DATA SHEET / FACEBOOK ANALY TICS

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OVER 500 MILLION REASONS WHY FACEBOOK MATTERS
As companies move beyond marketing that interrupts a customer’s online experience, marketers
search for ways to join the conversation and have more relevant interactions with Facebook’s
more than 500 million users. Your Facebook fans are valuable! According to a Syncapse report 1:
• 68% of Facebook fans indicate they are very likely to recommend a product.
• Facebook fans reported spending $71.84 more per year than non fans

Marketers’ Challenges with Facebook

Do you know what Facebook visitors are doing on
your pages? What impacts their conversion rate?
Tagging challenges
Traditional tagging methods do not work on Facebook, so you
need a different approach than you have used on your website.
Limited visibility
Current solutions today fall short, limiting insight to awareness,
subscription and engagement.
Cannot track ad conversions
Ad tracking in Facebook is limited to impressions and clicks.
There are no ways to track ad conversions within Facebook.

THE WEBTRENDS ADVANTAGE

Webtrends Facebook Analytics offers the most comprehensive tracking and measurement analytics
to help you maximize ROI for your marketing investments. With Webtrends you receive:

• Faster time to value. A complete ready to run solution with pre-configured best practice reports
and to resources you need to simply modify and add reports as needed.
• Powerful unsurpassed measurement. Accurately measure deep metrics of all major Facebook features,
including ads, custom tabs and apps, and other components no other analytics tool can capture.
• Quick and flexible implementation. Start your analysis faster with easy, self implementation or
use Webtrends Services to help you maximize return on your Facebook investment.
• Campaign-wide context. Get a multi-channel perspective on your digital marketing by overlaying
your Facebook results on your web site, blog and other digital marketing data.
• Clear path to conversions. Detailed tracking of visitor interactions helps determine how many
visitors click through to custom apps and complete other conversion-related activities.

1 Source: http://www.syncapse.com/media/syncapse-value-of-a-facebook-fan.pdf
WEBTRENDS CAPABILITIES
Webtrends Facebook Analytics extends the reporting that you can get from Facebook Insights
today. With Webtrends, receive the most comprehensive tracking and detailed metrics within
opt-in custom Facebook applications, as well as site components that have been impossible to
meaningfully measure before.

• Custom tabs. Capture visitor interactions within custom tabs on your Facebook page.
• Custom apps. Capture a broad range of app-related interactions.
• Ads. Determine how many visitors click through to your custom apps and complete other
conversion-related activities.
• Flash. Understand how visitors engage with multimedia experiences created with a security-
limited version of Adobe Flash required within custom tabs.
• Links. Compare click-through rates within apps, tabs, ads and more.
• Pop-ups. Track when visitors click on Facebook AJAX pop-up windows.
• Content sharing. Determine the popularity of content by measuring how often visitors share it
with friends.
• Insight view. Review and analyze your Facebook data within Webtrends’ highly intuitive Insight
interface – even if you don’t have a full deployment of Webtrends Analytics 9.
• Cross-channel perspective. RSS overlays let you view your Facebook results in context to web
site, blog and other digital marketing data.

Report on the visitors with the highest potential for strongly influencing your brand.
WEBTRENDS FACEBOOK ANALYTICS: 1-2-3
Webtrends Facebook Analytics comes packaged with pre-configured reports that provide
insight into:

• Visitor interactions with your Facebook tabs and apps

• Activity generated by your Facebook advertising
• How much traffic your Facebook campaigns are generating and where that traffic is coming from.

Self-configuration guides enable customers to quickly tag their custom Facebook components
or you can take this to the next level and enhance your reports, add new reports, or enlist
Webtrends Services to further maximize your investment in Facebook.

Facebook
Self- Advanced
Packaged
Implementation Reporting
Reports

Out-of-the-Box Tag your apps Application-

Reports for User- Monitor your Apps related metrics
related metrics
1 2
Pre-configured Reports Self-implementation Leverage Webtrends
for apps/tabs via Guides enable you to turn Professional Services
easy-to-use Webtrends on tracking of pre- to extend your
Insight Interface configured reports reporting needs

Webtrends Analytics 9

About Webtrends Inc.

Webtrends is an enterprise customer intelligence company that turns online and offline data into understanding. We help
organizations realize a competitive advantage by providing insight-driven optimization of their digital channels. Our leadership
extends beyond the web analytics industry we founded in 1993 to the measurement, optimization and integration of all digital
content and customer intelligence, including web sites, social media and paid-search advertising. Our products and services are
trusted by thousands of leading brands and global organizations, including Microsoft, The Coca-Cola Company, The New York
Times and Cabela’s. You can learn more about Webtrends products and services at Webtrends.com or call 1.877.932.8736.
Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered
trademarks are the properties of their respective owners.