SHEPHERDVILLE COLLEGE

Talojongon, Tigaon, Camarines Sur

Senior High Department
First Semester
AY 2020 – 2021

ORAL COMMUNICATION
MODULE 6
A. Introduction
Communication models are systematic representations of the process which helps in
understanding how communication works can be done.

B. (Competency 2) Topic: Source-Message-Channel-Receiver (SMCR) Model of Communication

 Objectives

At the end of this lesson, the students will be able to:

1. Learn about the different models proposed to explain the communication process; and
2. Break down a sample interaction using a communication model.

 Definition of Terms

1. One-way interaction – refers to a linear communication process that focuses on the speaker. It is
most applicable for public speaking.
2. Persuasion – pertains to the process of convincing or persuading.
3. Encoding – process of sending the message into words.
4. Decoding – process of analyzing, understanding, or perceiving the message.
5. Feedback – pertains to the reaction or response of the listener.

 Context

 Various models have been proposed to understand the process of communication. One of the famous
communication models is Berlo’s Source-Message-Channel-Receiver Model.

Source-Message-Channel-Receiver (SMCR) Model

- This model is proposed by David Berlo (1960). It suggests five elements in the communication
process namely, the sender or the source of the message; the message, which is the idea sent by
the sender; the channel, which is the medium through which idea is sent; the receiver, who gets
the message; and the feedback, or the response of the receiver.
- The figure shows how the elements interact with each other. If one of these is not properly
functioning, it can affect the whole process and can eventually lead to a failure of communication.

SAQ # 1: What are the communication elements present in the SMCR Model? (5%)
SAQ # 3: Can you give one situation applying the SMCR Model? Briefly describe the process of
SAQ # 2: How does information flow in the SMCR Model? (15%)
communication happening in your given situation. (15%)
 Enrichment and ICT Integration: For further understanding of the lesson, read the article uploaded by
Shraddha Bajracharya titled “Aristotle’s Model of Communication” in Businesstopia on January 6, 2018
by clicking this link https://www.businesstopia.net/communication/aristotles-model-communication and
“Schramm’s Model of Communication” by clicking also this link
https://www.businesstopia.net/communication/schramms-model-communication

D. Summary

- Communication models are used by business companies and other firms to foster their
communication, explore their options and to evaluate their own situations. It is also used to
understand how the receivers will interpret the message.

E. References

- Fernandez et.al., Oral Communication for Senior High School, C & E Publishing Inc. 2016, page 13.
- https://www.businesstopia.net/communication/aristotles-model-communication uploaded by Shraddha
Bajracharya titled “Aristotle’s Model of Communication” in Businesstopia on January 6, 2018
- https://www.businesstopia.net/communication/schramms-model-communication “Schramm’s Model
of Communication”

F. Evaluation
Task: Answer Checkpoint 1 on page 16 of your reference book. (10%)

Prepared by:

MENARD JONAS B. MESOGA, LPT

Subject Teacher, Oral Communication