Volume 8, Number 25
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March 30, 2010
It's not too late to sign up for the 2010 NALIP Conference -
and you will be glad you did. I look forward to seeing many of
you there.
Our second piece is the final column from Roberto Rodriguez
after 16 years of putting out weekly columns. We look
forward to more books from you in the future Roberto.
In this issue
Salvadorans Outnumber Dominicans in the U.S. Since 2000
Dreaming Bigger Dreams: End of Column of the Americas
The complete 2010 José Martí Awards from the NAHP
Convention in Albuquerque
The 2010 San Diego Latino Film Festival and Cinelatino
Announce "Cinelatino Audience Choice Awards" to Best Feature
and Documentary
HACR BOARD OF DIRECTORS ELECTS THREE NEW
COALITION MEMBERS
UTSA INSTITUTE AWARDED $780,000 TO HELP TEXAS
BORDER COMMUNITIES REVITALIZE LOCAL ECONOMIES
More Events for your consideration
Issue quote
"You've got a lot of choices. If getting out of bed in
the morning is a chore and you're not smiling on
a regular basis, try another choice." ~Steven D.
Woodhull
If you find a quote you like let me know. I will be happy to send to our
8,800 plus Hispanic advertising and media executives & give you a plug for
sending it!
 Our Goal
Latino Print Network's goal with each issue is for you to say at
least once "I didn't know that".

Podcasts
Check out HM101 Podcasts. We keep the podcasts short and
insightful on various aspects of Hispanic marketing and the
community. We've interviewed over 50 media, marketing and
community leaders to provide you with their insights.

Un abrazo,

Kirk Whisler
Executive Editor
The National
Association of
Latino Independent
Producers' 2010
Convention, with
the theme
Navigating in a
Sea of Change, Salvadorans Outnumber Dominicans in the
will be held April U.S. Since 2000
9-11 at Loews
Santa Monica Beach By the National Institute for Latino Policy (NiLP)
Resort.
While the latest Census estimate of the Latino population in
This event is a GREAT the United States puts the number at close to 46.9 million in
2008 (or 51 million if you include Puerto Rico), these
place learn, grow and,
estimates do not include a breakdown of the Latino
most importantly, network
subgroups. The American Community Survey (ACS), which is
within the Entertainment a separate program from the one that does the population
Industry. If you have film, estimates, put the Latino population in 2008 at 45.4 million
TV, video, or documentary (or 49.3 million if you include Puerto Rico), and they do
projects this is where you provide a breakdown of Latino nationalities.
want to be.
Based on the 2000 Census, there were 35.2 million Latinos in
the United States (or 39.0 million if you include Puerto Rico).
The largest Latino subgroups in 2000 were:
 1 Mexicans 20.9 million
2 Puerto Ricans 3.4 million (7.2 million if you include
Puerto Rico)
3 Cubans 1.2 million
4 Dominicans 0.8 million
5 Salvadorans 0.8 million

According to the American Community Survey, in 2008, the

Latino subgroup breakdown was as follows (see table at end
of article):

1. Mexican 29.3 million

2. Puerto Rican 4.1 million (7.9 million if you include
Puerto Rico)
3. Cuban 1.6 million
4. Salvadoran 1.5 million
5. Dominican 1.2 million

While there was no change in the rank order of the top three
LUIS VALDEZ's Latino subgroups, Salvadorans have topped Dominicans as
landmark stage play, the 4th largest subgroup.
"ZOOT SUIT" is set to
open in Mexico City The Census projects that there are currently 49.7 million
Latinos in the United States (50.9 million if you include Puerto
on April 29, 2010.
Rico). However, we will have to wait for the results of the
Luis Valdez directs the National 2010 Census itself to get the Latino subgroup figures for this
Theatre Company of Mexico year. Let's see how they compare to these ACS figures.
(CNT) in what will be the first
Chicano play ever produced by
the national company. Alma
Martinez, who appeared in the
original stage and film, brought
the project to the CNT and
serves as US-Mexico Project
Coordinator.
FACEBOOK: Zoot Suit
(Compañía Nacional de Teatro)
 The All-in-One
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The 2010 International

