American International University-Bangladesh (AIUB)

Faculty of Master of Business Administration

Report on
Strategic Online Business Communications of Daraz, Byju's Evaly,
Trans fast.

Submitted To:
Prof. Dr. M. Mahmodul Hasan
Faculty of Business Administration , AIUB
MBA/EMBA Program, AIUB.

Submitted By:

Date of Submission: 30 July, 2019

i
 Letter Of Transmittal

Date: 30-07-2019

Professor Dr. M. Mahmodul Hasan

Faculty of EMBA/MBA Program
American International University- Bangladesh,
Subject: Submission of Term paper

Dear Sir,

With due respect, we the students of MBA Program have reported on “ Strategic Online Business
Communication of Daraz,Byju,Evaly,Transfast ” under the course: Business Communication.
Though we are in learning curve, this report has enabled us to gain insight into the core fact of.
So it becomes as an extremely challenging and interesting experience. Thank you for your
supportive consideration for formulating an idea. Without your inspiration, this report would
have been an incomplete one. We would be thankful once again if you please give your precious
advice on our effort and oblige thereby.

Yours’ sincerely,

Name Student Id Signature

SheekMashruraSifatan 19-91286-2

FahmidaRahman 19-91271-2

FaezaMahazabinMaliha 19-91365-2

SamihaGulshanAra 19-91323-2

ii
 Acknowledgement
At first, we would like to convey our sincere gratitude and heartfelt thanks to our honorable
course teacher of Business Communication Professor Dr. M. MahmodulHasan for his overall
guidance, understanding, patience and most importantly his student friendly approach during our
studies at AIUB. We consider ourselves very fortunate for being able to work with a very
considerate and encouraging professor like him. He has given us the opportunity to conducting
the term paper on "Strategic Online Business Communication of Daraz,Byju,Evaly,Transfast”.In
the process of preparing the term paper, we received valuable inputs, guidance, assistance and
instruction from a number of respected persons. We would like to express our gratitude and
sincere thanks to them for their immense help and enormous cooperation. At last we would like
to express our profound thanks to our respected teacher Professor Dr. M. MahmodulHasan for
his kind consent and given practical orientation of conducting such a kind of assignment and
helping in preparing the term paper which will be helpful and worthy for our future career.

On behalf of Team

Kung fu Panda

Business Communication
MBA Program

iii
Executive Summery:
Daraz is a chinsesowned online market place and retailer which operates in South Asaisan
markets . It was found in 2012 by a German venture capital company Rocket Internet.
Hard working in passion and like to take challenges on new responsiblilitycurrenty
working on an E- commerce and this the reason I know all the produce of E- commerce
.Good thing is that new marketing opportunity for daraz and offer recommend on how
it can be implement. Daraz Bangladesh change and set their plans in weekly depending
the upcoming event basis like offers, discounts, double taka voucher etc. Therefore
customer always found something new here and that keep coming and do shooping at
darazwedsite.

Mobile learning start-up Byju’s has carved a niche for itself in the Indian edtech space, eyeing a
billion-dollar valuation this year following a profitable last quarter. Its multimedia app, launched
less than two years ago, has caught on among schoolchildren thanks to its strong positioning of
learning as fun. The company had started out by teaching candidates of competitive exams in
2007-08. But the realisation that the pressure of cracking competitive would be eliminated “if
one learns the concepts in the cognitive years” helped the company to come up with the plan.

iv
Evaly, a newly launched ecommerce startup says it has developed a logistics model that can
solve the problem effectively and efficiently.Evaly says it has found a silver bullet to solve the
logistics problem that has become a challenge for many e-Commerce players in Bangladesh. It
says its model will improve efficiency, reduce cost and will be able to ensure nationwide
coverage from day one.EvalyXpres will allow commuters to deliver goods picking them up from
the designated station.These commuters will be verified members of Evaly. For each delivery,
they will get a commission.

