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media kit 201 1

2011International
MUSE Conference
May 31- June 3, 2011

MUSE -ic City


NASHVILLE, TENNESSEE

MEDICAL USERS SOFTWARE EXCHANGE


Why advertise with MUSE International?

Audience Profile Geographic Composition


Close to 5,000 MUSE people at more than 700 MUSE International members represent 48 United
hospitals worldwide enjoy MUSE International mem- States, Canada (Yukon, Ontario, Nova Scotia, New-
bership. MUSE membership consists of a cross- foundland and Labrador, New Brunswick, British
section of users, decision-makers and managers Columbia and Alberta), Puerto Rico, Bahamas,
from virtually every area in the healthcare facility. Ireland, Scotland and England.

3%
6%

24%
67%

Analysts / Specialists / Coordinators 67%


“Close to 5,000
Clinical / IT / Finance Managers / Directors 24% people at more than
CIOs/CFOs/Other C-level / VPs / Physicians 6%
700 hospitals
worldwide enjoy
Informaticists 3%

MUSE membership!”

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MUSE Matters is a digital magazine, published three
times per year. A typical issue contains educational
articles, messages from the MUSE CEO and Chair,
member profiles, MUSE event promotions and high-
lights, current hot-topic stories and directories.
Appropriate photos and graphics compliment the
written content, making the magazine a high quality
publication.

Advertisers receive numerous benefits:


- Direct links to your website
- Seamless, instant click access to registration for
upcoming MUSE events
- Option to forward articles, or the full magazine, to
colleagues
- Linked, interactive table of contents
- Editorial, keyword and topic search features
- Searchable archives
- Selective print capability
- Environmental sensitivity

In addition, the digital format allows multiple


creative opportunities:

• Increase the appeal of your advertisement by


incorporating animation. With the use of flash
animation, the reader instinctively looks at the
message.

• Capture reader attention using a video adver-


tisement. This cutting-edge technology dramati-
cally enhances the readers experience.

• Reach your target audience using interactive


formats, such as incentive-based advertisements
to increase website traffic and secure leads.

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MUSE Matters Advertising Rates
*Note: All rates are quoted in US dollars
Full Page (8.5”x11”) $700
1/2 Page Vertical (3.75”x10”) $500
1/2 Page Horizontal (7.75”x5”) $500
Vertical Rectangle (3.5”x5.5”) $500
Medium Rectangle (4”x3.5”) $400
Commercial Member Directory Listing w/ Link $75 per category Full Page 1/2 Page Vertical 1/2 Page Horizontal
Commercial Member Directory Listing - text only $50 per category

Additions
Video (maximum of two per issue) $1000 surcharge
Animation $500 surcharge

Priority Placements
Within Related Article $600 surcharge Vertical Rectangle Medium Rectangle
Two-Page Spread (maximum of one per issue) $500 surcharge
First Right Page After Cover $400 surcharge Animation Specifications
Back Cover $400 surcharge - Please supply animation as Flash 8 files and the.swf and?or .fla files.
Inside Front Cover $350 surcharge - Include all fonts with .fla files.
Across From the Table of Contents $350 surcharge
- Flash 7 or earlier Flash version files are NOT accepted.
MUSE Matters Advertising Order Form
- Animations created using SWISH are NOT supported.
- Ensure there is no white space around the edge of the Flash
Multiple Issue Discounts
Commitment to Two Issues 5% animation.
Commitment to Three Issues 10% - Set the Flash file to a frame rate of 24 fps.
Commitment to Three Issues and the International - For animations that should not loop, please ActionScript.
MUSE Conference Program 15% - Avoid any ActionScript that can affect the publishing engine
such as the parent layer of the animation, _level0 and _root
Mechanical Requirements references, or global functions, like SetTimeInterval.
- All fonts must be embedded or outlined
- Accepted Digital Formats: PDF (perferred), EPS, PSD, AI - Animations need to be created for display at the maximum zoom
- No bleeds required, Resoultion of 300dpi size. The normal maximum zoom size is 950 pixels wide, but if
the maximum zoom size is made larger or smaller, different
Video Specifications dimensions for the Flash animations are arranged accordingly.
All video ads must be hosted by Virtual Marketing Partners. - Animations created for the introduction page, opposite the
- Please send video files as a .flv or .avi file. Also accepted are cover, should be made at 475x645 pixels, or dimensions that
Windows Media Player, Real Video or QuickTime formats. are proportional.
- When sending QuickTime video files, please avoid using these - There should be no links within the animations; they will be
video codecs: Intel Indeo Video and SoftDV. created with supplied instructions.
- The recommended video codecs for Quicktime are: uncom - The files should be as small as possible (preferably 1MB or smaller)
pressed video, Sorenson Video 1, 2, and 3, Motion JPEG A and B. - Images should be set to Lossless Compression instead of
- Video files that are properly prepared should be smaller than photo compression.
15MB and a maximum of 900px wide. - Filenames for Flash animation files (SWFs) should not include
- When sending QuickTime video files, please avoid using the IMA special characters such as brackets, question marks, quotes,
4:1 audio codec. The recommended audio codecs for Quick commas, etc. Underscore characters can be used.
Time are: uncompressed audio, ALaw 2:1, ADPCM. - SWF files created in SWiSH are NOT accepted, only Flash. SWF files
- When sending .avi files, avoid using the Intel Indeo video codec. should be accompanied by the FLA file from which they were created.

