Volume 8, Number 52
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F o r A l l Yo u r O n l i n e &
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over 625 Hispanic publications in
180 markets nationwide with a
combined circulation of 19
million.
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Latino Books Into
June 29, 2010
In this issue
Myths Hamper the Housing Recovery
SVREP Announces Taste of the Americas/Sabor de las Americas
Semifinalists: Semifinals Winners will face Home Girl Café in July
16th Latino Vote Benefit
It's Not Too Late to Listen to All These GREAT Speakers at the
2010 NCLR Convention
Immigration Insights: Twice Weekly Insights Into This Important
Issue
KRAFT FOODS JOINS HACR ELEVATING THE POWER OF
HISPANIC INCLUSION
Actor Wilmer Valderrama Honored with CHCI Service Award in
Los Angeles
More Events for your consideration
Issue quote
"Respect your fellow human being, treat them
fairly, disagree with them honestly, enjoy their
friendship, explore your thoughts about one
another candidly, work together for a common
goal and help one another achieve it." ~Bill
Bradley
If you find a quote you like let me know. I will be happy to send to our
8,800 plus Hispanic advertising and media executives & give you a plug for
sending it!
Our Goal
Latino Print Network's goal with each issue is for you to say at
least once "Glad I learned that".

Movie Awards
Click Here for More Info
This is a GREAT new awards
designed to help more Latino
themed movies be produced
and distributed. Please share
this information with others.
Latino Books Into
Movie Awards
Click Here for More Info
Dear Readers & Writers,
We are also pleased to announce a new
awards competition to be held under the
auspices of the International Latino Book
Awards: The Latino Books into Movies
Awards. Many of us would love to see
more movies being produced that star
Latinos and feature Latino themes.
Realizing that many movies start with a
great book, Latino Literacy Now has
created a second competition within the
framework of its International Latino Book
Awards: the Latino Books Into Movies
Awards
The awards will be presented on the
weekend of October 9-10, 2010 during the
Los Angeles Latino Book & Family
Festival (www.LBFF.us), another Latino
Literacy Now program, that takes place
annually at California State University, Los
Angeles.
Judges for these awards will include
screenwriters, producers, and other
Hispanic Marketing Podcasts
Use and download free HM101 Podcasts. These are good for
sales staff, editorial writers, and fiscal officers. The podcasts
cover short insightful aspects of Hispanic marketing and the
American Hispanic community. Over 50 national media,
marketing and community leaders provide you with their
personal insights. These are good for staff meetings, bringing
new staff up to speed, and to relearn old ideas to better
manage our current businesses.
Abrazos,
Kirk Whisler
Executive Editor
760-434-1223
kirk@whisler.com
Myths Hamper the Housing Recovery
by Alejandro Becerra
Over a year ago, the nation's housing sector and economy
nearly collapsed. Since then, the Administration and Congress
have taken significant steps to avert a deeper recession,
stabilize home prices, and ignite the nation's economic
recovery. Record-low interest rates, rock-bottom home prices
and a large housing inventory put homeownership well within
the reach of thousands of home buyers. A new wave of
foreclosures, boarded-up homes and blighted communities,
however, threatens to reverse recent economic gains and
increased home sales.
The recent decline in home values has already cost American
homeowners $4 trillion in equity. The high loss of jobs, heavy
household debt, and low income growth among millions of
Americans has stalled significant economic progress. At the
entertainment industry professionals.
Winning books will be distributed to
pertinent Motion Picture Studios,
Producers, and Agents, depending on
genre.
These awards are now officially open.
Information is attached. You may also find
the information online at:
http://www.box.net/shared/lc32znu1le.
Sincerely,
Jim Sullivan
Executive Director, Latino Literacy Now
Expo Comida Latina is the
leading food industry event
of it's type. To register
FOR FREE:
Click Here For More Info
August 14-16, 2010
Los Angeles
Convention Center
The California Hispanic
Chambers of Commerce
31st Annual Convention to
same time, reluctance to effectively help many troubled
mortgage borrowers who are erroneously believed to have
acted irresponsibly continues to hamper government efforts
to fully resolve the housing crisis. We won't revitalize the
