REVUP insider
• INSIDE THIS ISSUE: REVUP PRODUCT ROADMAP P1 REVUP BEST PRACTICES P2 COSMIC GUIDE TO REVUP P3 REVUP EVENT P4
REVUP NATION,
In talking with a variety of hoteliers in
several markets it seems that the demand
tide has turned positive in the past few
months, especially corporate transient.
STR has recently revised their 2010
forecast upward. This demand trend
presents a great opportunity for RevUP
Nation to improve market share through
rate penetration by taking upside rate
risks.
This month we will launch new
functionality that will support this strategy.
Many of you are familiar with the Rubicon
Market Demand reports that provide
market data for future group and transient
demand and pricing. This data is incredibly
valuable when cross referenced to your in-
hotel demand. In June we will be
incorporating the demand data into the
Dashboard graph to reveal
compression opportunities that previously
were unknown.
Taking an upside aggressive price posture
during the dates that have
market compression driven by in-house
groups will give you a meaningful
competitive advantage
The market demand functionality will
continue to be enhanced over time. We
will quickly incorporate Market Demand
data into Pace, Pickup, Segment, and
Sensitivity reports to allow you to be more
granular in your analysis. We intend to
make this an intuitive tool that gives you a
significant advantage over your
competition. The power of knowing the
level of compression in your market ahead
of the curve will prove to be one of RevUP’s
most powerful features.
Your feedback is much appreciated and we
are very excited with the opportunity to
help you improve hotel performance.
Optimize well my friends,
Mark
JUNE EDITION 2010
TESTIMONIALS:
“RevUp is a very valuable tool for managing
my diverse portfolio. I have responsibility
for over 30 branded and independent
hotels across North America. RevUp gives
me immediate insight into how a hotel is
performing and where we can leverage
future demand.”
Kurien Jacob, Senior VP Revenue &
Distribution, Highgate Hotels
REVUP PRODUCT ROADMAP
ABOUT US
June
 Rubicon Market Feed Pilot (6/07)
 Forecast: 90-day report, UI Improvements,
_administrative functionality (6/25)
 ROB Data load Automation
_(pilot completed, adding more properties)
 STR Upload Automation ongoing
July
 Help Sections for all key functionality
 Market Data: PACE, Segments
 Property Comparison Module
 Forecast: Sensitivity Report Integration
August
 STR: Sensitivity Report Integration
 Revamp of Special Event tracking
 Cosmetic Improvements to UI
Q3
 Support for Sub-Segments &
_Segmentation across Reports
 User Customization (reports, shortcuts)
 Cluster-level reporting
 Forecast: advanced PACE/Demand logic
 REVUP BEST PRACTICES BY YUKI YOKOYAMA

Once I review my pace comparisons,
where I identify dates that I would
like to delve into, I go to the daily
sensitivity analysis. Here, I can
YUKI YOKOYAMA compare my booking curve and rates
with another date that I expect to
DIRECTOR OF REVENUE
behave similarly.
RADISSON LEXINGTON HOTEL NYC
With the economy changing the past
18 months, I find it useful to check
against similar dates in the past 2-3
weeks, against corresponding dates
in 2007 or 2008, holidays against
holidays, and citywide dates against
citywide dates.

Yuki has had the pleasure of working

with the hospitality industry for the past
13 years, starting from reservation
agent.

She worked with various PMS/CRS

systems in both branded and
independent environment.

Brand systems she used include

Marriott’s MARSHA & One Yield, IHG’s
Holidex & HIRO, and Carlson’s
HDM/CHW Express.

Independent hotel systems include

RezTrip, Pegasus, iHotelier, and SynXis

She also had a chance to manage

hotels in other markets other than
NY, such as Toronto, Vegas, and
Laughlin. The addition of competitive set rates is definitely a great plus to this report, as I can
now see how the competitive set rates have been moving over time.

STAR 2010 SUMMER FORECAST

HNN Newswire

The U.S. hotel industry should expect to see mixed results in the three key performance metrics this summer,
according to STR’s 2010 summer forecast.

The summer travel season comprises June, July and August. STR predicts summer occupancy will increase 2.2
percent from summer 2009 to 63.1 percent, average daily rate will decrease 1.9 percent to US$95.16, and revenue
CONGATULATIONS!!!
per available room will end the summer virtually flat with a 0.2-percent increase to US$60.03

http://www.hotelnewsnow.com/Articles.aspx?ArticleId=3316&ArticleType=0
COSMIC GUIDE TO REVUP URSULA NEHR
PICKUP ANALYSIS REPORT

Pickup analysis report helps you study & understand
your property bookings.
By analyzing your data you are capable of
indentifying new trends to better forecast your
future bookings.
Daily check of your property pick up statistics will let
you address all your weak spots & improve your
revenue strategy.
Pickup study can be done for any number of days 1,
7, 14 or 31, etc.
Looking at this report you should be able to indentify days
that may need your TLC & ask yourself questions such as
what caused the increase or decrease in my bookings?
Is the decrease normal? Was I expecting any last minute
cancelations? Why am I picking up rooms at low ADR? Is it
a last minute group booking?
What’s the reason for low pick up? Am I priced correctly?
“I’m picking up large amount of rooms” – should I raise
my rates? Where are my bookings coming from –
transient, group or contract?

Remember – your property success depends on your choices & decisions you make.
Revup Pickup Analysis will help you make good ones.
 Travel Tripper and Revup hosted the panel in NYC on June
9 followed by product presentations. After the panel
concluded, Gautam Lulla introduced the powerful new
RezTrip 2.0 booking engine which includes a unique new
dynamic pricing engine. Mark Allen launched the newest
features of Hotel RevUp including ground breaking Market
Demand functionality.

Panelists included:
Professor Donna Quadri-Felitti, Clinical Associate Professor
New York University
Gabby Etrog Cohen, Senior Account Supervisor,
Nancy J. Friedman Public Relations
Alex Zesch, Director of Interactive Marketing,
● ● ●
Denihan Hospitality Group

HOTEL REVUP The panel offered many insights into social media in
& hospitality and engaged in a lively discussion with
interested industry professionals in attendance.
TRAVEL TRIPPER
Key best practices encouraged from the panel include:
Host Social Media >Listen to what customers are saying and respond quickly.
Best Practices Panel >Make Social Media “SM” a 360 degree practice; it is
simultaneously, marketing, distribution, word of mouth,
● ● ● and guest communications.
>Match your message to the channel and the audience.
>Recognize that Public Relations channels are getting most
of their stories from Twitter so make it part of your
marketing communications not just a way to communicate
to consumers directly.
>Test it and track results, SM is a channel that is fast
changing and evolving, you need to engage.

Key social media statistics from recent Forrester Research:

HOTEL REVUP LLC
>86% of U.S. travelers are online
333 Park Avenue South, Suite 5C
>72% of U.S. travelers use social media, up 24% since 2008
New York, NY 10010
P: 646.355.0570 >Followers (Fans) seek product promotions and new
F: 212.753.7253 product information via social media
E: support@hotelrevup.com >Facebook is the most visited site among U.S. travelers
W: hotelrevup.com surveyed