AREA OCCUPIED

SHANKARAMATAM ROAD 24
DWARAKANAGAR 42
SETAMPETA 54
GURUDWARA 20
 product range
pepsi 140
7up 140
mirinda 140
slice 140
mountain dew 60
aquafinq 98
mirinda lemon 70
lehar soda 100
nimbooz 40

PERCENTAGE OF RETAILER SELL BOTH PEP

Only pepsi products 93
pepsi and coca-cola products 47
 percentage of signage i
area signage
SHANKARAMATAM ROAD 58
DWARAKANAGAR 16
SETAMPETA 27
GURUDWARA 25

percentag
signage name occupied area
rop 15.1
board 17.1
no signage 58

brand of rop
brand of rop number
pepsi 16
7up 5
mirinda 0
slice 0
mountain dew 0
aquafinq 0
mirinda lemon 0
lehar soda 0
nimbooz 0

brand of board
name of board number
pepsi 11
7up 10
mirinda 0
slice 2
mountain dew 0
aquafinq 0
mirinda lemon 0
lehar soda 0
nimbooz 0
 age of rop
age of rop years
less than one yr 1
1 yr 7
2yr 9
3yr 2
4 yr 0
more than 4yr 2

age of board
age of board years
less than one yr 0
1 yr 7
2yr 5
3yr 6
4 yr 0
more than 4yr 6

percentage of members ask signa

 ask signage 32
didn't ask signage 11

percentage of people didn't get signane

ask signane number
provide 55
did n't provide 20

type of board percentage

type of board number
non lit 16
front lit 5
back lit 3
lolly lit 0
 after fixing signane growth of sales
types numbers
increasing 32
not increasing 11

daily sales in pepsi products

cases of pepsi products number
one case 83
two cases 37
three cases 10
four cases 2
more thann four cases 10
 after fixing signane growth of sales

cases numbers
one case 23
two case 5
three cases 0
four cases 0
more than four cases 2
no change 6

ND PEPSI PRODUCTS IN PEPSI RETAILER SHOP

SALES IN PRODUCTS NUMBERS

PEPSI 93
COKE 47
pepsi products range occupied

14% 17%

30%
39%
 pepsi products occupied pepsi products
160
140
120
100
80
60
40
20
0
pepsi 7up mirinda slice mountain dew aqu

AILER SELL BOTH PEPSI AND COCA-COLA PRODUCTS

PERCENTAGE OF RETAILER SELL BOTH PEPSI AND

 PERCENTAGE OF RETAILER SELL BOTH PEPSI AND

34%

Only

66

ercentage of signage in four area

percentage of signage in four a
20%

46%

21%

13%

percentage of rop and board

 occupied area
rop board 17%
no signage

19%

64%

d of rop brand of rop

pepsi 7up mirinda slice mountain dew
24%
aquafinq mirinda lemon lehar soda nimbooz

76%

of board

brand of board
Column C

nimbooz0
lehar soda0
mirinda lemon0
aquafinq0
mountain dew0
slice 2
mirinda0
7up
pepsi
 mirinda lemon0
aquafinq0
mountain dew0
slice 2
mirinda0
7up
pepsi

0 2 4 6

age of rop years

2 years
more than 4yr

4 yr 0

3yr 2

2yr 9

1 yr 7

less than one yr 1

0 1 2 3 4 5

f board

age of board
Column C
more than 4yr

4 yr0

3yr

2yr

1 yr

less than one yr0

0 1 2 3 4

of members ask signage of pepsi products

 percentage of members ask signage of
26%
ask signage didn't ask signage

74%

ple didn't get signane

did n't provide 27%

rd percentage
type of board percentag
back lit 13%

front lit 21%

 type of board percentag
back lit 13%

front lit 21%

no

ane growth of sales

after fixing signane growthof

35
30
25
20
15
10
5
0
increasing not incre

pepsi products
daily sales in pepsi produ

90
80
70
60
50
40
30
20
10
0
one case two cases three cases four
25
20
15
10
5
0
numbers

