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  • Santos

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    BrandTailors
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    Kandia chose BrandTailors to develop the new brand identity for Santos - the sugar-free sweets brand. For package design, BrandTailors team chose a graphic solution meant to differentiate the product at the retail shelf level, based on the idea that sugar free sweets are like a medicine for people who cannot eat regular sweet products.

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    Kandia chose BrandTailors to develop the new brand identity for Santos - the sugar-free sweets brand. For package design, BrandTailors team chose a graphic solution meant to differentiate the product at the retail shelf level, based on the idea that sugar free sweets are like a medicine for people who cannot eat regular sweet products.

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    Attribution Non-Commercial (BY-NC)
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    49 Ansichten1 Seite

    Santos

    Hochgeladen von

    BrandTailors
    Kandia chose BrandTailors to develop the new brand identity for Santos - the sugar-free sweets brand. For package design, BrandTailors team chose a graphic solution meant to differentiate the product at the retail shelf level, based on the idea that sugar free sweets are like a medicine for people who cannot eat regular sweet products.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Als PDF, TXT herunterladen oder online auf Scribd lesen
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    von 1

    Case Study

    Santos / The medicine confectioneries

    Visual identity Package design

    See more photos on Flickr

    Having an already strong position in the sugar-free confectionery market, Kandia-Excelent saw the opportunity
    of strengthening Santos’s brand trade presence so to overcome a potential aggression from international
    competitors.

    Being the exclusive brand consultancy partner of Kandia-Excelent, BrandTailors was appointed to re-design
    Santos’s brand identity and packaging so to generate a higher shelf impact.

    Contribution
    Brand strategy - Beatrice Daniş
    Graphic concept and development - Janos Kurko
    Project management - Roxana Iancu
    Image retouching and printing pre-production - Mircea Brătianu

    Project implementation started in September 2004.

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