Transfast is an international money transfer and cross-border payments company with

headquarters in New York and additional offices in the UAE and the Philippines. The company
is a provider of multi-currency, cross-border payments solutions for consumers and businesses
around the world. Remittances are processed through its wholly owned direct-to-bank network,
and the company offers 200,000 cash payout points across 120 countries. Transfast is very
transparent on its exchange rates and fees. your exchange rate is locked in once you begin the
transaction and are good until funds are released to recipient. Fees transfast charges is clearly
shown on transaction and is updated with every option you choose. The total amount you see on
your transaction is what you pay, not a penny more

v
Table of contents:

Contents Page No

Definition of business communication 01

Overview of Daraz.com.bd 02

Daraz’s front model 03

Daraz’s Back model 04

Daraz income source 04

Technology uses by Daraz.bd 06

Ethics of daraz.bd 07

Recommendation 08

Overview of BYJU’S 09

Font model of Byju’s 10

Back model of Byju’s 11

Income source of BYJU’S 12

Revenue growth of BYJU’S 13

Technologies of Byju’s 14

Ethics of Byju’s 16

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Recommendation 16

Overview of Evaly 17

Evaly’s Front model 18

Evaly’s back model 19

Income source of Evaly 20

Technologies uses by Evaly 20

Ethics of Evaly 21

Recommendation 22

Overview of transfast 23

Front model of Transfast 23

Back model of Transfast 24

Income source of Transfast 25

Technologies uses by transfast 25

Ethics of transfast 27

Recommendation 27

Compare and contrast 28

Conclusion 29

Refferences 30

vii
Definition of Business communication:
The word ‘corporate’ originally stems from the Latin words for ‘body’ (corpus) and for ‘forming
into a body’ (corporate), which emphasize a unified way of looking at ‘internal’ and ‘external’
communication disciplines. Corporate communication is the process of facilitating exchange of
information and ideas between the internal and external groups and individuals that have a direct
relationship with an enterprise.

It is concerned with communication management of the modern corporate houses from the stand
point of sharing knowledge and decisions from the enterprise with investors, employees,
suppliers, dealers, customers, media professionals, government officials, members of the
community and other stakeholders of the organization.

1
Chapter 1 : :Business Communication Practices of Daraz.com.bd (a):

Overviewof .Daraz.com.bd:
In May 8,2018,Alibaba, the China-based global ecommerce giant, has acquired Daraz Group, a
leading e-commerce company in Bangladesh and several other South Asian countries.Daraz
Bangladesh create an online store, take the product, take picture, develop content, upload them,
promote them by push and pull marketing, take orders from customer, verify and source the
product from the seller, pick and pack the product and send it for delivery, collect the cash and
disburse the payment to seller account. All these activities are done for some commission. As a
startup Daraz Bangladesh is getting 100% fund from its parent company. But the revenue from
Daraz Bangladesh regular sales increasing daily and they are expecting to meet the breakeven
with in 2019. In Bangladesh the whole e-commerce industry is in growing stage. Customer are
changing their buying style and becoming more and more dependent on technology. But as we
all know Bangladeshi market is very different with its unique customer base. The whole sector
are facing different challenges as like Daraz Bangladesh. But all the obstacle can be overcome by
giving better service and diversified service for shopping experiences.Daraz is a business to
customer (B2C) model’s venture of Rocket. It officially started its journey in 2015. For
Bangladeshi people, it was the first time when a venture introduced this model, which
seemed similar to Amazon. Daraz was the 4the-commerce site in Bangladesh beside Click BD,
Ekhanei and OLX. It started its journey with brands like; Yellow, Noir, Symphony, The Body
Shop, Huawei, Samsung, Walton, Aranya, 6 Degree Mobile, ShadaKalo, Apple, LG, Fastrack,
MAC, Nikon, Ecstacy, Panasonic, Doors. Now it has all the renowned brands in its website and a
huge number of sellers.

Mission:

The company’s mission is to become world’s largest e-commerce platform outside USA
and China. The company identifies new business models, untapped markets and
entrepreneurs. Nurture them and try to establish the business.

Vision:

Their vision is to capture the maximum share of consumer online shopping expenditure
in the market.

