tech update

CSMAS-
India 2008

C
a recap of the prestigious
China Sewing Machinery And
Accessories Show—India 2008 held
in Bangalore.

Text By Manu Srikumar

hina Sewing Machinery And Accessories Show—India 2008 (CSMAS)

was jointly organised by the China Sewing Machinery Association (CSMA) and The Clothing
Manufacturers Association of India (CMAI). It was held at the Bangalore International Exhibition
Centre (BIEC) in Bangalore from Jan 10-12. It had the sewing machine manufacturing companies
from China displaying their products to the Indian apparel manufacturers and dealers. “This
fair will help showcase the Chinese sewing machines with high performance price ratio to the

30 APPAREL february 2008

Indian industry. This show will provide a platform for
enterprises and will lead to the development of the garment
manufacturing industry in India,” says He Ye, Vice
Chairman, CSMA.
Bangalore was host to more than 100 Chinese sewing
machine companies that exhibited their machines to 3000
visitors from all over India and South Asia. The visitors
included apparel manufacturers, dealers, technology
specialists and students. The biggest names from the Chinese
sewing machine industry such as Feiyue, Typical, SGSB, Zoje,
Jack, Maqi, Hikari, FDM, Precious and others were part
of the fair. CAD/CAM, laser, button attaching machinery,
embroidery software, finishing equipment, inspection, fusing
equipment, quilting equipment, patternmaking system,
garment accessories, motors and spare-part dealers were the
other highlights of the fair.

TAPPING THE INDIAN MARKET

The lighting of the lamp was done by dignitaries from CMAI
and CSMA. CSMAS was formally inaugurated by Rahul
Mehta, President, CMAI and Tian Minyu, Chairman, CSMA.
He Ye, Vice Chairman, CSMA emphasised on the importance
of a collaboration between the Chinese and Indian firms
to bring better productivity and efficiency to the garment
manufacturing industry.

On behalf of the Indian industry, Premal Udani and

Dinesh Hinduja spoke about the importance of CSMAS
and how the Indian manufacturers could profit from this
initiative. The Chinese sewing industry with their strong
technical innovation and high performance price ratio is the
answer to better efficiency especially at this time of crisis in
India. Some of the companies are already present in India
and now accepted due to their affordable pricing, quality and
technology. The Chinese companies are worthy of praise and
their enthusiastic participation at CSMAS shows how serious
these companies are to tap the Indian market and increase
their market share.
CSMAS witnessed non-stop activity through all the
three days as every stall brimmed with activity. It is worth a
mention how company stakeholders, technicians from China
and their respective Indian dealers worked in tandem at the
fair to better business and showcase their products.

MAJOR EXHIBITORS
Some of the participating brands at the fair were:

APPAREL FEBRuary 2008 31

 Feiyue and Typical occupied the stalls at
the entrance of CSMAS—India 2008. Feiyue
was founded in 1986 and has a whole range
of sewing equipment with a complete system
of product development. It has more than 300
products and a prominent presence in India
with offices in all major cities. Feiyue also has
servicing and training facilities. Its machines are
self-designed and make very less noise. Feiyue
had displayed their saree machine, 1500 of
which have already been sold.
Typical, founded in 1982 produces more
than 60 varieties of products such as flat bed
machine, cylinder bed machine, post bed
machine, double needle machine, auto-trimming
machine, special function machine etc. Through
cooperation with famous sewing machine
manufacturers abroad, absorbing advanced
technology and management, and adopting

advanced equipments, the annual output has

reached 150 thousand sets and is the largest of
its kind in China. Their products have a great
reputation both in China and abroad because of
high quality, competitive price and satisfied after-
sale service.
FDM displayed the Auto Thread Trimming
Lockstitch Machine and their Computer
Controlled High Speed Button Attaching
Sewing Machine Series (FD 1952). The FD
1952 is suitable for any button attaching work
and comes with a servo motor with low noise