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MUSE Web Advertising Rates MEDICAL USERS SOFTWARE EXCHANGE

Would you like every person who registers online for a MUSE event to see your message? If so, secure your space
to advertise on the MUSEWeb. The MUSE website is the primary point of organization contact, accessed by close
to 5,000 MUSE members from more than 700 hospitals, as well as many potential members searching for information.

The MUSEWeb includes:


- Details about upcoming events Horizontal Banner
- Links to event registrations
- Library filled with PowerPoints from
previous events
- MUSE on Demand programs
- Active forums
- Member lists
- Testimonials
Wide Vertical Vertical
Skyscraper Rectangle Rectangle

Advertising Rates (sold quarterly)


Wide Skyscraper (160x600) $650
Horizontal Banner (600x90) $600
Mechanical Requirements
File Size gif / jpg: 20KB Flash: 40KB
Vertical Rectangle (160x400) $550
Vertical Rectangle (160x200) $225 Acceptable file formats - Static banners (non-animated)
Available placement options for each webpage are indicated on the -JPG, GIF
MUSE Web Advertising Form.
Animated banners
Additions -SWF (Adobe Flash) (backup GIF required)
(maximum of one on the MUSE website at any one time) -Animated GIF
Pop-up $800 surcharge
Video $675 surcharge Video
Animation $500 surcharge -FLV (max datarate = 600 Kbps)

Preferred Placements (sold quarterly) URLs


Home Page $450 surcharge -Provide the URL that the banner will link to, e.g.:
Unique User Profile Page $225 surcharge http://www.yourdomain.org/
Career Center Page $225 surcharge -Flash file (SWF) must have the proper link embedded in the file
Events Page $200 surcharge MUSE Web Advertising Order Form
MUSE on Demand Page $100 surcharge
Library Page $100 surcharge Multiple Quarters Discount
About MUSE Page $100 surcharge (Applicable orders purchased made in conjunction with first
Specific Event Page (Not including the International Conference) $75 surcharge quarter advertisements)
*Advertising placements for the International Conference webpage is a Commitment to Two Quarters 5%
benefit available only to the event's premier sponsors and cannot be Commitment to Three Quarters 10%
purchased separately. Commitment to Four Quarters 15%

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MUSE Career Center
Through the new Career Center section of the MUSE Several pricing options are available
website, job seekers and employee searchers alike have for Career Center advertising:
access to the most effective job searching and recruiting
capabilities to find a perfect match. The MUSE Career Center
will focus on bringing employers in the healthcare field with MUSE Non�
eligible qualified candidates. Member Member

Job seekers will find a unique opportunity to connect with 30-day Job Posting $150 $250
employers and recruiters who are posting jobs specific to
their areas of focus. Candidates can post their resumes
anonymously, search through job postings, and setup 30-Day Job Posting + Healthcare
personal job alerts.
Administration Job Board Network $500 $600
By using the recruitment service, employers are given (This product bundle includes a single job posting along with
exceptional access to the MUSE membership. An employer’s secondary exposure for your job posting on all sites in this Job
job posting will reach a large number of highly skilled
Board Network for a small additional cost! Click here to see a
passive and active job seekers.
listing of Network member sites).
The MUSE Career Center distinguishes itself from generalist This option allows the user to post to MUSE and The Healthcare
job boards in a number of ways. These include:
Administration Network which encompasses the more administrative
end of healthcare jobs.
- a highly targeted focus on employment op-
portunities in a certain sector, location, or
demographic;
30-Day Job Posting + Healthcare
Job Board Network $600 $700
- anonymous resume posting and job
application—enabling job candidates to stay (This product bundle includes a single job posting along with
connected to the employment market while secondary exposure for your job posting on all sites in this Job
maintaining full control over their confidential Board Network for a small additional cost! Click here to see a
information; listing of Network member sites).

This option allows the user to post to MUSE and the Healthcare
- an advanced Job Alert system that notifies
Network.
candidates of new opportunities matching
their own pre-selected criteria;
Resume Purchase $30 $50
- access to industry-specific jobs—and
top-quality candidates—often not seen on Advertising Agencies: Please note that these prices
Monster, CareerBuilder, or HotJobs. are net.

