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  • Yoyo

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    BrandTailors
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    When Kandia took the decision of unifying all the drops and caramels under one single brand, BrandTailors was there to create the new visual identity for the new brand - Yoyo, and the package design for more than 20 assortments of candies. This is how the „colored world of candies” came into being!

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    When Kandia took the decision of unifying all the drops and caramels under one single brand, BrandTailors was there to create the new visual identity for the new brand - Yoyo, and the package design for more than 20 assortments of candies. This is how the „colored world of candies” came into being!

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Als PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    51 Ansichten1 Seite

    Yoyo

    Hochgeladen von

    BrandTailors
    When Kandia took the decision of unifying all the drops and caramels under one single brand, BrandTailors was there to create the new visual identity for the new brand - Yoyo, and the package design for more than 20 assortments of candies. This is how the „colored world of candies” came into being!

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Als PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    von 1

    Case Study

    Yoyo / The colored world of candies

    Visual identity Package design

    See more photos on Flickr

    In its process of shrinking the brand portfolio and empowering the champion brands, Kandia-Excelent has
    decided to unify all hard candies and caramel bonbons under one brand name. Subsequent to a qualitative and
    quantitative category inventory, the client has decided to sacrifice one brand – Pitic and to further develop
    Yoyo, a brand with a greater appeal and potential to kids.

    Being the exclusive brand consultancy partner of Kandia-Excelent, BrandTailors was appointed to re-design
    Yoyo’s brand identity and packaging for about 20 different SKUs.

    Contribution
    Brand audit and brand strategy - Beatrice Daniş
    Project management - Roxana Iancu
    Graphic concept and development - Janos Kurko
    Image retouching and printing pre-production - Mircea Brătianu

    Project implementation started in March 2006.

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