2
Daraz’s front model:

3
 Daraz Back Model:
Call center
W1

Small
Inventor
Agreement document
W2
Seller Daraz.bd
Consumer

W3

Large
Inventory

Daraz Strategies for Generate Income (Source of Income) :

Daraz Bangladesh Limited is a startup company which is being funded by the parent
company Rocket Internet. Daraz Bangladesh Limited identified the breakeven period of
four and a half years. As they set their business model based on Amazon, it encourages
small and big sellers to sell through a common online market based platform. Daraz is
generating revenue through the sales of products from its websites. Sellers sign a contract
paper by agreeing on commission based sales. Those commissions from each and every
sale from Daraz website are earning money for the company.

Since its inception Daraz is ever growing. The way Daraz is increasing its seller number and
order number; I feel it would be a matter of time for this company to reach its break
even.Daraz generates its revenue only through as selling products of other vendors to the
4
consumer and charging a percentage of the selling price of the sold products. As a startup
DarazBangladesh is getting 100% fund from its parent company. But the revenue from Daraz
Bangladesh regular sales increasing daily and they are expecting to meet the breakeven with in
2019.The top 10 competitors in Daraz.com.bd's competitive set are ShoppersBD, Priyoshop, Gift
Ghor, Ajkerdeal, ClickBD, Iferi Store, Ajker Offer, Aponzone, Bikroy and Parardokan. Together
they have raised over 0 between their estimated 415 employees. Daraz.com.bd's revenue is the
ranked 8th among it's top 10 competitors. The top 10 competitors average 2.6M.
Since Daraz.bd was founded in 2012, it has participated in 1 round of funding.

Pay the rest step-01

of the Daraz offer
payment to price for
seller products

Daraz deduct Step-02

it's
commission The products
as per the send to
agreement consumers

Daraz Collect
the money
after delivery
from
consumers

Figure 1:Daraz.Bd Business process

5
Figure 2:Traffic rank for www.daraz.com.bd is calculated using both average
daily visitors and pageviews worldwide.

Technology and software application uses in Daraz.bd :

Web 2.0.:Daraz uses web 2.0.It helps them to deal better within their own organization;
externaly with their customers;and their suppliers ,partners outsides experts. It allow them to
make more profit, lower costs and better access to knowledge.

Blog:Daraz has own their blog site they are benefitetd in many ways from it. They have more
traffic and visitors it also converts those traffics into leads and in the future they turn into
promoters. They answer all their customers, question and queries and build a long term
relationship with them.

web technologies uses by Daraz:

JavaScript:JavaScript is a lightweight, object-oriented, cross-platform scripting

language, mainly used within web pages.

jQuery :5.0.2: jQuery is a JavaScript library that simplifies HTML document

traversing, event handling, animating and Ajax interaction. Originally developed
by John Resig.

HTML5 : Daraz uses HTML5 it is the fifth revision of the HTML standard.

Web server Tengine: Tengine is an open source web server based on Nginx and
originated by Taobao.

External CSS: External Cascading Style Sheets define style rules in a separate
CSS file.

Embedded CSS : Embedded Cascading Style Sheets define a set of style rules in
a <style> element within a web page

Weak ETag : A weak ETag is an HTTP header field for validation of cached
web pages, that indicates a semantically equivalent page in the cache.

6
Ethical Theories of Daraz :

Ethical theory servey as the foundation for ethical solution to the difficult solution
people encounter in life.Here are few theories of Daraz:

Products are same as promised:

Daraz follow this ethic.They try to deliver same product as they promise to their
customers. This is one of the important ethics of Daraz.

Punctuality:

Darazbeleifs in fast response to their customer query and fast delivery. This is also
a main ethics of them. They maintain punctuality and this is also main reason for
their success.

Responsible for CS:

Daraz is also responsible for their customer service. They are trying to solve their
customer query and problem as soon as possible.And they are trying to response
as soon as possible.

Virtue Ethics:This point of view assumes that virtue is a central benchmark for all ethical
behavior. What is meant by virtue in this context is a desire to perform a certain act as a result of
deep contemplation on the value of that act. To make this act virtuous is to perform it with
excellence. As a result, we have a deep contemplation of the value of a certain behavior or
decisions, which we apply great practice and consideration. Following this, we can approach the
perfect execution of that act or behavior through our rational minds.

