Introductory and welcome note 09th July 2020

Advertising and Brand Management | Summers 2020

By: Dr. Faheem Bukhari | Assistant Professor of Marketing at IQRA University Main campus, Karachi
Dear students,
Welcome to the course Advertising and Brand Management summers 2020 and I am your instructor
this semester. I am sure you will have a great learning experience and will enjoy the content at the
fullest. At the same time, I am also looking forward to hearing from your experiences which will also
enhance my knowledge and learning. Now let’s talk about this course, this is an MBA marketing
elective course and designed to give both theoretical and practical exposure. This course is a
combination of the core concepts of advertising along with brand management. The learning would
enable you to understand the theoretical and practical aspects of both the courses, enabling you to
apply to your workplace. To enhance the learning curve, you are advised to think critically and apply
your knowledge and skills to further improve your marketing acumen. This semester is based on the
following:
a. Every lecture will be pre-audio recorded and will be uploaded on VLE in the concern course
bucket.
b. You are required to go through the audio lecture before coming to the class to have a prior
understanding of the subject area.
c. On your scheduled class via ZOOM, you can ask any question regarding the clarity of concepts.
d. If needed be, the instructor may revisit the entire concept so that students can learn and grasp
the uncleared areas. Your on-line classes are schedule on Monday and Wednesday 18:30 pm-
21:30 pm.
e. There will be a group on telegram and my class CR Mr. Waseel will contact you in this regard. All
the group correspondence will take place through telegram only. The group will be aborted
once the final results are announced.
f. During your ZOOM meeting session, I will firstly go through the lecture or concept clarification
and then I will take the questions, this will help me to cover the content in a stipulated time.
g. I believe in commanding respect so I am looking forward to a professional yet the friendly
environment during this semester.
h. I am highly approachable and you can contact me via telegram group or email me at
faheembukhari@iqra.edu.pk and will respond to your query within 12 hours.
i. You will find a detailed course outline in excel format along with the assessment deadlines and
other details.
j. There will be 2 quizzes, one mega-project, and a final exam.
k. Please follow the deadlines religiously especially the quizzes and final project. There will be no
2nd chance with regard to quizzes and extension of final project submission.
l. Quizzes are individual and final project is group based wherein between 5 – 10 members will
participate.
In the end, let’s together make this semester a success, it’s a team work and I am sure you will
definitely learn from upcoming weeks. I am really looking forward to have a conversation with you
all. Please don’t panic and together we will make this semester a success.
Regards,
Dr. Faheem Bukhari | Assistant professor of Marketing
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