Latino Book Awards
will be held May 25,
2010 at the Jacob A Special Invitation
Javits Convention
Center in New York. Latino Business Chamber of Greater Los Angeles
Phone 760-434-4484 Cordially Invites You to an Evening Reception
about attending or Celebrating Our One Year Anniversary
sponsoring this
Featuring Keynote Speakers:
important event.
Gloria Molina
Los Angeles County Supervisor
1st District
Discussing Economic Recovery Efforts in LA County

Ana Ma
Chief of Staff
Small Business Administration

Thursday, April 8, 2010


The National
Association of Hispanic
Publication's José Martí
Awards are the largest
Latino Media Awards
Click here for the 2010
Award Winners
If you are interested in the
Entertainment Industry,
consider joining the National
Association of Latino
Independent Producers. For
10 year NALIP has helped
thousands of Latinos gain access
and power within the
Entertainment Industry. The
organizations serves producers,
directors, writers, and all other
behind the camera professions.
For more information about
becoming a member click
here. Regular memberships are
6:00pm-9:00 pm
Tickets $10 for Members, $15 for Nonmembers
Appetizers and Refreshments
Cicada Restaurant
Main Ballroom
617 South Olive Street,
Los Angeles, CA 90014 USA
Parking: $8 at Cicada or street parking
Convenient to the Pershing Square Metro Red/Purple Line
Station
Please RSVP dorigel@lbcgla.org
(213) 347-0008
For more information about LBC-GLA please visit our website
www.lbcgla.org
Dreaming Bigger Dreams:
End of Column of the Americas
By Roberto Dr. Cintli Rodriguez
How do you end a column after 16 years? With regrets and
unfulfilled dreams? Perhaps, but truthfully, Column of the
Americas as a deadline-based column ends with even bigger
dreams.
There indeed is disappointment with the ease in which the
U.S. populace has accepted and normalized 1) the notion of
permanent war as a God-given U.S. birthright; 2) the further
militarization of the nation & world; 3) the politics of fear,
hate and blame; and 4) Big Brother Government. All with
nary a whimper.
Under George W. Bush, this was not surprising. The
disappointment has come in seeing the Obama administration
generally embrace the reactionary policies of Bush's 9-11
Nation. Despite the 2006 & 2008 electoral sweeps - in which
the electorate thoroughly repudiated the Republican program
of war, xenophobia and corporate welfare - [angry]
conservatives act as though they won. The irony is that
president Obama actually has governed as though he agrees,
 as low as $50 and student and owes them. For example, his health care reform is
memberships only $20. actually a centrist compromise; universal health care it is not.

There are regrets; while many of us drove CNN's Lou Dobbs

into political exile, we didn't consistently go after the
entertainment industry - an industry that enables
dehumanization and what amounts to racial apartheid. During
this era, Jay Leno made Americans comfortable laughing
nightly at "illegal aliens." After 35 years, Saturday Night Live
has still not taken its "No Red-Brown comedians need apply"
signs down, and Spanish-language TV continues to generally
be an assortment of "all-blonde" networks.

Another regret is that the journalism profession has now

Be sure to mark your
become the lapdog of government. Even now, there's plenty
calendar for the NAHP of money for invading, occupying and bombing nations, but
2011 Convention: little for health and education. While pols are seemingly
unaware of this jarring equation, media lapdogs are nowadays
Orlando, Fla handsomely rewarded for being consistently wrong and/or
silent.
October 12-15,
2011 Enough on these failings.