Communitarian Ethics:Daraz maintain communication ethics with their customer.In this

perspective, the individual decision-maker should ask about the duties owed to the communities
in which they participate. This is a relatively simple frame of reference, where the individual
decision maker will recognize the expectations and consequences of a given decision relative to
the needs, demands and impacts of a certain preferred community.

7
Recommendation:Here are some recommendations for Daraz.bd.com-
• To emphasize on more online Daraz Bangladesh should start online payment process.
• They should do some real market survey on e-commerce and customer demand.
• Daraz should invest more on logistics and infrastructure development.
• Daraz should be more interactive with other market stakeholders.
• They should make their B2B channel.
• Daraz invest so much investment on online platform but in Bangladesh as it’s a
developing country they should also in offline.

8
Chapter 2:Business Communication Practices of BYJU’S (b):

Overview of Byju’s:

BYJU’s is India’s largest Ed-tech company and the creator of India’s largest K12 learning app
which offers highly adaptive, engaging and effective learning programs for students in classes 4-
12 (K-12) and competitive exams like JEE, NEET, CAT, IAS, GRE and GMAT. Today, BYJU’s
has over 6.5 million downloads, 3 lakh annual paid subscriptions and sees addition of 30,000
students every month. With an average time of 40 minutes being spent by a student on the app
every day, the BYJU’s app is making learning enjoyable and effective. Renewal rates are as high
as 90%. Launched in 2015, BYJU’s has become the most loved and preferred education app for
students across age groups.

BYJU’s Delivering the world class learning experience, BYJU’s is paving the way for new-age,
geography-agnostic learning tools that sit at the cross section of mobile, interactive content and
adaptive learning methodologies.

In spite of the adverse critical opinion and competition from other player (including Edtech
startups and traditional education firms), the app has enjoyed tremendous popularity.

Mission: At BYJU’s, their mission is to help children fall in love with learning. Their learning
products have enabled millions of students across the globe to take the initiative to learn on their
own.
Vision :BYJU'S vision was to complete learning experience that integrates classes from the best
of the teachers, assessments and assignments which are personalised for every student, along
with in-depth analysis and recommendations.

9
BYJU’S front model:

10
BYJU’s Back Model:

BYJU’S
The learning app

Customer Sales Sales Finance Logistic Logistic

represent- manager department Head team
ative

Place Handle Assign Verify Access Print

product custome leads to sales The pack
Inquery -r sales transacti confirm and send
Inquery team -ons orders the
Access delivery
order Contact Track Once Track
status via the lead sales fulfilled shipments
MR Update activity of update the Assign
lead status assigned order shipping
task

11
BYJU’S Strategies for Generate Income (Source of Income) :

• BYJU’s follows a fermium business model.This model is a pricing strategy which

offers a product for free with extra money being charged for utilizing features of the
product.
• On an average, BYJU’s annual fee for the k-12 app is Rs 10,000. This app forms a
major part of the company’s revenue.
• However, there are other packages for offline coaching as well. Approximately 80000
or more is charged for a four-subject package. The online course is included in the
offline model.
• According to BYJU, videos are the biggest source of their advancement. These videos
help them in advancing towards their goal thereby contributing to successful
conversions. The videos are free for the first 15 days after which the user has to pay in
order to continue services.
• The impact of their success is gauged by two measures namely engaging content and
the retention. For instance, when a student spends a substantial amount of time on a
particular video, the value created will make a parent opt for the subscription. The
second measure comes into effect when the company is able to retain their app user
year after year thereby leading to a renewal of the subscription.
• According to BYJU, the secret behind their success is their strong business model
which was enhanced consistently according to the changing trends.
The company reportedly utilizes 20% of its revenues for marketing campaigns which gives the
company a substantial ROI. This is a good amount spent on advertising when compared to many
companies who just spend 5% on their publicity.

