ASHISH KUMAR TIWARY

Mobile: +916260502326
Email : ashish_tiwary@rediffmail.com, DOB: 5TH February, 1982

CAREER SYNOPSIS
Currently working as Self-employed managing family business & Own Retail Venture. I have around 11Yrs.
of consistent career within Sales and Business development function in FMCD Industry. Always accepted
change and challenges as it comes through self and creative disruption. I have been to different market to
fine tune with existing operation and established an ecosystem to grow and get recognized. I have grown
from execution to strategy and closely witnessed how business develops from scratch keeping start and end
in mind. I accept and engage as to serve depending upon prevailing situation. I learn from my mistake and
failure and ready to learn, unlearn and relearn to get going. Understanding in prioritizing task, conviction to
perform and deliver in structured and unstructured environment. Keeping mindset to look for an opportunity
even in adversity. Take onus, act as a solution seeker, think win-win.

ORGANISATION SERVED
|Exide Industries Ltd-1Yr |Sony India Pvt. Ltd-9Yrs |LG India Pvt. Ltd-4Months |Solvy Tech Pvt Ltd,
Zopper-7Months |

FUNCTIONAL ROLE
|AOP | SOP | Topline & Bottom-line |ATL&BTL | Business, Market &Industry Review |AR | KRA&
Productivity| CRM |

DOMAIN OF EXPERIENCE & INDUSTRY

|Sales & Business Development | Distribution Mapping & Set up|B2C &B2B Model| Retailing |FMCD|

COMPETENCIES
|Leadership| Execution| Decision making | Negotiation| Collaboration |Communication skill |
Commercial Acumen |

SKLLS & LANGUAGES

|Executioner |Ability to connect the dot |Behavior and non-behavior skill |Attitude to accept and Engage | English| Hindi |

MARKET EXPOSURE
|| Rest of Maharashtra|| Bihar || Jharkhand || Chhattisgarh ||Odisha ||UP||Kolkata||

KEY ROLES AND RESPONSIBILITIES THROUGHPUT CAREER

Financial  & Non-financial
•    Sales strategy: Design & execute sales strategies defined for each sub-category, channel and defined area depending upon market potential to
ensure month-on-month achievement of sales target (value and volume).
•   New product launches: Ensure revenue from sales of new products as per AOP target
•   Distributor expansion: Drive incremental revenue from distribution expansion
Customer Orientation 
•    Distributor calls: Conduct calls as per the agreed plan with each distributor. Review call cycle, reporting (weekly) on calls made and action
•    Distributor management: Build and maintain distributor relationships to grow regional sales
•    Merchandising: Provide merchandising assistance (i.e., through point of sale material, brochures, etc.) and advice to distributors in order to
maintain and maximize sales
•    Distributor investments: Ensure distributors have appropriate investments to cater to market needs (stock levels, credit, salesmen, etc.) 
•    Complaints management: Resolve product issues (such as recurring faults) at distributor level, arranging credits, replacement stock as
required and providing feedback to Brand/product Managers for recurring issues; Ensure timely settlement of distributor issues like pending
schemes/ discounts/ reversal of debit note, etc.  
•    Product intelligence: Provide support to develop products as per region's demands and customized demand creation activity
•    Exception approvals: Authorize and allocate transit damage rebates and credits effectively and within Company guidelines in order to
maintain a positive relationship with distributors and maximize profitability. Report any exceptions to the Regional Manager
•    Market metrics: Track distributor order fulfillment of demand generated from Retailers by the field force
•    Competitor bench marking: Benchmark market/ competitor best practices through ASMs & derive actionable recommendations from the
same
•    Distributor appointment: Scouting and appointing new distributors as per defined norms
•    Distributor on boarding: Ensuring distributor gets all relevant post appointment support
People Orientation   
•    Market expansion: Motivate & lead ASMs & SOs to establish coverage, distribution and display objectives to meet Sales targets
•    Targets: Cascade targets for team & provide necessary support such as coaching, feedback, training & development to meet targets
•    Collections: Track & minimize average outstanding at end of each month as a% of month's sales
•    Balanced billing: Improve sales billing phasing to reduce month end skew
•    Channel partner engagement: Drive distributor/ retailer engagement and scale up efforts to increase number of participating distributors/
retailers
•    Market working plan adherence: Ensure adherence to market working plan for self & team. Report regularly to Authority matrix
•    Distributor quality tracking: Review quality of distribution by tracking the range of articles billed out of the identified focus articles and
target fulfillment
•    Process sanctity: Ensure adherence to key sales processes
•    Distributor-retailer mapping: Prepare territory-wise distributor to retailer mapping records and ensuring adherence

