapter 3

Marketing Plan

Market Analysis

Target Market

The most critical step is to understand the customer’s needs and to satisfy
their wants. It is important to consider the geographic market area and the number of
potential customers. The potential customers are students within the campus aged 12-
18 years of old, teacher and other people in the campus. Since the location of the
business is only within the school campus, the price must be suitable to the customers.
The better the seller understands the potential customers, the better the chances of
success in meeting their needs more effectively than your competition.

Competitive Analysis

Understanding the competitor’s strengths and weaknesses is also one

factor in order to know how the product can be more interesting and appealing to the
customers than the competitors are offering. This includes the quality, uniqueness, and
the service of the business. The price must also be affordable than the competitor’s and
also to the public.
Market Strategies

Social media marketing

 It is essential that regularly post to these websites like Facebook and

Instagram to increase the exposure to the new customer.

Marketing
strategy

Analyze market Understand customer

 Our product is profitable at  Customer is always right

the market  Customer is number one priority

 Know our strength, Sales

weakness, opportunity  Affordable prices
And threat  We give discount for those who
purchased wholesale

SWOT Analysis

Strengths Opportunities Threats

 Unique product  Business Expansion  Competitors
 The owners are  More demand, more  Other company may
creative and supply, more money copy our product
productive
 Affordable  Advantage of  Other business
products location, more companies
products will be sold
Weaknesses
 Some of the owners  There are  The company will not
are not that hindrances in progress well and
cooperative achieving the goals have a small
and success of the success rate
company

 Weak
communication
within the group
 The people may not
first appreciate the
product since it is
new to their taste
and eyes

Promotions

The company will promote the product in a costumer friendly way. The product
can be promoted through electronic media which is social media, It encourages online
interaction between the costumers and the business using various social networking
sites. The product can also be promoted by print and graphic arts media such as
brochure, posters, and packaging which is an effective way to provide a variety of
messages and detailed information about the products and services. Free giveaways
like pens, key rings and calendars, can be given to individuals and groups that you
know personally to help create a positive opinion of the company and improve its
reputation.
Marketing mix

Positioning

Product

Packaging

Place

People

Promotion

Price