12
Byju’s Revenue Growth

BYJU’s has exhibited substantial growth as far as revenue is concerned. The company started
with a meager amount of INR 2 lakhs and it has reached 120 crores today. Revenue earned by
the company through all these years is as follows:

• 2012- 4 crore
• 2013- 12 crore
• 2014- 20 crore
• 2015-48 crore
• 2016-120 crore
• 2017- 2.5x revenue expected

13
Technology uses in BYJU’S:

BYJU’S chose Amazon Web Services (AWS) as the cloud platform for its website and mobile
app. “Many of our team members had used AWS previously, so we were familiar with the
technology, and we knew it could help us scale easily,” says Ramachandran. “AWS is also very
simple to configure. In just a few weeks, we moved the BYJU’S website, our apps, and a video
pipeline to AWS.”
BYJU’S runs its website and mobile apps on Amazon Elastic Compute Cloud (Amazon EC2)
instances. The company uses Amazon Relational Database Service (Amazon RDS) for
PostgreSQL as its primary database service, and it stores presentations and other educational
content in Amazon Simple Storage Service (Amazon S3) buckets.
For data analytics, BYJU’S takes advantage of the Amazon Redshift fully managed data
warehouse to analyze app and website user data through the company’s existing business-
intelligence software tools. Using Amazon Redshift, BYJU’S can evaluate student feedback and
capitalize on those insights to provide a more personalized learning experience. “We can
discover more accurately how students are actually using the app or if they’re watching a
learning video all the way through, for example,” says Ramachandran. “Based on the results, we
can more directly map learning content to individual students’ needs or preferences.”

14
Ethical Issues Related to theBYJU’s:

Employment Practices: Work conditions in a host nation are clearly inferior to BYJU’s
home nation,should companies apply:

-Home country standards

-Host country standards

-Something in between.

Environmental regulations: BYJU is basically a learning app. But they have a different
program called genetically modified organisms and these are the ethics they follow:

• Introducing genetically modified organisms into the ecosystem could have unpredictable
results.
• Claiming the patent rights is another problem that has cropped up for the genetically
modified organisms which are created for meeting food and medicine requirements and
other public services.
• India is known to cultivate 27 varieties of Basmati, a rice variety known for its unique
flavor, fragrance and long grains. However, an American company crossed the Indian
Basmati with their semi-dwarf varieties and claimed it to be the ‘new’ variety. The
15
 company even got the patents rights for the same without any compensation or
authorization from the respective country or the farmers. This is known as biopiracy.
• Bio piracy is commercial exploitation of naturally occurring or genetically modified bio-
resources by companies or organizations without taking permissions and rights from the
concerned party and without making the compensatory payment.
• This would severely affect the biodiversity of the concerned areas and harm the
indigenous livelihoods.
• The developing and the underdeveloped parts of the world such as India, Africa, etc. have
a rich biodiversity. They have traditional knowledge of their bio-resources. In contrast to
the industrially developed nations, they have poor biodiversity and strong financial status.
Thus, laws should be made by the developing nations to prevent the exploitation of their
resources.
• The Indian government took an initiative in this aspect by setting up the GEAC (Genetic
Engineering Approval Committee) under the Environment Protection Act, 1986. This
body makes laws and rules for the creation, use, import and export and storage of
genetically modified organisms.

Recommendation:
Here are some recommendations for BYJU’S-

• BYJU’S should be more focused on their offline course packages

• BYJU’S should concentrate on their video programs because their main success are
comes from their videos.
• BYJU’S should be more interactive with their customers.
• BYJU’s need to developstabilized network for content delivery from the studio to the
portal and on to end users across the countyPost-demonetization
• BYJU’s existing PRI telephony setup was not able to support their large
call volumes. So, they should develop their technology.

16
Chapter 3:Business Communication Practices of Evaly (c):

Overview of Evaly :

E-valy is an e-commerce site which will be capable of providing every kind of goods and
products from every sector to every consumer located in Bangladesh. The world’s market place
will be only finger-tips away for any customer in possession of a smartphone/computer and an
internet connection. They will be able to purchase everything; from a safety-pin to an apartment
building from our website. Evaly have gathered the brightest minds of Bangladesh and given
them the platform to perform to their fullest extent. All the data-mining and optimization has
been done in-house and no outsourcing from any organization has taken place. Evalyutilizing
100% Bangladeshi personnel and resources and keeping the flow of cash within our borders.An
online shopping mall where hundreds, thousands of physical and online shop can offer their
price. Evaly will ensure delivery!