The bigger dreams involve ceasing writing reactively and

writing from a point of creation. Column writing is necessarily
reactive; I've been writing about human/Indigenous rights,
anti-immigrant hysteria and U.S.-support of brutal military
dictatorships since 1972. And now, with a president lying us
into Iraq, the instinct is to counter. The same holds true when
society unabashedly scapegoats brown peoples, and treats
migrants as disposable populations; witness the March 21
rally in Washington D.C. More than demanding reform, it was
a demand by more than 100,000 marchers to treat migrants
as full human beings. While the president's centrist approach
to immigration reform places a heavy emphasis on draconian
enforcement, conservatives will interpret human rights for
For you to learn more migrants and "the path to legalization" as nothing short of
about the values of "freeing the slaves" and a cause for insurrection.
Hispanic Publications
Latino Print Network Simply creating, without countering is akin to burying one's
head in the sand. But there comes a time when always
has done an 80 page
responding means always reacting - rarely creating. But
study entitled The because of permanent war, my focus as a writer lately, has
Strengths of Hispanic become heavily tiled towards resistance. The creation element
Owned Publications of who I am has suffered (this is true of most people). It's
The study details through time for balance, thus a time to create.
interviews and research the 29
key values Hispanic Publications
offer to those wanting to reach
the Latino community.
Click Here To Get The
FREE 80 Page Study
The 2009 Hispanic
Print Trends &
Analysis
Click here for the
most comprehensive
annual analysis of
Hispanic Print
anywhere.
For more indepth research
please call Kirk Whisler,
Latino Print Network,
760-434-1223,
kirk@whisler.com
Need A
Quality Portrait for
your business,
restaurant or family?
Ignacio Gomez has over
Through the years, I've been exposed to great
maestros/maestras and great Tlamintini - great teachers -
who have shared their knowledge and Huehuetlahtolli
(ancient guidances) about what it means to be human.
Hereafter, I want to continue with those traditions and
contribute to the definition of what it means to be human.
In discontinuing the column, I take no pleasure in hereafter
writing strictly for an academic audience. It goes against who
I am. I've always written for mass audiences, including
writing Column of the Americas since 1994 for more than 100
newspapers nationwide. For the first 12 years, it was
co-written as a weekly, syndicated column with my wife,
Patrisia Gonzales, for Chronicle Features, then Universal Press
Syndicate (Her Patzin column is slated to return). In writing
for the academy, the audience is much smaller and narrower,
while jargon is the preferred means of communication. It's
not naturally conducive for storytelling. Even beyond that, the
acceptable experts continue to be "the usual suspects."
I will continue to assert that if our own aunts and uncles,
parents, grandparents, neighbors and other elders - whom we
used to quote frequently - can't understand our own writing,
then what good did all our years of schooling accomplish?
As such, I plan to continue to make public the knowledge that
has been passed on to me via elder knowledge - in
forthcoming essays and columns and academic and
non-academic books. I look forward to the day when I will not
have to write for two separate audiences.
I also look forward to the day when we as a society have
finally eliminated war as a "solution" to anything, and when
society ceases to divide human beings into legal and illegal
categories. I am convinced that even the most conservative of
conservatives don't either want such a society. I look forward
to the day when we can all truly say: San Ce Tojuan -
Nosotros Somos Uno - We Are One.
It's not something that comes about solely through dreaming.
One has to imagine it, fight for it, and then live it.
Column of the Americas is currently archived at:
http://web.mac.com/columnoftheamericas/
Rodriguez, an assistant professor at the University of Arizona,
 250 satisfied clients.
Call Ignacio Gomez at
818-243-2838
The State of Hispanic
Print 2010
Click here for The
State of Hispanic Print
power point
presentation that Kirk
Whisler gave at the
2010 NAHP
Convention in
Albuquerque
For more indepth research
please call Kirk Whisler,
Latino Print Network,
760-434-1223,
kirk@whisler.com
Hispanic Zip Profile USA
offers you a totally different
way to market to Latinos.
Not merely the number of
Latinos in a zip code and a
few basic characteristics, but
over a thousand pieces of
GREAT data. For example
target Hispanics by five
comprehensive levels of
language skills with the
detailed LPN Spanish Index.
Call Kirk at 760-434-1223 for
more information.
NEED PRINTING?
can be reached at: XColumn@gmail.com
The 2010 San Diego Latino Film Festival and
Cinelatino Announce "Cinelatino Audience
Choice Awards" to Best Feature and
Documentary
The 2010 San Diego Latino Film Festival (SDLFF) and Cinelatino, the
leading Spanish-language movie channel in the United States, proudly
announce the winners of the "Cinelatino Audience Choice Awards" for
Best Feature and Best Documentary following the close of the
eleven-day Festival.
The winners of the 2010 "Cinelatino Audience Choice Awards"-whose
directors will receive a $1000 cash donation from Cinelatino-are:
"El Estudiante" / The Student (Mexico), directed by Roberto Girault, for
Most Popular Feature. In this comedy hit, Chano, a 70 year-old man
from the picturesque state of Guanajuato decides to enroll in the local
university to study literature. Initially, he has trouble relating to the much
younger students there, but drawing inspiration from Don Quijote he
eventually manages to close the generational gap and becomes their
friend. He begins to offer them advice, solicited or not, but after tragedy
strikes he realizes that he has much to learn from them as well. Starring
Jorge Lavat.
"Sons of Cuba" (Cuba), directed by Andrew Lang, for Most Popular
Documentary. The Havana Boxing Academy is a Cuban boarding
school that takes 9-year-old boys and turns them into the best boxers in
the world. "Sons of Cuba" follows the stories of three young hopefuls
through eight dramatic months of training as they prepare for the biggest
event of their lives: Cuba's National Boxing Championship for
Under-12's. But during the season, crisis strikes: Fidel Castro is taken
ill, and some of Cuba's Olympic boxing champions defect to the USA,
leaving the country at a crossroads, and the boys contemplating a
changing world.
More than 20,000 people attended the 2010 San Diego Latino Film
Festival, which was made up of approximately 185 films, among those
52 feature films and 16 documentaries. Following the presentation of
 Wholesale printing and each film, the audience had the opportunity to rate the film on a four
mailing services. -point scale.
Great prices!
"It's an honor for us to present the Audience Choice Awards at the 2010
Great Quality!
Fast Turn-a-round! San Diego Latino Film Festival," said Jim McNamara, Chairman of
Cinelatino. "We congratulate all of the filmmakers who contributed to
Give us a call: this outstanding selection of films and we thank the public for voting and
951-677-0017 or email: helping us honor their favorite film of the Festival."
pleasequote@yahoo.com
"SDLFF is excited about offering a cash award for the first time to our
audience award winners," states Ethan Van Thillo, San Diego Latin Film
Festival Executive Director and Founder. "The audience award is
always an excited part of the annual film festival and we're honored to
be parting with Cinelatino for our 17th edition."