housing sector successfully until we dispel the myths about
what created this crisis.
Myth #1: The bulk of subprime loans were made to
irresponsible borrowers who knew they could not
afford the homes they bought.
This statement is substantially incorrect. The Wall Street
Journal has reported that 55% or more of all borrowers who
obtained subprime loans in recent years could have qualified
for less expensive conventional loans. Some reports have also
shown that minority borrowers were more likely to get risky
and higher-cost loans even if many of them qualified for
prime mortgages.
According to a Washington Post article, for example, a newly
released report by the National Community Reinvestment
Coalition found that Latinos were 70% and African Americans
were 80% more likely than their White counterparts to
receive a subprime loan. This disparity was reported to exist
even if the groups compared had similar credit scores,
incomes, and loan sizes.
Certainly, many subprime borrowers acted irresponsibly,
including affluent and more experienced homeowners who
stripped away the equity in their existing homes. Many
borrowers were mostly ill informed, however, and ill prepared
to handle the risks and high costs involved in paying off their
loans.
These new and unregulated exotic "subprime" loans were
presumably offered in good faith to borrowers who were told
they could legitimately pay them off. Far from true, these
loans generally lacked transparency, featured misleading low
"teaser rates" that rose dramatically over time and contained
deceitful loan terms and conditions.
In fact, many borrowers who normally considered themselves
well-informed were victimized by predatory lenders. For
example, a recent study by the Federal Trade Commission
found that 20 percent of borrowers who were shown
mortgage disclosure forms could not identify the interest rate
 take place August 11-13,
2010 at the Millennium
Biltmore Hotel in
Los Angeles, CA.
For more information go
to: www.cahcc.com
LUIS VALDEZ's landmark
stage play, "ZOOT SUIT"
opened in Mexico City
on April 29, 2010.
Luis Valdez directs the National
Theatre Company of Mexico
(CNT) in what will be the first
Chicano play ever produced by the
national company. Alma Martinez,
who appeared in the original stage
and film, brought the project to the
CNT and serves as US-Mexico
Project Coordinator.
FACEBOOK: Zoot Suit (Compañía
Nacional de Teatro)
they would be paying, 44 percent could not tell if there was a
prepayment penalty for refinancing, and 24 percent could not
tell which loan was less expensive when looking at two
different loan applications.
Millions of consumers have been fortunate and savvy enough
to make sound decisions when financing a home mortgage.
Federal Reserve Chairman Ben Bernanke has emphasized that
unfair or deceitful practices by lenders caused the extension
of many costly "loans that were inappropriate for or misled
thousands of borrowers." Until this is well understood,
garnering the vigorous support needed to successfully
implement streamlined loan modifications that can include
reduction of principal will be difficult. Such loan modifications
are essential to the recovery of housing and the overall
economy.
Myth #2: A recent obsession with homeownership
fostered subprime lending to "weak" borrowers who
were likely to default.
Since 1934, our national housing policy has been "to reaffirm
the long-established commitment to decent, safe, and
sanitary housing for every American." Although rental housing
remains a top policy priority for meeting the shelter needs of
the poor, homeownership itself has long been considered the
cornerstone of the American dream and the first step towards
the creation of long-term wealth.
Critics of homeownership fail to point out that the highest rate
of homeownership for the entire US population was achieved
six years ago, especially for minority members whose income
gains were enabling them to achieve middle-class status. This
singular achievement occurred long before millions of
borrowers -- regardless of race, ethnicity, or income -- were
cajoled into defective loans, which typically required little or
no income documentation, and contained hidden fees and
excessive interest rates.
According to Federal Deposit Insurance Chairman Sheila Bair,
"a complex interplay of risky behaviors by lenders, borrowers,
and investors led to the current financial storm. To be sure
there's plenty of blame to go around." The federal
government, for example, should not be faulted for promoting
homeownership as a national goal but rather for failing to lay
out well-defined policies for increasing homeownership
 appropriately.

