Submitted by:

Jerome Nasayao
Patrick Piston
Learner Competencies

• Learners will be able to define communications and

media
• Learners will be able to identify and explain the
two basic types of Communication
• Learners will be able to discuss the elements of
communication and communication media
• Learners will be able to describe how
communication is affected by media and information
Learner Competencies

• Learners will be able to define Media Literacy,

Information Literacy and Technology Literacy
• Learners will be able to identify the similarities
and differences of Media Literacy, Information
Literacy, and Technology Literacy
• Learners will be able to define and explain the
Media and Information Literacy
TOPIC OUTLINE

I- Introduction to Media and Information Literacy

A- Communication
1- Definitions
2- Basic Types
3- Elements
4- Communication Models
B- How Media and Informatiom Affect
Communication
TOPIC OUTLINE

I- Introduction to Media and Information Literacy

C. Similarities and Differences of Media Literacy,

Information Literacy, and Technology Literacy
D. Media and Information Literacy (MIL)
1. Definitions
FORMATIVE ASSESSMENT:
RECITATION

• What is
communication?
• Why do we
communicate?
• How do we
communicate?
WHAT IS COMMUNICATION?

Communication is simply the act

of transferring information from
one place, person or group to
another.
(https://www.skillsyouneed.com/i
ps/what-is-communication.html)

COMMUNICATION
Communication is the act of
conveying meanings from one
entity or group to another
through the use of mutually
understood signs, symbols, and
semiotic rules.
(https://en.m.wikipedia.org/wik
i/Communication)
WHAT ARE THE TWO BASIC
TYPES OF
COMMUNICATION
PROCESS OF
COMMUNICATION
https://courses.lumenlearning.com/wm-organizationalbehavior/chapter/the-process-of-communication/
 TRANSMISSION MODELS

https://www.businesstopia.net/communication/lasswell-communication-model
 TRANSMISSION MODEL

https://www.communicationtheory.org/shannon-and-weaver-model-of-communication/
 TRANSMISSION MODEL

Osgood-Schramm Model of Communication

https://www.communicationtheory.org/osgood-schramm-model-of-communication/
 TRANSMISSION MODEL

https://www.slideshare.net/mobile/nik_telan28/mediaandinformationliteracycommunication-160628234720
 TRANSMISSION MODEL

https://www.communicationtheory.org/berlos-smcr-model-of-communication/
Formative Assessment: Recitation
• Why is
communication
a process?
• What are the
important
elements of
Communication?
• How can we achieve
an effective
communication
with other people
 PICTURE ANALYSIS

https://www.ovrdrv.com/blog/10-levels-of-intimacy-in-todays-communication/
PICTURE ANALYSIS

https://www.pinterest.ph/pin/491736853063206295/
 PICTURE ANALYSIS

https://www.pinterest.ph/pin/471822498436538389/
LOGO QUIZ
 VIDEO PRESENTATION

Introduction: What is Media anyway?

Youtube Channel: MediaSmarts
Date Uploaded: October 18, 2013
https://www.google.com/url?sa=t&source=web&rct
=j&url=https://mediasmarts.ca/media-literacy-
101&ved=2ahUKEwi-2Ovk2I_oAhWBPXAKHRe-
AfoQo7QBMAB6BAgAEAI&usg=AOvVaw3WgReFEt3n
3XlkQKUfxEWr
• refers to the communication channels through
which we disseminate news, music, movies,
education, promotional messages and other data. It
includes physical and online newspapers and
magazines, television, radio, billboards, telephone,
the Internet, fax and billboards.
• the communication outlets or tools used to store
and deliver information or data.
 HERE ARE SOME
EXAMPLES THAT
DEPICTS THE MEDIA
NOWADAYS
https://hillviewcivilians.club/galleries/mass-media-literacy
https://knightlife.paceacademy.org/knightlynews/2019/03/01/schools-must-teach-digital-literacy/
http://web24it.com/services/information-system-alerts-isa/
https://www.tehrantimes.com/news/433058/Iran-to-hold-3rd-media-literacy-Olympiad
https://www.apple.com/newsroom/2019/03/apple-teams-with-media-literacy-programs-in-the-us-and-europe/
https://christimageassembly.org/index.php/gallery/editorial-cartooning-about-media-literacy
FORMATIVE ASSESSMENT:
RECITATION

• How do you use

Facebook as a
tool of medium
for Communication?
• How did Facebook
affect or change the
way we
communicate with
other people?
FORMATIVE ASSESSMENT:
RECITATION

• How did
Facebook affect
the quantity and
quality of
information
available to
people? Is it a
good thing or
bad thing?
SOMETHING TO THINK ABOUT!

