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Mission
"Our mission is to be the world's premier consumer products company
focused on convenient foods and beverages. We seek to produce
financial rewards to investors as we provide opportunities for growth
and enrichment to our employees, our business partners and the
communities in which we operate. And in everything we do, we strive
for honesty, fairness and integrity."
Vision
"PepsiCo's responsibility is to continually improve all aspects of the
world in which we operate - environment, social, economic - creating a
better tomorrow than today."
Victor J. Dzau, M.D.: Chancellor for Health Affairs, Duke University and
President & CEO, Duke University Health Systems
• Sabritas in Mexico
• Gamesa in Mexico
.PepsiCo Europe
Rue du Rhône 50
1204 Geneva, Switzerland
(914) 253-2000
• Pepsi
• Pepsi Max
• Pepsi Natural
• Pepsi One
• Pepsi Throwback
• Diet Pepsi
Sierra Mist
• Sierra Mist
Slice
• Slice - Grape
• Slice - Orange
• Slice - Peach
• Slice - Strawberry
Tropicana
• Tropicana Lemonade
• Tropicana Orangeade
More
Mountain Dew
• Mountain Dew
AMP Energy
• AMP Energy
No Fear
• No Fear
• No Fear Motherload
Tazo
• Tazo Brambleberry
SoBe
Aquafina
• Aquafina
Starbucks (Partnership)
• Frappuccino - Caramel
• Frappuccino - Coffee
• Frappuccino - Mocha
• Frappuccino - Vanilla
Lipton (Partnership)
• Manzanita Sol
• Kas Mas
Audit Committee
Compensation Committee
Arthur C. Martinez, Chair
Shona L. Brown
Victor J. Dzau, MD
Ray L. Hunt
Sharon Percy Rockefeller
Daniel Vasella
Stock Information
Volume 7,899,761
Over the next decade the global soft drinks industry is likely to
undergo probably the most fundamental change in its entire history,
according to a new report from Canadean, the international beverage
research specialists. With its traditional focus mainly on carbonates,
and notably colas, often involving complicated franchise systems, the
soft drinks business is already in the throes of a major revolution which
encompasses the very concept of a 'soft drink' as well as questioning
the relevance of the franchise system that has served the industry so
well for so long.
"The report is essentially a think piece" says Kelsey van
Musschenbroek, Canadean's Chief Executive, "which analyses a
number of issues I believe will shape the future structure of the
industry over the coming decade."
While Canadean has long promoted the idea of a wider soft drinks
'universe' to include not only carbonates, but also packaged water,
fruit juices, still fruit drinks, iced teas, sports and energy drinks, the
significance of that concept has only recently been recognised by the
leading multinationals who are now pushing those boundaries further
and further out. Dairy drinks, functional drinks, nutraceutical drinks,
stimulation drinks - all of these are now to be found within a more all-
embracing definition of 'soft drinks' which recognises the interplay
between various product categories and has important strategic
implications for the industry.
Since 1998 PepsiCo, for example, has pursued an aggressive
acquisition programme which has brought Tropicana (fruit juices),
SoBe Beverages (new age drinks) and most recently Gatorade (sports
drinks) into its soft drinks portfolio. At the same time Pepsi has
launched its successful Aquafina water brand in the US, while
continuing to develop cold coffee drinks ( Frappucino ) and iced teas
( Lipton ).
Company plan
NEW YORK: PepsiCo, the food and beverage giant, is planning to focus
on innovation, emerging markets and enhancing its nutrition business
as a means of driving growth.
"[We will] leverage our great portfolio brands across four target
platforms - fruit and vegetables, grains, dairy and functional nutrition -
to put PepsiCo in a uniquely advantageous position to win in the
$500bn global market for packaged nutrition," she added.
More specifically, Khan will champion innovation for food, drinks and a
range of related services, with an emphasis on "education and
incentives to help consumers change and sustain behaviours."
However, she also noted that the recent launch of the firm's first
mainstream natural carbonated soft drink, Sierra Mist Natural, "allows
consumers to have what they love about CSD's while removing some
key barriers."
In addition, PepsiCo backed Sierra Mist with "a full year's worth of
marketing support in the fourth quarter of 2010 with continued heavy
support in 2011," Nooyi continued.