- You can pick the shop you trust from your past buying’s

- First ever product search engine including everything means every thing!

- Delivery time could be even 10 min and must be faster than any delivery service.

17
Evaly front model:

18
Evaly Back Model:

Strategy

Perfomance Capital Plan

Management

Monitoring
and Budgets
controlling

19
Evaly’s Strategies for Generate Income (Source of Income) :

• Evaly will allow commuters to deliver goods picking them up from the designated
station.
• These commuters will be verified members of Evaly. For each delivery, they will get a
commission.
• Evaly will establish booths near the bus and train station to make pick and drop easier
and commuters can pick goods from these stations.
• The mechanism is more like how ride-hailing operates now. Once there is a delivery
order, Evaly will send it to its Evaly Xpress platform and the nearest member commuter
will confirm and pick up the product and deliver it to the destination.
• Using the model, Evaly says it will ensure same city delivery within 3 hours and intercity
delivery within 8-24 hours depending on the distance. This should improve the customer
experience significantly.

Figure 3: Traffic rank forEvaly is calculated using both average daily visitors and pageviews

Technologies of Evaly:

Last technology detected on 15th July 2019. We know 37 technologies and 4 technologies
removed from evaly.com.bd since 1st September 2018.
Evaly has invested heavily in technology. You can easily search and find your desired product
and it is likely that your desired product is already available from one retailer or other who has a
storefront at Evaly. Evaly, a newly launched ecommerce startup says it has developed a logistics
model that can solve the problem effectively and efficiently through using these technologies:

Google Analytics:

Google Analytics offers a host of compelling features and benefits for everyone from senior
executives and advertising and marketing professionals to site owners and content developers.
20
Google Apps for Business:
Web-based email, calendar, and documents for teams. Renamed to Google Apps for Work, but
now known as G Suite From Google Cloud.

jQuery:

JQuery is a fast, concise, JavaScript Library that simplifies how you traverse HTML documents,
handle events, perform animations, and add Ajax interactions to your web pages. jQuery is
designed to change the way that you write JavaScript.

Evaly Ethics:

It is assumed that ethics is the ore element of both social and political considerations of doing
business trough internet. or e-commerce. So these are the ethics Evaly follows:
Customer privacy:Customer privacy has been the most discussed issue concerning every kind
of business transaction,especially in e-commerce when data is stored and transmitted electrically.

Honesty:EValy.com.bd does not speak to that any item alluded to in the materials on this site is
proper for utilize, or accessible, in different areas. The individuals who get to this site from
different areas are in charge of consistence with nearby laws if and to the degree neighborhood
laws are material.

Transparence:Evaly maintain transparency to maintain their business. Evaly is concerned about

their customer service.

Accountability:Evaly is accountable for their customer. Evaly.com.bd might not be subject to

any individual for any misfortune or harm, which may emerge from the utilization of any of the
data contained in any of the materials on this site.

Loyalty:Evaly is loyal with their customer. There is absolutely no chance of any information
being leaked thanks to our dedicated team who are working all the time to ensure that our
website is the most secure e-commerce platform.

Confidentiality:Evaly maintains whatever authority is needed to limit the quantity of things

accessible available to be purchased to any individual client. All requests are liable to
accessibility. On the off chance that any things are not accessible and you paid utilizing a card
you won't be charged for the scratched off things.

Respect:Evaly respect their customers. Evaly sites are accessible for non-business and
residential utilize as it were. They maintain all authority to reject or cross out their request on the
off chance that they trust you are requesting their items for business or other re-deal purposes.
They apply breaking points to some of our items to ensure stock accessibility so that whatever
number of our clients as could be expected under the circumstances can purchase their items.

21
Recommendation:
Here are some recommendations for Evaly-

• They should be more focused on their operating system.

• Evaly’s logistic model should develop.
• Evalyshould invest more on logistics and infrastructure development.
• Evalyshould be more interactive with other market stakeholders.
• They should make their B2B channel.