WORK EXPERIENCE FROM LAST TO FIRST

Self-Employed from Feb 18-Managing family business & Own Retail Venture

Zonal Business Manager, Solvy Tech Solution Pvt. Ltd, Zopper (July 2017 to Jan18)
Accomplishments
Used face value to develop operational foot print for Assure (Extended Warranty) across India for FMCD Industry as fast mover
Ensure to justify cost of operation as key direction and optimized resources with quality hiring, planned expansion and execution

(Dec16-June17)-Self-Employed
Senior Business Executive, LG India Pvt. Ltd, Chhattisgarh, (Aug 2016 –Dec 16, Raipur)
KRA
Efficient monitoring of sell-in and sell-through to ensure transparent channel margin, avoid channel dispute and seamless operation
Senior Business Executive
Sony India Pvt. Ltd, (July 07 -Apr 13, Pune) (May 13- June 14, Patna) (June 14-July 15, Ranchi) (July 15-Jul 16, Raipur)

Accomplishments
Open to accept change within 9yrs, always met productivity and improved to exceed KRA with 6-7 rating under different condition
Experienced diverse SID culture during tenure and managed SID focused market worth INR 1000mn ,100 people and 500 retailers
Elevated all assigned resources to the next level with understanding in mapping, deployment, productivity, feedback and compliances
Created distribution footprint covering ROM and ensured hygiene in operation contributed -25% DISTI CONTRI FY 2007-08
Coverage and leverage dependable network with basic in place led to unstructured growth -200% value wise over LY Vs FY 2008-09
Captured 50% untapped market with right & rotating SKU mix led to category growth HAV-200%, DI -50%, VAIO-50% FY 2009-10
100%process implementation to witness growth across channel DISTI-50%, MBO-50%, EXCLUSIVE-20%, LFR-25% in 2010-11
Managed to maintain strong perceived value of Exclusive through quality checks & intact ROCE in FY 2011-12 and FY 2012-13
People and channel correction with improving channel trust, witnessed-300% organic growth value and volume in FY 2013-14
Revived declining CYBERSHOT and HANDYCAM with demand generation activity and received DI category award in FY 2013-14
Created retail footprint in addition with Exclusive improved cash inflow and rotation witnessed- 35% BRAVIA share in FY2014-15
Channel correction, defined SOP and resources retention and rotation ensured achieving 50% growth in BRAVIA’s ASP in FY 15-16

Business Executive, Exide Industries Ltd, (July 2006 - July 2007, Pune,) ROM (Rest of Maharashtra)
Accomplishments
Phenomenal conversion, 80% of outside Industry prospects count (50) to improve WOD with 50% sales revenue growth over LY
Approached 10 existing auto ancillary MBO and make them direct franchisee to reduce dependence on distribution channel –Amazel

TRAINING /WORKSHOP ATTENDED & APPLIED

UPBRINGING AND FINE TUNING CHANNEL PARTNERS /STAKE HOLDERS ENGAGED IN OPERATION
LEADERSHIP PROGRAM – YOUNG MANAGERS
MANAGING TOUGH/CHANGING BUSINESS CONDITION (UNDERSTANDING VUCA AND VUCA PRIME)
DREAM-DARE-DELIVER BUIDING SELF CONFIDENCE
SEVEN HABITS OF HIGHLY EFFECTIVE PEOPLE
KEEPING ENTREPRENEURSHIP MINDSET

EDUCATION& CREDENTIAL

(2004-06) Masters in Marketing Management-61%, from Suryadatta Institute of Management, Pune, Affiliated to Pune University
(2000-03) Bachelor of Computer Application-69% from, Zakir Hussain Institute, Patna, Affiliated to MCRPV, Bhopal

PERSONAL INFORMATION

LOCATION PREFERENCE: PAN INDIA & OVERSEAS

CURRENT LOCATION: RAIPUR
LAST CTC-15LAKH PER ANNUM FIXED AND ADDITIONAL PERFORMANCE LINKED VARIABLE
 ECTC-OPEN TO DISCUSS
NOTICE PERIOD: ON IMMEDIATE BASIS

NOTE- MY PROFILE IS MACRO REFLECTION OF MY CAREER JOURNEY ,PLEASE CONNECT ME AS TO

HAVE COMPLETE PERSPECTIVE .