Let's not throw the baby out with the bath water. We need to
eliminate predatory loans but not the benefits of owning a
home. Homeownership builds equity and wealth, fuels
economic growth, and creates jobs in the home construction
and remodeling sectors, representing about 10 percent of US
gross domestic product (GDP). The housing sector alone was
responsible for over 75 percent of all job growth between
2004 and 2007. Studies have shown that benefits for children
of homeowners include their likelihood of achieving higher
levels of education and earnings, and a diminished probability
of experiencing teen pregnancy and welfare dependence.
Other benefits include improved maintenance of homes and
enhanced neighborhood stability.

Myth #3: Because low-income homebuyers are riskier

borrowers and in recent years had access to too much
credit, they were bound to default on their loans.

According to this myth, low-income households are generally

assumed to possess "less than stellar" credit. However, data
on many low-income borrowers show that they are not riskier
borrowers than those with higher incomes, especially when
their actual credit worthiness is appropriately measured.
Rather, when these borrowers do have access to credit and
well-designed affordable homeownership programs, they pay
their mortgages diligently, maintain their loans longer, and
their mortgages often turn out to be fairly profitable and
stable for lenders.

Over the past four decades, the US Department of Agriculture

has successfully carried out the Section 502 Single Family
Homeownership Loan Program, which has benefited hundreds
of thousands of rural low-income families and experienced low
default rates. Other examples confirming that lower income
borrowers who are well-prepared and pre-approved for
mortgage loans can achieve sustainable homeownership
Hispanic Business include:
Showcase
In 2007, Neighborhood Housing Services reported that
September 10-11, 2010 of nearly 3,000 loans it funded to borrowers averaging
San Diego Convention only two-thirds of the national median income, the
Center delinquency rate was only 3 percent, considerably below
the 15 percent subprime default rate at the time.
www.HBshowcase.com The Massachusetts Affordable Alliance program has
enabled more than 13,000 families with below median
Produced by the incomes to become first-time homeowners over the past
Hispanic Chamber of 18 years. A recent review shows that the delinquency
e-Commerce rate in the first nine months of 2008 was 2 percent,
compared to 4 percent for all prime mortgage loans
statewide, and considerably below the subprime default
Get Your Booth NOW rate.
In 2009, the overall default rate for nearly 9,000
low-income families who purchased homes through the
use of affordable housing programs in Boston, Chicago,
Los Angeles, New York, and San Francisco was less than
1 percent. In 2010, a report on New York City's
affordable homeownership program showed only 13
foreclosures out of more than 20,000 homes sold to
low-income families.
Housing our Communities (HOC), a nonprofit housing
organization based in Arizona and Nevada, has used
various homeownership assistance programs
successfully. Despite high rates of foreclosure in those
two states, HOC has produced 384 first-time home
buyers between October 1, 2007 and September 30,
2009. It has experienced only four foreclosures since
1988 and none over the last five years. HOC is currently
Need Great Artwork For helping someone become a first-time homeowner every
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Ignacio Gomez has created
loan product.
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700+ illustrations for In spite of the foreclosure debacle, a great number of
marketing campaigns; 40+ mortgage-ready Americans should now be able to achieve
sustainable homeownership. At a time of historically low
movie and theater posters;
interest rates and home prices, mortgage loans can and must
and hundreds of other be made the right way by providing home buyer education
images. and counseling, reasonable loan terms, affordable down
payments, and homeownership assistance to qualified home
buyers.