Wise men speak because

they have something to say;
Fools because they have to
say something.

Plato

Source:
https://www.brainyquote.com/lists/topics/top-10-
communication-quotes
TERMS TO UNDERSTAND:
provides a framework to access, analyze,
evaluate, create, and participate with media
Media Literacy messages in a variety of forms from print to
video to the internet.

the ability to identify, find, evaluate,

Information Literacy and use information effectively.

the ability to help one to communicate,

Technology Literacy solve problems, and enhance life-long
learning skills for future progress.

Source: https://brainly.ph/question/640345
 VIDEO PRESENTATION

Guide Questions:
1. What are the basic components of Media and
Information Literacy?
2. What is Media Literacy? Information Literacy?
Digital Literacy?
3. How are these literacies connected or related to
each other?
 VIDEO PRESENTATION

Introduction to Media and Information Literacy

Youtube Channel: Arnel Ping
Date Uploaded: July 10, 2016 from
https://www.youtube.com/watch?v=b-Y6LRIppU4
CLASS DISCUSSION
Guide Questions:
1. What are the basic components of Media and
Information Literacy?
2. What is Media Literacy? Information Literacy?
Digital Literacy?
3. How are these literacies connected or related to
each other?
FORMATIVE ASSESSMENT:
RECITATION
http://apalinks.com/?homework=kindergarten-for-homework-science-4-holiday-year.htm
TOPIC OUTLINE
I. The Evolution from Traditional Media to New
Media
A. Traditional Media vs New Media
B. Technological Determinism vs
Cultural Determinism
C. Normative Theories of the Press
VIDEO PRESENTATION
History of Communication
by Volke.com
https://www.youtube.com/watch?v=rDkxsNmKDGk
TOPIC OUTLINE
I. Information Literacy
A. Definition and Importance
B. Components of Information
Literacy C. Ethical use of Information
VIDEO PRESENTATION
What is Information Literacy?
Youtube Channel: uniSheffieldLib
Date Published: November 7, 2012
https://www.youtube.com/watch?v=7sHvQa0vR_M
TOPIC OUTLINE
I. Media Literacy
A. Definition and Importance
B. Fundamental Elements of Media
Literacy C. Critical Thinking
1. Definition
2. Importance in Media Literacy
3. Fallacies in Thinking
TOPIC OUTLINE
I. Media and Information Sources
A.Sources of Information
1. Indigenous Knowledge
2. Library
3. Internet
4. Mass Media
B. Pros and Cons of the Different types of Media
as sources of Information
C. Evaluating Information Sources
TOPIC OUTLINE
I. Video Project
A. Camera Techniques
B. Treatment
C. Storyboard
TOPIC OUTLINE
I. Legal, Ethical and Societal Issues in Media and
Information
A.Plagiarism
1. Definitions
2. Types of Plagiarism
3. Use of Images, Videos and Music
4. Preventing Plagiarism
TOPIC OUTLINE
I. Opportunities, Challenges, and Power of Media
and Information
A. Opportunities and Challenges of Media and
Information
1. Economic
2. Educational
3. Societal
4. Political
B. Issues in Media and
Information 1. Cybercrimes
TOPIC OUTLINE
I. Current and Future Trends of Media and
Information
A. Ubiquitous Learning
B. Massive Open Online Course
C. Wearable Technology
D. 3D Environment
TOPIC OUTLINE
I. Media and Information Literate Individual
A. Overall Impact of Social Media and Information
1. Individual
1.1. Personal
1.1. Professional
1.1. Educational
2. Society
2.1. Economic
2.2. Social
2.3. Political
2.4. Educational
VIDEO PRESENTATION
Socialnomics 2017 by Eric Qualman
Youtube Channel: equalman
Date Published: October 25, 2016
https://www.youtube.com/watch?v=PWa8-43kE-Q
Individual
People use social media for many things, such as
socializing, finding and sharing information, shopping
and simply as a diversion. ... These are just a few of
the ways that social media can improve people's lives.
On the other hand, social media can cause stress and
other negative emotions.
TOPIC OUTLINE
I. People Media
A. Definition
B. Types and Characteristics
1. People as Media
1.1. Opinion Leaders
1.2. Citizen Journalism
1.3. Social Journalism
1.4.Crowndsourcing
2. People in Media
2.1. Print Journalist
2.2. Photo Journalists
2.3.Broadcast Journalists
2.4. Multimedia Journalists
C. Advantages, Limitations, and Value
TOPIC OUTLINE
I. Text Information and Media
