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UNIVERSITY OF PERPETUAL HELPGMA
Basic Education- Senior High School Department
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UNIVERSITY OF PERPETUAL HELPGMA
Basic Education- Senior High School Department Cons
u mer
A Thesis
Presented to the
THE FACULTY
SENIOR HIGH SCHOOL DEPARTMENT
UNIVERSITY OF PERPETUAL HELP SYSTEM JONELTA GMA
San Gabriel,General Mariano Alvarez,Cavite
In Partial Fulfillment of
The Requirements for the course
PRACTICAL RESEARCH II
By
March 2020
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UNIVERSITY OF PERPETUAL HELPGMA
Basic Education- Senior High School Department
Ubas.,in partial fulfillment of the requirements for research ,has been examined and is
_________________________
MS. AIRA LUCAÑAS
Adviser
THESIS COMMITTEE
______________________
Christopher F. Sasot
______________________ ______________________
Katherine Kate R. Mercader Ramchelle Aive G. Quintano
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UNIVERSITY OF PERPETUAL HELPGMA
Basic Education- Senior High School Department
FINAL APPROVAL
Accepted and approved in partial fulfilment of the requirements for the subject Practical
Research II.
____________________
MR. DANTE F. FERRANCO
Senior High School Coordinator
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UNIVERSITY OF PERPETUAL HELPGMA
Basic Education- Senior High School Department
ACKNOWLEDGEMENT
We, the researchers,would like to express our deepest appreciation to the following
persons who contributed in making this research study successful and possible. First of all, we
would like to give thanks to our Almighty father God for the strength,courage and wisdom he
bestowed upon us,the peace of mind and good health in order to finish this research paper.
Also,we would like to give thanks and for the support and guidance of our research adviser Ms.
Aira Lucañas for her unending love and advices for our research group and for motivating us. To
our group whose members are Chamberleigne Keith E. Alba, Jirah V. Baylen,Caylene M.
Cayosa,Alysza Ashley M. Daep,Leia Claire D. Salud, Angelyn Rose M. Ubas for being
cooperative and sharing their knowledge to finish and complete the whole research paper. And
lastly, to our family who serves as our inspiration and strength to strive and continue
CKEA
JVB
CMC
AAMD
LCDS
ARMU
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UNIVERSITY OF PERPETUAL HELPGMA
Basic Education- Senior High School Department
DEDICATION
This research is dedicated to the parents, co-students, and advisers of the researchers
and to the University of Perpetual Help System GMA Campus. For our parents who supported us
to continue in the midst of trials faced during the preparation, For our co-students who was with
us during the preparation, accompanying us and giving us words of wisdom, to our advisers who
CKEA
JVB
CMC
AAMD
LCDS
ARMU
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UNIVERSITY OF PERPETUAL HELPGMA
Basic Education- Senior High School Department
ABSTRACT
Baylen, Jirah V.
Cayosa, Caylene M.
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UNIVERSITY OF PERPETUAL HELPGMA
Basic Education- Senior High School Department
INTRODUCTION SUMMARY
Business has turned out to be a standout amongst the vital parts of our life and it has a big impact
nowadays. It is an activity where you can make money through producing or selling products and
services. Anyone who has potential to do so can succeed to get into the business world. There are
some factors that are needed to be considered in working in business especially in selling
products and services. The world is reliably having various changes, and one of this is what we
called modernization. This modernization results to the introduction of some advancements that
are helpful to any sort of day by day activities which affects the traditional way of things how it
works. Recently, trends are showing up persistently that influences individuals' choices towards
the things that are yet to occur. One of these are moved and changed the world’s common
promoting of their businesses that made the online business rise and have an impact.In other way
around, there’s still the traditional business which is a process of trading products and services
with a money. It includes up close and personal dealing with the individuals. The purchasing of
product from traditional market is continuing since years. Some clients go for buying in the
traditional market in order to look at the item and can have the item soon after the purchase. In
this contemporary world customer’s loyalty relies on the quality and price.The innovation of the
technology really affects a lot on the way people buying a product and online buying makes
costumer process of buying a product convenient and much easier in just a click of the hand by
the used of social media because customer can buy any product without face to face interaction
to the product seller and because of that place in the business industry (Cavusgil& Knight, 2015).
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UNIVERSITY OF PERPETUAL HELPGMA
Basic Education- Senior High School Department
This
development could be explained changes on buying process of the customers online business
has an edge to the traditional business or customers still prefer to buy on a retail store. this study,
it will discuss about the preferability of the consumers and how what are the factors that affect
the buying process of the customer. This research aims most of the consumers to find out what
are some variables that must be considered in purchasing a product between the two. And finding
out which one can really provide the consumers’ demands. Moreover, knowing these things can
be a little bit of edge for an entrepreneur to learn from what consumers’ prefer to the both
commerce where it can know its differences like which is more effective, convenient, and long-
lasting. Another, this can also put an awareness what kind of struggles and challenges are about
to face in what may occur of the desired product. This research can provide an information to
avoid confusion and to make clear things out specifically in terms of what everyone’s preferred
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UNIVERSITY OF PERPETUAL HELPGMA
Basic Education- Senior High School Department
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UNIVERSITY OF PERPETUAL HELPGMA
Basic Education- Senior High School Department
TABLE OF CONTENTS
Title Page i
Recommendation for Oral Examination ii
Approval by the Panel of Examiners ii
Final Approval iii
Acknowledgement iv
Dedication v
Thesis Abstract vi
Table of Contents ix
List of Tables xii
List of Figures xiii
Introduction 1
Theoretical or Conceptual Framework 3
Operational Framework 5
Statement of the Problem 6
Hypothesis of the Study 7
Assumption of the Study 7
Scope and Delimitation 7
Significance of the Study 8
Definition of terms 9
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UNIVERSITY OF PERPETUAL HELPGMA
Basic Education- Senior High School Department
CHAPTER 3 : METHODOLOGY
Research Design 25
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UNIVERSITY OF PERPETUAL HELPGMA
Basic Education- Senior High School Department
Sources of Data 28
Population of the Study 28
Instrumentation and Validation 28
Evaluation and Scoring 29
Table 13 43
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UNIVERSITY OF PERPETUAL HELPGMA
Basic Education- Senior High School Department
Conclusion 47
Future Directions 48
BIBLIOGRAPHY
APPENDICES
LETTERS OF REQUEST
CURRICULUM VITAE
LIST OF TABLES
Table
type of commerce
type of commerce
11. Difference in the Respondent’s preferred type of commerce when grouped according profile
variables
12 Difference in the Respondent’s preferred type of commerce when grouped according profile
variables
List of Figures
Figure
1 Conceptual Framework
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UNIVERSITY OF PERPETUAL HELPGMA
Basic Education- Senior High School Department
Operational Framework
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