About the author:

Author Alejandro Becerra is a recognized housing expert. He
started his career working for the U.S. Department of Housing
and Urban Development (HUD) within the International
Housing and Mortgage Servicing Divisions, then in later years
Call Ignacio Gomez at
worked for HUD's Office of Fair Housing and Equal
818-243-2838 Opportunity, and most recently from 2000 to 2003 with the
HUD Field Office in Tucson, Arizona. He has also held key
 positions in the federal government, including that of Policy
Analyst within the Office of the Secretary in USDA where he
helped preserve the federal government's only rural
homeownership program for low- and moderate-income
families. To buy a copy of his book Hispanic Homeownership:
The Key to America's Housing and Economic Renewal go to
www.barclaybryan.com

For you to learn more

about the values of
Hispanic Publications
HACU's Annual Conference provides a unique forum for
Latino Print Network has
done an 80 page study
the sharing of information and ideas for the best and
entitled The Strengths of most promising practices in the education of Hispanics.
Hispanic Owned Visit www.hacu.net for more information and to register.
Publications
The study details through interviews and
research the 29 key values Hispanic SVREP Announces Taste of the
Publications offer to those wanting to reach Americas/Sabor de las Americas
the Latino community.
Semifinalists: Semifinals Winners will
Click Here For The face Home Girl Café in July 16th
FREE 80 Page Study Latino Vote Benefit
(New link)

"Who will prevail in 2010's Taste of the Americas Competition,

as Home Girl Café Chef Patricia Zarate defends her Premio
Cua (Nahuatl for cook) Title from 2009 against two
challengers in a gourmet "tasting meal" cook-off on July 16,
2010 at Union Station?" asked SVREP President Antonio
Gonzalez.

"Find out at the Taste of the America's Semifinals Reception

on Friday, June 25th at Chiparaki Cultural Center (1637 N.
Spring St. Los Angeles, Ca, 90012) where two finalists will be
selected to face Premio Cua winner Home Girl Café Chef
Patricia Zarate on July 16, 2010 from among the following
The Results of the 2010
Semifinalists chosen through online balloting from fifty one
International Latino Book
nominees at the Taste of the America's Semifinalists Appetizer
 Awards - the 12th such
awards, held May 25, 2010
at the Jacob Javits
Convention Center in New
York.
Click Here For The Results
If you are interested in the
Entertainment Industry, consider
joining the National Association of
Latino Independent Producers.
For 10 year NALIP has helped
thousands of Latinos gain access and
power within the Entertainment
Industry. The organizations serves
producers, directors, writers, and all
other behind the camera professions.
For more information about
becoming a member click here.
Regular memberships are as low as
$50 and student memberships only
$20.
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Reception on this Friday (June 25th)," continued Gonzalez.
The Semifinalists are:
Zumaya Grill
La Carreta
Moles La Tia
La Fonda Antioquena
Wood Spoon
Cha Cha Cha
Mi Querido Pulgarcito
Mo Chica
El Caserio Cacao Mexicatessen
Thirty "Taste of the Americas Judges drawn from pre-paid
Benefit Donors as well as Latino Vote 2010 Committee
members who participated in the "Tasting" process with
SVREP President Antonio Gonzalez during January to May will
attend the semifinals and make the selections. The judges will
taste appetizers prepared by each of the ten semifinalists who
are drawn from a wide variety of Latin American culinary
inspirations including US Latino, Colombian, Southern
Mexican, Northern Brazilian, Caribbean-Criolla, Salvadorean,
Peruvian, Ecuadorian, and Central Mexican. Contact Ruby
Medrano at 323-343-9299 if you wish to attend (to attend
you must pre-pay your Benefit contribution).
The Semifinals Reception is open and free to the media!
"Remember proceeds from July 16th Taste of the Americas
benefit go to underwrite SVREP's paramount Latino Vote 2010
campaigns: Raza Youth Vote California, and "I'm a Pro
Immigrant Voter". Together the nonpartisan efforts will
mobilize 250,000 young and immigrant-profile voters in
California in November 2010," concluded Gonzalez.
High-Caliber Speakers
Are Just the Beginning
The 2010 NCLR Annual Conference in San Antonio, Texas,
from July 10-13, offers the incredible opportunity to hear
from our nation's leaders and newsmakers at the Henry B.
Gonzalez Convention Center. Don't miss these
newspaper and government representatives from the Obama administration: The
Honorable Shaun Donovan, Secretary of the U.S. Department
entities. Contact
of Housing and Urban Development; The Honorable Hilda
transedita@live.com
Solis, Secretary of the U.S. Department of Labor; Russlynn H.
or go to Ali, Assistant Secretary for Civil Rights, U.S. Department of
www.transedita.com Education; and Dr. Garth Graham, Deputy Assistant
Secretary, Office of Minority Health.

