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  • Ulker

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    BrandTailors
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    Romanian biscuit market leader decided to consolidate its position within Petit Beurre product category. To make it more attractive, BrandTailors designers team recreated the product packaging stressing on of the rich-in-milk recipe making the biscuits so tasty. A true delight!

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    Romanian biscuit market leader decided to consolidate its position within Petit Beurre product category. To make it more attractive, BrandTailors designers team recreated the product packaging stressing on of the rich-in-milk recipe making the biscuits so tasty. A true delight!

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    Attribution Non-Commercial (BY-NC)
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    82 Ansichten1 Seite

    Ulker

    Hochgeladen von

    BrandTailors
    Romanian biscuit market leader decided to consolidate its position within Petit Beurre product category. To make it more attractive, BrandTailors designers team recreated the product packaging stressing on of the rich-in-milk recipe making the biscuits so tasty. A true delight!

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Als PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    von 1

    Case Study

    Ulker / Delicious Petit Beurre

    Package design Package design

    See more photos on Flickr

    Ulker Romania, although a leader on biscuits market, oversaw the potentially “raise to fight” of its competitors
    and agreed to knowingly strengthen the most performing SKUs – Petit Beurre type.

    BrandTailors was commissioned to redesign the package for the two SKUs so that Ulker’s offer would get high
    appeal and visibility at the shelf level.

    Contribution
    Brand strategy - Beatrice Daniş
    Graphic concept and development - Janos Kurko
    Image retouching and printing pre-production - Mircea Brătianu

    Project implementation started in August 2004.

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