22
Chapter 4 :Business Communication Practices of Transfast(d):

Overview of Transfast:
Transfast provides money transfer and cross-border payments solutions for banks, financial
institutions and e-commerce companies.

Transfast's headquarters is in New York, New York. Transfast has a revenue of $35M, and 679
employees. Transfast has raised a total of $40M in funding. Transfast's main competitors are
TransferWise, Remitly and Ebury. As of June 2019, Transfast has 79.1K fans on Facebook and
912 followers on Twitter.

Transfast front model:

23
Transfast Back model:

collaboration

content creative

Trans-fast

Evaluation Anytime
anywhere

Emerging

Technologies

24
Transfast Technologies:
Transfast uses 23 technology products and services including:

Google Analytics:Google Analytics is a free website analytics service offered by Google that
gives insights into how users find and use any website. With Google Analytics, transfast can
track ROI for their online marketing

Google Tag Manager:Google Tag Manager is a free tool that allows transfast to manage and
deploy marketing tags (snippets of code or tracking pixels) on their website (or mobile app)
without having to modify the code.

Bootstrap:Bootstrap also comes with several JavaScript components in the form of jQuery
plugins. They provide additional user interface elements such as dialog boxes, tooltips, and
carousels. Each Bootstrap component consists of an HTML structure, CSS declarations, and in
some cases accompanying JavaScript code.

Transfast is actively using 59 technologies for its website.There include :

Viewport Meta: The viewport is the user's visible area of a web page. The viewport varies with
the device, and will be smaller on a mobile phone than on a computer screen. Before tablets and
mobile phones, web pages were designed only for computer screens, and it was common for web
pages to have a static design and a fixed size

IPone/Mobile compatible: They use iphone/mobil compatible as their regular tehnology.

SPF:Sender Policy Framework(SPF).The receiving server extracts the domain's SPF record, and
then checks if the source email server IP is approved to send emails for that domain. Receiving
servers verify SPF by checking a specific TXT DNS entry in your domain, which includes a list
of approved IP addresses. This is one of the key aspects of SPF.

Transfast’s Strategies for Generate Income (Source of Income):

Transfast sets its money transfer rate once a day. The rate offered to you when you begin
transaction is locked in until transfer is complete. Exchange Rates offered by Transfast are
comparable to other remittance service providers.

Fees charged by Transfast for money transfer services range from absolutely nothing (FREE) to
7.99 USD. Fee is charged based on option you choose like country you are sending to, how you
want recipient to receive money, if you are using bank account or credit card, speed you are
expecting etc.

25
Transfast has a revenue of $35M, and 679 employees. Transfast has raised a total of $40M in
funding.

Money transfer volume

26
Transfast Ethics:
Fast and easy: Transfast is fast and easy. Anyone can choose between various pay-out methods
such as bank deposit, cashpickup, cash home delivery, deposit to a cash card, bill payment when
available. Forcash pickup you can send money to a network of over 200,000 agent locations in
the world, thanks to Transfast partnerships with many banks and retail locations.

Available to you at any time any day: To avail transfast facility, please go to
webpage https://www.transfast.com/ send-money or Trans-Fast Mobile app and sign-up for free,
to create your Login ID and Password. After account creation, you will be prompted to complete
your profile by providing essential KYC information.
Once the initial registration is completed, you can send money anywhere in India 24x7, 365

Awesome customer service:There are 3 total ways to get in touch with them.The next best way
to talk to their customer support team. According to other Transfast customers,is by telling get
human about your issue above and telling us find somebody to help you. Besides calling, the
next favorite option for customers looking for help via online help for customer service .If you
think this information is inaccurate or know of other ways to contact Trans-Fast.

Offer Unique and customized services:Trans-fast have a unique customer service. There are
3 total ways to get in touch with them. The next best way to talk to their customer support team.

Recommendation:
Here are some recommendations forTransfast-

• Transfast should increase their budget.

• Transfast should maintain their technologies.
• Transfast publicity is not so satisfying. They should increase their publicity by
advertisement.
• Their high commission is a burden for them. So they should maintain this.

