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1. Executive Summary
2. Corporate Profile
2.1 Market Overview
2.1.1 Market Features
2.1.2 Price Sensitivity
2.1.3 Problems with Raw Material Supply
2.2 Company’s Stand in Market
2.2.1 Focus on Company Products
2.2.2 Level of Product Awareness
2.3 About the Company
2.4 Vision & Mission of Company
2.5 History of Company
2.6 Company’s Corporate Strategy
3. Analysis of Product Market
3.1 Porter’s Five Force Model- Analysis
3.1.1 Bargaining Power of Customers
3.1.2 Bargaining Power of Suppliers
3.1.3 Threat of Substitutes
3.1.4 Threat of New Entrants
3.1.5 Rivalry among competitors
3.2 Mc Kinsey’s Seven Force Model
3.2.1 Strategy
3.2.2 Structure
3.2.3 Systems
3.2.4 Style/ Culture
3.2.5 Staff
3.2.6 Skills
3.2.7 Shared Values/ Subordinate Goals
3.2.8 Conclusion
4. Objective and Scope of the Project
4.1 Problem Definition
4.1.1 Management Decision Problem
4.1.2 Marketing Research Problem
4.1.3 Research Questions
4.1.4 Hypothesis
4.2 Objective of Study
4.3 Scope of Study
4.4 Utility of Study
5. Study Methodology
5.1 Study Approach
5.2 Type of Study
5.3 Data Sources
5.3.1 Primary Data
5.3.2 Secondary data
5.4 Method of Data Collection
5.5 Sample Size and Method of Sampling
5.5.1 Channel Partners Insights
5.5.2 Consumer Behavior Study
5.6 Method of Data Analysis
5.7 Tools and Techniques of Analysis
5.8 Study Methodology
6. Analysis of Study
6.1 Analysis of Current Market Scenario
6.1.1 Strengths of the Company
6.1.2 Weaknesses of the Company
6.2 Analysis of Channel Partner’s Effectiveness
6.2.1 Awareness of Brands
6.2.2 Highest Selling brands
6.2.3 Favorite Brands
6.2.4 Important factors for Channel Partners
6.2.5 Preferred Product range
6.2.6 Brand Loyalty/ Channel Partner’s Influence
6.2.7 Importance of Promotional Activities
6.2.8 Awareness Levels of Product
6.2.9 Recommendations for Company
6.3 Analysis of Consumer Behavior Study
6.3.1 Brand Awareness
6.3.2 Preferred Brands
6.3.3 Important Factors of Choice
6.3.4 Important Factors for Purchase
6.3.5 Preferred brands & products
6.3.6 Importance of Post sale service
6.3.7 Awareness of company products
6.3.8 Brand Loyalty
6.3.9 Expectations from Company
7. Learning Outcomes
7.1 Learnings from the Project
8. Project’s Contribution to the Company
9. Bibliography
10. Annexure
10.1 Annexture-1 Primary Data Collected
10.2 Annexture-2 Secondary Data Collected
10.3 Annexture-3 Analysis of Primary Data
10.4 Annexture-4 Analysis of Secondary Data
N.R. INSTITUTE OF BUSINESS ADMINISTRATION
GLS Campus, Mardia Plaza Lane, Off. C.G. Road, Ellisbridge, Ahmedabad-380006, Phone: 6430373
CERTIFICATE
requirements for the completion of “Practical Studies” at the Third Year of the B.B.A.
Date: / /2010
Performa for the Title Page
Project Report on
(Name of the Company)
(Registered Address of the Company)
Submitted To:
(Name of the professor in-charge)
Submitted by:
(Name of the Student)
(Roll No.)
N.R. Institute of Business
Administration
Ahmedabad
Performa of the Acknowledgement
I take this opportunity to thank our Director, (Name of the director), Professor in-
charge (Name of the Professor in-charge) for their encouragement and the office staff for
providing us all the facilities for making the visit more learning oriented.