In addition, the 2010 NCLR Annual Conference offers the

opportunity to hear from civil rights, media, and political
leaders such as: The Honorable Robert Menendez, U.S.
Senator (D-NJ); Patrick Corvington, CEO of the Corporation
for National and Community Service; Wade Henderson,
President and CEO of The Leadership Conference on Civil and
Human Rights; Dr. Michael Lomax, CEO of UNCF; Maria
Hinojosa, Managing Editor and Host of NPR's Latino USA; and
Julie Stav, financial expert and bestselling author.

NCLR is also thrilled to present the following speaker lineup of

Texas leadership at the 2010 NCLR Annual Conference: The
Honorable Rick Perry, Governor of Texas; the Honorable Julián
Need A Castro, Mayor of San Antonio; Henry Cisneros, Executive
Quality Portrait for your Chairman, CityView; and Leticia Van de Putte, Texas State
Senator (D-26).
business, restaurant or
family? For a full listing of 2010 NCLR Annual Conference events,
Ignacio Gomez has over 250 workshops, and town halls, click here. Don't forget-all NCLR
satisfied clients. Call workshops and town halls are free and open to the public!

Ignacio Gomez at
Don't miss the National Latino Family Expo! Held July 10-12
818-243-2838 in Halls C and D of the Henry B. Gonzalez Convention Center,
the National Latino Family Expo features seven different
pavilions ranging from culture and history to community,
technology, and the environment. From puppet-making and
Zumba classes to healthy cooking demonstrations and free
health screenings, there are plenty of activities to keep your
whole family entertained! Discover great music our Tejano
music pavilion on Saturday, July 10 and Sunday, July 11, or
the Diversity Career Fair and Senior's day on Monday, July
12. Don't miss your chance at free giveaways, prizes, social
media clinics, autograph signings, and a special guest
appearance by Dora the Explorer! For a full listing of all
National Latino Family Expo events, and how you can use
FREE transportation to get there, click here.

Don't forget to follow NCLR on Twitter and Facebook for


The National Association of
Hispanic Publication's José
Martí Awards are the largest
Latino Media Awards
Click here for the 2010
Award Winners
The State of Hispanic
Print 2010
Click here for The State
of Hispanic Print power
point presentation that
Kirk Whisler gave at the
2010 NAHP Convention in
Albuquerque
For more indepth research please
call Kirk Whisler, Latino Print
Network, 760-434-1223,
kirk@whisler.com
Be sure to mark your
calendar for the NAHP
2011 Convention:
Orlando, Florida
October 12-15, 2011
updates and information. Text CONF to 62571 to get 2010
NCLR Annual Conference updates sent directly to your cell
phone!
Hispanic Zip Profile USA offers you a totally different
way to market to Latinos. Not merely the number of
Latinos in a zip code and a few basic characteristics,
but over a thousand pieces of GREAT data. For example
target Hispanics by five comprehensive levels of
language skills with the detailed LPN Spanish Index.
Call Kirk at 760-434-1223 for more information.
Immigration Update: Twice Weekly
Insights Into This Important Issue
President Meets with Diverse Leaders
on Immigration Reform Advancing
Reform Legislation, Arizona Lawsuit
Discussed
On Monday, June 28, a diverse group of civil rights, labor,
religious, and immigrant community leaders met with
President Obama for a meaningful discussion on the effort to
win comprehensive immigration reform. The following is a
statement from Ali Noorani, Executive Director of the National
Immigration Forum and Chair of the Reform Immigration FOR
America:
"Today, we strongly requested for the President to assert his
leadership and escalate his efforts to assure comprehensive
immigration reform legislation is enacted in 2010. From our
meeting, it is clear that the President is committed to
comprehensive immigration reform and understands that
Congressional action is needed urgently.