PERCENTAGE OF COKE AND PEPSI PRODUCTS

34%
34%

6
 SURVEY ON

psi products range occupied area

14% 17%

SHANKARAMATAM ROAD
DWARAKANAGAR
SETAMPETA
GURUDWARA

30%
39%
si products occupied pepsi products

Column C

7up mirinda slice mountain dew aquafinq mirinda lemon lehar soda nimbooz

OCA-COLA PRODUCTS

E OF RETAILER SELL BOTH PEPSI AND COCA-COLA PRODUCTS

E OF RETAILER SELL BOTH PEPSI AND COCA-COLA PRODUCTS

34%

Only pepsi products pepsi and coca-cola

products

66%

rea
percentage of signage in four area
20%

SHANKARAMATAM
46% ROAD
DWARAKANAGAR
SETAMPETA
21% GURUDWARA

13%

and board
 occupied area
rop board 17%
no signage

19%

64%

brand of rop
7up mirinda slice mountain dew
24%
nq mirinda lemon lehar soda nimbooz

76%

brand of board
Column C

z0
a0
n0
q0
w0
e 2
a0
p 10
si 11
n0
q0
w0
e 2
a0
p 10
si 11

0 2 4 6 8 10 12

age of rop years

2 years
n 4yr

4 yr 0

3yr 2

2yr 9

1 yr 7

ne yr 1

0 1 2 3 4 5 6 7 8 9

age of board
Column C 6
4yr

4 yr0

3yr 6

2yr 5

1 yr 7

e yr0

0 1 2 3 4 5 6 7

epsi products
percentage of members ask signage of pepsi products
26%
ask signage didn't ask signage

74%

did n't provide 27%

provide 73%

type of board percentage

back lit 13%

front lit 21%

 type of board percentage
back lit 13%

front lit 21%

non lit 67%

after fixing signane growthof sales

numbers

increasing not increasing

daily sales in pepsi products

one case two cases three cases four cases more thann four cases
 one case
two case
three cases
four cases
more than four cases
no change

numbers

AGE OF COKE AND PEPSI PRODUCTS IN PEPSI RETAILER SHOP

34%

PEPSI
COKE
34%

PEPSI
COKE

66%
 SURVEY ON MARKET ADUIT WITH RESPECT TO SIGNA

AMATAM ROAD
ANAGAR
TA
ARA
 Column C

n lehar soda nimbooz

PRODUCTS
PRODUCTS

psi and coca-cola

ducts

RAMATAM

KANAGAR
ETA
WARA
11
 11

12

8 9

6 7
cts
 numbers

four cases
case
case
e cases
cases
e than four cases
hange

RETAILER SHOP

PEPSI
COKE
PEPSI
COKE
ECT TO SIGNAGE
sno name of outlet name of the owner
1 k.sathya narayana pan shop k.sathya naryana
2 anand pan shop adinarayana
3 skml fancy shop santhi
4 thavakal pan shop abdul mazzad
5 SKML kirana shop venkataramana
6 sri sathya sai kirana store J.kameshswara rao
7 xxx pan shop SK.ali
8 neelema depertment store J.harinadth
9 S.K. pan shop sk.valli
10 sri venkateswara pan shop p.jagadeshwararao
11 sri sai balaji sweet center s.srinivasa rao
12 bread world g.s.davanand
13 maha rani parlour ganapaiya
14 bapi raju kirana shop bapi raju
15 bangalore ayangar bakery satish
16 pavitra tiffen center t.sytha
17 pgr skml p.ashok kumar
18 gowri sankar shankar
19 venkataswara gneral store kumar
20 devi pan shop sytham
21 hanuman general store y.govind
22 sythanarayana kirana shop a.appla raju
23 k.a.a.m bakery abdul mazzad
24 BBS pan shop babji
25 venkata mahalakshimi bakery ramana
26 kota durga kirana shop p.venkata ramana
27 anu pan shop p.naidu
28 manikanta pan shop venkataramana.j