32 APPAREL february 2008

and low vibration. There is an operating panel for
setting the speed, size and stitch types. It is suitable
for multi-hole and can be set according to user
requirements. FDM’s machines help to save labour
cost, electricity, thread and improve operating
efficiency. FDM is on the road to capturing the
Indian market and is making fast progress.
Jack sewing machine is all about being eco
friendly. The machines are both economical and
environment friendly. The special design of the Jack
sewing machines with the 3-needle system make a
one time finish that helps save cost and there is no
necessity to oil them. This makes them environment-
friendly. Jack Sewing machines were established in
1995 and hope to increase market share in India.
Durkopp Adler was displayed at CSMAS as
part of the Shanghai-based SGSB Group. Durkopp
displayed their highly automated and technically
superior machines. Durkopp is a specialist in
buttonhole technology, pocket welting and sleeve
setting technology.
Hikari has a high-class R&D, training,
information and testing center and also boasts of
cutting-edge production techniques. Hikari was
introduced to the Chinese market in 2002 and
quickly penetrated the market. Hikari industrial
sewing machines feature high-quality and high-
precision components and have adopted globally-
advanced production lines to ensure the progress
of production techniques.

Tian Minyu, Chairman, CSMA has led CSMA to grow from a traditional

Q&A
organisation to one with a global stature. CSMA is now considered one of
the most powerful organisations in the sewing machinery sector considering
that China produces more than 70 per cent of the total sewing machines
globally. Minyu is assisted in the process by He Ye, Vice Chairman, CSMA and
spokesperson of the association. Apparel gets an exclusive interview with He Ye.

This is the first time that CSMAS has been
organised outside China. What is the
purpose of conducting this fair in India?
The Chinese sewing machine industry holds 70 per cent share
in the global industry and this is an effort to showcase the
machines to international markets. This show will help build
powerful brand names and garner and expand market share
for Chinese manufacturers. And since CMAI is collaborating
for the event, it is a great platform for us.
What are the key differences between
CISMA held in Shanghai and CSMAS?
CISMA is held on a much larger platform. CISMA is an
international exhibition in terms of both the exhibitors and
buyers. At CSMAS, we are only showcasing Chinese sewing
machine manufacturers. Events such as this make it easy for
visitors as they save on time and money. We cannot expect
everyone to travel to Shanghai. An event like this makes it
very convenient and stakeholders have an understanding of
new technology and products. Specifically, for people looking
to start new ventures, CSMAS will help them interact directly
with the manufacturers. We are also looking to strengthen
our overseas exhibition and business promotion activities. We
want to cooperate with foreign media and with the rapidly
developing regions such as South Asia, Central Europe and
South America.
What are the key advantages that Chinese
machinery has over others?
The Chinese machinery comes with quality at the price that
is suitable for everybody. The best companies from China are
present at CSMAS and most of them have their own research
and development centres. Hence, all our products come with
a high performance price ratio.
How will the Indian apparel industry
benefit from CSMAS?
Our idea is to support the Indian garment industry with our
technology that comes at an effective cost. I would also like to
thank CMAI for their support.

APPAREL FEBRuary 2008 33

 Participants Speak

“ “
I am overwhelmed at the
response to the fair. We have
already struck a few deals.—
Yang Yuanzeng, Feiyue

“ “
We are optimistic about
the future of the
industry.—Michael Chen
Shan, Typical

“ We are working in tandem

“
with our dealers at the fair
and have got tremendous
support from them.—Judy
Wang, Golden Laser

“ Being the only exhibitor

of high end automated
machines, it has helped
us being here.—Karin
Brinkmann, Durkopp Adler
“

Visitors Speak

“ The Chinese sewing

machinery with better
“
quality at cheaper prices
will help the Indian apparel
industry.—Dinesh J Hinduja,
“
Every year, we see improved
“
technology from China at an
effective cost. CSMAS is a must-visit
for all apparel manufacturers.—
Premal Udani
Gokaldas Exports

34 APPAREL february 2008