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  • Algopirin

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    BrandTailors
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    The “cold and flu killer” formula from LaborMed Pharma was visually developed by BrandTailors and evolved into a package design meant to strongly differentiate the brand from its competitors within the same category.

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    The “cold and flu killer” formula from LaborMed Pharma was visually developed by BrandTailors and evolved into a package design meant to strongly differentiate the brand from its competitors within the same category.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Als PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    447 Ansichten1 Seite

    Algopirin

    Hochgeladen von

    BrandTailors
    The “cold and flu killer” formula from LaborMed Pharma was visually developed by BrandTailors and evolved into a package design meant to strongly differentiate the brand from its competitors within the same category.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Als PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    von 1

    Case Study

    Algopirin / Cold & flue killer

    Package design Visual identity

    See more photos on Flickr

    LaborMed Pharma, one of the largest RX (medicines sold with a prescription) Romanian producers, saw the
    opportunity of extending the portfolio also on OTC market and decided to launch a new “cold & flu” formula,
    since retail audit data proved an incredible volume growth of this category.

    BrandTailors was trusted to develop a visual identity for Algopirin and also the package design in a highly
    standing out and differentiating design solution.

    Contribution
    Brand strategy - Beatrice Daniş
    Graphic concept and development - Adrian Stănculeţ
    Project management - Roxana Iancu
    Image retouching and printing pre-production - Mircea Brătianu

    Project implementation started in June 2004.

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