A. Definitions, Characteristics, Format and Types,
Sources, Advantages, Limitations, and Value
B. Text as Visual
C. Selection Criteria
D. Design Principle and Elements
Definition
• Data sources in the form of printed media,
controlled databases, and similar numeric or textual
formats. Text media are data or information sources
which exist as references in textual, numeric, or
similar formats.
Criteria
• In the creation of text-based content, make sure
that the selection criteria (tone, style, purpose,
clarity) is followed. As for the choice of typefaces to
be used, refer to the discussion of the characteristics
of the fonts. When it comes to large body text, the
font should be clear enough to read.
TOPIC OUTLINE
I. Visual Information and Media
A. Definition
B. Purpose and Importance
C. Types and Formats
D. Visual Design Elements
Importance
• Visual media and information is also very
important because it caters visual learners, and
visuals are very important since it is known as one of
the most used in the senses. Most studies show that
visual media is the most effective since it is available
and can be easily perceived.
TOPIC OUTLINE
I. Audio Information
A. Definition
B. Charateristics and Purposes
C. Elements and Principle
D. Advantages
ELEMENTS
• Most common formats of audio information and
media WAV - MP3 OGG GSM FLAC AU AAC Types of
audio information and media 1. Radio transmission of
audio signals through the air. 2. Music recording
MP3, Digital audio files.
TOPIC OUTLINE
I. Motion Information and Media
A. Definition
B. Types
C. Characteristic
D. Advantages, Limitations and Value
Limitations
Fixed Pace: cannot be interrupted
Still Phenomena: Motion media is sometimes unsuitable
to other topics such as those involving a
map, a wiring diagram, etc.
Misinterpretation: In documentaries and
dramatizations especially, intended messages are quite
deep and complex. Because of that, young viewers who
lack maturity tend to misinterpret the
message.
Cost: Equipment and materials for motion media
are expensive. (e.g. DVD player, television,
computer, etc
REFERENCES:
https://www.slideshare.net/mobile/arnielping/medi
a-and-information-literacy-communication
https://www.skillsyouneed.com/ips/what-
is-communication.html
https://en.m.wikipedia.org/wiki/Communication
https://thebusinesscommunication.com
https://courses.lumenlearning.com/wm-
organizationalbehavior/chapter/the-process-
of-communication/
REFERENCES:
https://www.businesstopia.net/communication/lass
well-communication-model
https://www.communicationtheory.org/shannon-
and-weaver-model-of-communication/
https://www.communicationtheory.org/osgood-
schramm-model-of-communication/
https://www.slideshare.net/mobile/nik_telan28/me
diaandinformationliteracycommunication-
160628234720
https://www.communicationtheory.org/berlos-
smcr-model-of-communication/
REFERENCES:
https://www.ovrdrv.com/blog/10-levels-of-intimacy-in-
todays-communication/
https://www.pinterest.ph/pin/491736853063206295/
https://www.pinterest.ph/pin/471822498436538389/
https://www.google.com/url?sa=t&source=web&rct=j&url=https://media
smarts.ca/media-literacy-101&ved=2ahUKEwi-2Ovk2I_oAhWBPXAKHRe-
AfoQo7QBMAB6BAgAEAI&usg=AOvVaw3WgReFEt3n3XlkQKUfxEWr
https://www.google.com/search?q=how+is+communication+affected+by+
media&prmd=niv&sxsrf=ALeKk01zYPONEpeg1fo8XTaoKr88gKWI4w:15838
47544009&source=lnms&tbm=isch&sa=X&ved=2ahUKEwjfp_Txg5DoAhXE
dd4KHRoVBHIQ_AUoAnoECA8QAw&biw=360&bih=648#imgrc=sFIvckXMo
EZ7qM
REFERENCES:
https://www.brainyquote.com/lists/topics/top-
10-communication-quotes
https://brainly.ph/question/640345
https://www.youtube.com/watch?v=b-Y6LRIppU4
https://knightlife.paceacademy.org/knightlynews/2019/03/
01/schools-must-teach-digital-literacy/
http://web24it.com/services/information-
system-alerts-isa/
https://www.tehrantimes.com/news/433058/Iran-
to-hold-3rd-media-literacy-Olympiad
REFERENCES:
https://www.apple.com/newsroom/2019/03/apple-
teams-with-media-literacy-programs-in-the-us-and-
europe/
https://christimageassembly.org/index.php/gallery/e
ditorial-cartooning-about-media-literacy
https://hillviewcivilians.club/galleries/mass-
media-literacy
http://apalinks.com/?homework=kindergarten-
for-homework-science-4-holiday-year.htm