Devising Annual Plans :

Devising of annual plans can be done annually , quartly as well as

monthly with the help of Joint business plans which is held every
year and planning for upcoming 4 years is done .
Resource Allocation:
 R&D focus: The Company’s proactive R&D investments in
people, infrastructure and equipment accelerated the launch of
innovative products, marked by low power consumption and
enhancing the customer value proposition.
 Salary, wages and bonus 157.86 in cr. Future salary increases
7.00%
Marketing Department Structure:
Marketing Policies and Procedures :
 Monthly Target is given to every sales man .
 All the sales persons have to weekly report to the CEO.
 If they fail to achieve the target then, their payment is delayed.
 Advance payment is given to everyone .
 The company send newsletters to the employees .
 The company engages and give its 2 % share in corporate social
responsibility .
Incentives and Reward System :
 They give incentives on the need basis like when there is launch
of any new product then they give different incentives to the
employees .
 Sales target is given to very few department i.e. E commerce
department .
 According to sales target they give incentives to the employees.
 Salary, wages and bonus 157.86 in cr.
 Future salary increases 7.00%
Challenges faced by the company in achieving targets :
From the perspective of Sales Person :
 The work of salesperson is to analyze competition ( monetary
basis )
 The main challenge is to get and provide real time data to the
wholesalers as well as to retailers .
 To overcome this orient electric provide loyalty program in
which they provide real time data so that the salesperson can
pitch to other wholesalers and retailers .
From the perspective of wholesalers and retailers :
 Orient Electric focuses on premium products ,
 Due to high price of products wholesalers don’t fix the amount
of order they have to place .
 Wholesalers don’t share data to the company .
 Retailers are facing problem as they are not getting their
payment on time .
Marketing Audit :
There are two types of audit which is followed by the company :
Internal Audit -
Basically done by internal Audit team of the company .
External Audit –
External Audit of the company is done by third party companies i.e.
E&Y and PWC .
Components of marketing Budget:
There are three types of components :
1.Above the line : ATL strategies focus at directing the
communication towards the mass market. All promotional messages
are untargeted, meaning they do not focus on a specific target
group.
 Advertising campaigns directed at the regional or national level
 Promotional messages in newspapers, online articles, and
advertisements
 Pan-country or pan-city radio broadcasts
2.Below the line :
BTL activities are more focused and they are directed towards
specific groups of customers. They are highly targeted, with
advertisements being created keeping in mind the demographic and
psychographic characteristics of particular customer segments.
 Outdoor advertisements: Billboards, fliers, banners,
sandwich boards, and so on
 Direct marketing: SMS, emails, social media posts,
pamphlets
 Sponsorship: Events, competition
 Public Relations: Press conferences, viral marketing
 In-store promotion: Visual merchandising, retailer pop-ups,
sampling, sales promotions.
3.Online :
Digital marketing: Online banners and buttons, social media posts,
blog articles.