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 Compare and contrast:

Company Models Financial analysis Ethics Technologies

Name
• As a startup Daraz 1.Products are 1.Web 2.0,
Bangladesh is getting same as 2.Blog,
100% fund from its promised 3.External CSS,
parent company. But 2.Punctuality 4.jQuery
the revenue from 3.Responsible 5.JavaScript
Daraz Bangladesh for CS 6.Weak ETag,
regular sales 4.Virtue Ethics 7.Embedded CSS ,
increasing daily and 5.Communitaria 8.HTML5.
they are expecting to n Ethics.
meet the breakeven
with in 2019.
1.Employment 1.Amazon Web
• BYJU’s has exhibited Practices Services (AWS)
substantial growth as 2.Environmenta 2.Amazon Elastic
far as revenue is l regulations Compute
concerned. The 3.Honesty Cloud (Amazon EC2)
company started with 3.Amazon
a meager amount of Redshift fully
INR 2 lakhs and it managed data
has reached 120 4.Amazon Simple
crores today. Storage
Service (Amazon S3)
• Evaly will allow 1.Customer 1.Google Analytics
commuters to privacy 2.jQuery
deliver goods 2.Honest 3.Google Apps for
picking them up 3.Transparence Business
4.Accountabilit
from the designated
y
station. 5.Loyalty
• These commuters 6.Confidentialit
will be verified y
members of Evaly. 7.Respect
For each delivery,
they will get a
commission.

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Conclusion:

Business communications is an important piece of being success in today’s business world. We

can’t think of a profession that does require using some sort of up to date communication
technology to increase their proficiency. The fact is that effective communicationis one of the
corner stone’s for establishing and maintaining as successful business. In business, the
importance of understanding the task, conditions, and standards cannot be measured in words.
Therefore, we conclude that communication technology trends are a dominated factor that must
be studied and understood by small, private, and corporate businesses to succeed in today’s
tough market.And these four companies have great technologies and Ethics for their
development of business.Communication may break down as a result of many communication
barriers that may be attributed to the business to business. Therefore, effective communication
requires familiarity with the barriers. Choosing the right channel for communication is also
important, because choosing the wrong medium undermines the message. When communication
occurs in the cross-cultural context, extra caution is needed, given that different cultures have
different norms regarding nonverbal communication, and different words will be interpreted
differently across cultures. By being sensitive to the errors outlined in this chapter and adopting
active listening skills, you may increase your communication effectiveness.

Business communication is vital for success in all business. Success in this context means, being
able to accomplish a particular task or to achieve a specific objective. Good business
communications in relationships either with fellow staffs or customers is needed in order to
prosper. Business success can be measured in terms of the practicability of business relationships
which is directly proportional to the quality of communication (Harvard Business School Press,
2003:122). In this paper We will look at the ways of achieving successful communication, the
difference between slogans and media sound bites and how slogans are used to draw audience
attention.Daraz, BYJU’S, Evaly, Transfast maintain good business communications in
relationship with their customers and Employees and staffs.

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References:

i. Core Book Name:

➢ Essentials of Business Communication, 9th edition

ii. Supporting Book Names:

a. Excellence in Business Communication by Jhon V.Thill.

b. Business Communication Today (Hardcover).

iii.Websites:

➢ https://www.quora.com/How-does-Byjus-make-revenue
➢ https://www.coursehero.com/file/p4l4phl/11-The-revenue-model-of-
the-organization-Depending-on-the-business-model/
➢ https://byjus.com/free-ias-prep/ethics/
➢ https://futurestartup.com/2019/01/07/this-is-how-evaly-plans-to-
disrupt-ecommerce-logistics-in-bangladesh/
➢ https://blog.daraz.com.bd/2017/09/13/daraz-bd-revolutionizes-
online-shopping-habits/
➢ https://www.complaintsboard.com/transfast-b121023
➢ https://futurestartup.com/2019/01/07/this-is-how-evaly-plans-to-
disrupt-ecommerce-logistics-in-bangladesh/
➢ http://dspace.bracu.ac.bd/xmlui/handle/10361/6561

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