Hispanic Zip Profile USA offers
you a totally different way to
market to Latinos. Not merely the
number of Latinos in a zip code
and a few basic characteristics,
but over a thousand pieces of
GREAT data. For example target
Hispanics by five comprehensive
levels of language skills with the
detailed LPN Spanish Index. Call
Kirk at 760-434-1223 for more
information.
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Click here to see a quick
video of some of the Movies
We also strongly urged the administration to assert the proper
role of the federal government in immigration enforcement by
bringing up a legal challenge to Arizona's harsh immigration
law, "SB 1070". The President indicated that he had asked
the Department of Justice (DOJ) to review the Arizona law
and that it will be up to the DOJ as to whether and when that
law is challenged.
We applaud the President for doing the right thing in
requesting the Department of Justice to review the law. The
President is asserting the federal government's authority and
we strongly urge the Department of Justice to demonstrate
needed leadership by challenging the Arizona law.
The President knows that a federal challenge to the Arizona
law isn't enough. Any legal action will only raise the stakes for
the President and Congress to take real and meaningful action
to ensure finally, a federal solution to our broken immigration
system. Federal intervention in Arizona is necessary to
prevent the federal immigration system from falling into
complete chaos. For the federal government to assert its
constitutional authority over immigration policy in this
instance, but to do nothing concrete legislatively will only
serve to further divide the American people.
In our discussions today, we raised our concerns about the
urgently needed reforms to the harsh and draconian detention
and deportation mechanisms that are tearing apart families
and communities under his watch. We will continue to work
tirelessly to ensure that the President and his administration
uphold America's finest values of transparency, due process
and family unity in the enforcement of America's immigration
laws.
We will support the President's efforts to finally fix our
nation's broken immigration system, as will the overwhelming
majority of Americans. Senate Democrats have stepped
forward with an outline for legislation. It is now up to the
Republican Party to work across the aisle and address this
urgent crisis affecting all Americans."
KRAFT FOODS JOINS HACR ELEVATING
THE POWER OF HISPANIC INCLUSION
 & Shows Edward James
Olmos has been in
Expo Comida Latina is the
leading food industry event
of it's type. To register
FOR FREE:
Click Here For More Info
August 14-16, 2010
Los Angeles
Convention Center
Sign up for Hispanic Marketing 101
podcasts
The Big Winner
at the 2008 Tony's is now
slated to be a movie
As Corporate America continues to understand the strategic
importance of diversity as a tool to increase shareholder
value, the Hispanic Association on Corporate Responsibility
(HACR) welcomes Kraft Foods as a generation level corporate
member.
Kraft Foods will become a part of an extended network of
corporate thought leaders and have the opportunity to share
best practices to further its ongoing social corporate
responsibility and inclusion initiatives.
"We're fully committed to diversity as an integral part of our
business strategy," said Irene Rosenfeld, Chairman and Chief
Executive Officer. "At Kraft Foods, diversity is not just about
gender or race. Rather, it's also about bringing together
people with diverse experiences, perspectives and
backgrounds. As a result, we're creating a culture that's open
and inclusive - a culture that's driving business success for
our shareholders, our business partners, our consumers and
our employees."
As one of the world's leading food companies, Kraft Foods is
at the forefront of the movement toward promoting inclusion
and believes in the value of cultivating a diverse work
environment for its customers, employees, shareholders and
the communities where it does business.
"With this new partnership, Kraft Foods will join a network of
Fortune 500 companies who are making a difference in