"We are looking around the world, and wherever we see the
opportunity, we are ramping up … investments," said Nooyi.
"Just remember, the international market is not like the United States
where you get a return within the quarter. It does take two, three, four
years before the top-line starts ramping up in a meaningful way."
"When you spend in China ... you are not going to get the profitability
impact in the next 12 months or 24 months," Nooyi argued.
"We are still in a massive investment mode in China ... (and) when we
step up investment in India, you are not getting the returns right
away."
"But it's a must-invest market because the demographics and the fact
that per capita levels are so low gives you many years of growth."
FINANCIAL STATEMENTS
= 23133
Net income:
The income from operations has slightly declined from 2007 till 2008 to
increase back again in 2009 an surpass that of 2007. Pepsico is doing
better in 2009. It is following a positiive trend.
The net cash used for investing activities decreased between 2007 and
2009 from 3744 to 2401 which means that the company isi investing
less and it is investing less and investment is not it major source of
expansion.
This ratio tells us what is the most important source of financing for the
company and whether it relies more on debt or equity to finance its
assets.
Looking at the balance sheet we can clearly see that the cash balance
has increased from 2008 ill 2009 from 2064 to 3943 which is also
reflected in the cashflow statement as discussed before.
ACCOUNTING POLICIES
Revenue Recognition
Our products are sold for cash or on credit terms. Our credit terms,
which are established in accordance with local and industry practices,
typically require payment within 30 days of delivery in the U.S., and
generally within 30 to 90 days internationally, and may allow discounts
for early payment. We recognize revenue upon shipment or delivery to
our customers based on written sales terms that do not allow for a
right of return. However, our policy for DSD and chilled products is to
remove and replace damaged and out-of-date products from store
shelves to ensure that consumers receive the product quality and
freshness they expect. Similarly, our policy for certain warehouse-
distributed products is to replace damaged and out-of-date products.
Based on our experience with this practice, we have reserved for
anticipated damaged and out-of-date products. Our bottlers have a
similar replacement policy and are responsible for the products they
distribute.
We estimate and reserve for our bad debt exposure based on our
experience with past due accounts and collectibility, the aging of
accounts receivable and our analysis of customer data. Bad debt
expense is classified within selling, general and administrative
expenses in our income statement.
Cash Equivalents
FINANCIAL ANALYSIS
Liquidity ratios
= 12571 / 8756
= 1.4
= 1.0003
= 12571 - 8756
= 3815
Working Capital is more a measure of cash flow than a ratio. The result
of this calculation must be a positive number. Bankers look at Net
Working Capital over time to determine a company's ability to weather
financial crises. Loans are often tied to minimum working capital
requirements. The higher this ratio the better is the company doing.
= 0.29
The cash debt coverage ratio shows the percent of debt that current
cash flow can retire. A cash debt coverage ratio of 1:1 (100%) or
greater shows that the company can repay all debt within one year. So
the ratio for Pepsico is not quite acceptable.
Activity Ratios
= 43232 / 4624
= 9.35
= 39
On average it will take 39 days to collect what is owed. The lower the
better.
= 43232 / 2618
= 16.5
= 365 / 16.5
= 22.12
= 43232 / 39848
= 1.08
Profitability Ratios
= 5979 / 43232
= 0.138
A profit margin of 13.8% means that for each dollar of sales that
Pepsico generates it is contributing 13.8 cents to its bottom line (net
income). Also, the higher the better.
= 5979 / 39848
= 0.15
= 5979 / 16908
= 0.35
= (5979 - 2) / 1732
= 3.45
The earnings per share ratio is mainly useful for companies with
publicly traded shares. By itself, EPS doesn't really tell you a whole lot.
But if you compare it to the EPS from a previous quarter or year it
indicates the rate of growth a companies earnings are growing (on a
per share basis).
= 65.75 / 3.45
= 19.05
= (2779/1732) / 3.45
= 0.46
Coverage ratios
If this ratio is low, it means that assets are financed more through
equity rather than debt. In this case, the company is at a balance
almost. Companies with high ratios are placing themselves at risk,
especially in an increasing interest rate market. Creditors are bound to
get worried if the company is exposed to a large amount of debt and
may demand that the company pay some of it back.
= 0.29
already discussed.
= (17442-41) / 1732
= 10.04