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2011 International MUSE Conference Program �Print�

2011International
MUSE Conference
May 31- June 3, 2011
Full Page Bleed 1/2 Page Vertical 1/2 Page Horizontal
MUSE -ic City 8.75”w x 11.25”h 3.75”w x 10”h 7.75”w x 5”h

NASHVILLE, TENNESSEE

2011 International
MUSE Conference 1/4 Page Vertical
3.75”w x 5”h
Commercial
Directory Listing Text Only

Program �Print� Advertising Rates


Full Page (Full Color) $1650
The International MUSE Conference 1/2 Page (Full Color; Horizontal or Vertical) $1150
Program is the exclusive publication 1/4 Page (Full Color; Vertical Only) $600
Commercial Member Directory Listing - text only $200
of the annual international confer-
Special Placement (all full page and full color)
ence. It is read by all attendees and
2 Page Spread $3000
features valuable information, such Back Cover, Full Page $2400
Inside Front Cover $2200
as exhibitor booth locations, educa-
Inside Back Cover $2200
tional session abstracts, Big Event Across from Table of Content $2200

details, and much more. This is your Mechanical Requirements


opportunity to increase your booth -Resoultion of 300dpi
-All fonts must be embedded or outlined
traffic, build brand recognition and -Accepted Digital Formats: PDF (perferred), EPS, PSD, AI
establish relationships with your -The color space must be CMYK (flat and PMS colors must
be converted to CMYK)
potential customers and clients! International Conference Program Advertising Order Form

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MUSE Advertising Deadlines

MUSE Matters
Edition Deadline
Spring 2011 March 7
Summer 2011 June 13
Fall 2011 October 3

MUSEWeb
MEDICAL USERS SOFTWARE EXCHANGE
Quarter Deadline
1st Quarter (April – June) March 15
2nd Quarter (July – September) June 15
3rd Quarter (October - December) September 15
4th Quarter (January - March) December 15

2011International
MUSE Conference
May 31- June 3, 2011
2011 International MUSE Conference
MUSE -ic City March 25
NASHVILLE, TENNESSEE

Upload Artwork to http://www.museweb.org/muse_drop_box_files_and_graphics

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Advertising Policies and Procedures
- All advertising must be submitted to MUSE for review, and if determined objectionable will not be accepted.
- MUSE will determine the amount of advertising to be accepted relative to the ad/text ratio.
- Premium positions are assigned on a first-come, first-serve basis. Space will be secured upon receipt of full payment.
- Companies who have purchased a specific priority placement for all issues or quarters in a year will be given right of first refusal for the following
year. All other advertising will be sold on a first come, first serve basis.
With the exception of advertisements on the Career Center web pages, MUSE will not accept an ad that's primary focus is recruitment. Any recruit-
ment information has to be 1/3 or less of the impact of any given ad. Components of the advertisement that will be considered when assessing
impact includes, but is not limited to, i size, location of recruitment copy, color and contrast. The decision of whether an ad fits within these
guidelines lies completely with MUSE. It is recommended that a company wanting to include recruitment information in their advertising work
closely with MUSE during the creation of the ad in order to avoid any unnecessarily expenses, delays or inconvenience.

MUSE reserves the right to limit the number of ads on any given webpage page, the number of specific types of ads on a specific webpage or on
the website as a whole, or to refuse to publish adds that are deemed inappropriate for the MUSE audience, based purely on what MUSE judges to
be in the best interest of MUSE and the MUSE membership.

- Advertisers may secure space for multiple issues. Full payments for any multiple issue advertising must be made in advance. All payments are
non-refundable.
- Ads will not be accepted without a completed and signed MUSE Matters advertising insertion order form or a completed online insertion order form.
- Credit card payments are accepted. Checks are to be made payable and mailed to MUSE. Advertising rates are non-commissioned; all rates
shown are net. Advertisers agree to pay all expenses incurred in connection with preparing submitted copy, artwork, and photo images camera
-ready in accordance with the published mechanical requirements.
- Advertisers agree to pay all expenses incurred in connection with collection, including attorney fees.
- Ad size measurements are from rule line to rule line. All ad positions are at the publisher’s option. There will be no adjustments, reinsertion
or refunds made because of the position in which an advertisement has been placed. Only premium positions are guaranteed.
-The publisher’s liability for errors shall not exceed the cost of space occupied by an ad published incorrectly. Credit will be allowed for the
insertion only. Claims for errors must be made within 10 days of the published date. Credit will not be considered if copy or corrections received
sign-off approval, and/or were submitted after published deadlines. The publisher assumes no liability for the omission of an ad from any
edition in which such advertising was scheduled or ordered. In the event of such an omission, the advertiser may select another edition for
publication or cancel such advertisement without cost or penalty.
-The advertiser assumes liability for advertising published and agrees to assume all responsibility for claims or actions occurring against the
publisher on behalf of the ad.
-The publisher reserves the right to amend the terms, conditions, and rates specified in this document at any time without prior written notice.

Editorial Contributions
Articles of an educational nature are accepted. Articles should be topical, relevant, interesting and contain no marketing or promotional material.
All articles are reviewed and edited by MUSE for content, format and grammar. No guarantee is given that a submitted article will be published.
Materials submitted must not infringe upon any copyrights or other rights. It is the responsibility of the author to ensure that all facts and
statements in the articles are true, fair, and accurate. Articles are to be submitted electronically, preferably as a Word document. Photos, graphics,
charts, and other such materials are permitted.

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