diversity through innovative strategies designed to meet the
needs of a growing Hispanic consumer market," said
President & CEO of HACR, Carlos F. Orta.
Working with its corporate and coalition members, HACR
continues to elevate the power of Hispanic inclusion to ensure
increased Latino representation in the Corporate America.
Actor Wilmer Valderrama Honored with
CHCI Service Award in Los Angeles
Valderrama Extends Partnership to Serve as
Spokesperson for College Readiness Program
 The 2009 Hispanic Print
Trends & Analysis
Click here for the most
comprehensive annual
analysis of Hispanic Print
anywhere.
For more indepth research please
call Kirk Whisler, Latino Print
Network, 760-434-1223,
kirk@whisler.com
Join Our List
The Congressional Hispanic Caucus Institute (CHCI), the
nation's premier Latino youth leadership development and
educational organization, presented actor Wilmer Valderrama
with the CHCI Service Award on Monday, June 21, 2010, in
Los Angeles, CA. Valderrama received the award for his
service as the official spokesperson for CHCI's Ready to Lead
(R2L) college readiness program that helps Latino high school
students enter post-secondary education.
Valderrama also announced the extension of his partnership
with CHCI as the R2L spokesperson through December 2012.
Since April 2009, Valderrama has appeared at workshops
around the country sharing his life story of achieving the
American dream and inspiring youth to pursue their own
dreams through higher education. Valderrama has also filmed
several public service announcements for CHCI.
"This has been some of the most rewarding work I have ever
done," said Valderrama. "It is crucial that we embrace the
youth of today for the future of America. When I tell them
they can, that's all they need."
More than 150 CHCI alumni, supporters and board members
were in attendance to help raise money to benefit Los Angeles
area youth. Local Congressional Representatives Joe Baca and
Lucille Roybal-Allard joined Esther Aguilera, CHCI President &
CEO, in honoring Valderrama. Representative Judy Chu and
comedian Paul Rodriguez also attended.
"Wilmer's unwavering commitment to CHCI's Ready to Lead
Program exemplifies true leadership as a role model for Latino
youth," said Aguilera. "We need more young, civically
engaged Latinos like Wilmer who are dedicated to giving back
to the community and using their voice to create positive
change."
The event also featured the signing of a Memorandum of
Understanding between CHCI and the Housing Authority of
the City of Los Angeles (HACLA). The two organizations
agreed to work collaboratively to increase the number of
Latino students in the Los Angeles area that are exposed to
important information about college affordability, readiness
and leadership. More than 70 HACLA students have
participated in CHCI's Ready to Lead (R2L) program the past
two years.
"We are proud to partner with the Congressional Hispanic
Caucus Institute and look forward to the expansion of our
partnership," said Rudolf C. Montiel, President and CEO of
Housing Authority of the City of Los Angeles. "We look
forward to providing opportunities to give communities of
color possibilities for a bright future. Education is a great
equalizer and if young men and women pursue careers in
science, technology, engineering and math, they are assured
of never needing public assistance."

CHCI's mission is to develop the next generation of Latino

leaders by promoting higher education, providing unmatched
career development experience, and award-winning
leadership development curriculum. CHCI accomplishes its
mission by offering educational and leadership development
programs, services, and activities that promote the growth of
participants as effective professionals and strong leaders.

More Events For Your Consideration

 August 19-25, 2010
Chinese 6 Mann Cinemas, Hollywood, CA

Important Events
To Plan For?
e-mail info about your Media, Marketing or Latino event to
kirk@whisler.com

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 HM101 Thank you.

Sinceramente,

Kirk Whisler
Hispanic Marketing 101

email: kirk@whisler.com
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