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PR and Journalist Leads Website Goes Global with Customized Service

Journalists now choose which countries to target when searching for sources; while sources
customize their service to only receive leads from media targeting a relevant country, and on
relevant topics, in a recent service expansion to free PR leads website SourceBottle.

Melbourne, Australia, January 25, 2011 --( Journalists in the U.S., the U.K., Canada, Australia
and NZ can now seek out local sources from a country of choice, while potential sources escape irrelevant
media leads, thanks to the latest innovation from free PR leads website SourceBottle.

The online service, which has been running in Australia for 18 months, has not only expanded globally,
but has further customized the user experience, enabling both journalists and sources to narrow the scope
of their search.

Founder Director Rebecca Derrington said SourceBottle had always concentrated on the needs of
journalists searching for local sources, so this feature had to be incorporated into the global model.

“So now, anyone registered with the service can select which countries they want to receive media leads
from, so we tailor the experience to safeguard against subscribers being bombarded with irrelevant call
outs,” Ms Derrington said.

“Typically, call outs for sources are emailed to subscribers and displayed on the SourceBottle site before
being circulated via social media sites like Twitter - a highly effective crowdsourcing model that
continues to yield impressive results for journalists.

“But SourceBottle also caters for journalists who don't want their call out shared via social media or who
wish to remain anonymous or avoid having their publication or media outlet named.”

Since its launch 18 months ago, SourceBottle has broadcast nearly 4,000 calls outs for sources from
journalists and writers on behalf of a broad range of media, including all of Australia's major television
networks and broadsheets; Cosmopolitan; CLEO; Madison; Grazia; Rolling Stone; The New York Times;
Readers Digest; Desktop and Nett Magazine.

Ms Derrington said she was thrilled with the uptake of the service and the quality of the leads posted.

“Journalists have told me they're amazed at the caliber of the sources they've accessed through the site.

“And they love that their personal details, including their email address, isn't displayed on the site or
made available to people responding to the call outs,” she said.


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Contact Information:
Rebecca Derrington
+613 98857867

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