Cinelatino offers the widest selection of current Spanish-language

blockbuster hits and critically-acclaimed titles from Mexico, Latin
America, Spain and the U.S. Numerous films presented at the Festival
will be seen on pay-television exclusively on Cinelatino, including Amar,
Morenita, el Escándalo and Amar a Morir.

For more information on Cinelatino, visit www.Cinelatino.com.

Need Great Artwork

The complete José Martí Awards From the
For Your Marketing NAHP Convention In Albuquerque
Efforts?
Ignacio Gomez has
created 150+ magazine
covers; 625+
illustrations for
marketing campaigns;
40+ movie and theater
posters; and hundreds
of other images.

Call Ignacio Gomez at
818-243-2838
We have the PERFECT
Vehicle for you to reach
Ad Agencies, Media
Buyers, Hispanic Media &
Marketing Firms
The 2010 Hispanic Marketing 101
Yearbook is a 176 page book with
over 50 articles on Hispanic
media, Marketing to Latinos, the
Audiences that make up the
Hispanic market, current trends in
media.
40 advertisers are
already in - you
should consider
joining them
This was the most exciting series of NAHP José Martí Awards
in a number of years. Between last Thursday and Saturday a
total of 222 Gold, Silver and Bronze awards were given out to
50 different Hispanic publications across the USA.
Click here for a complete list of The
2010 José Martí Awards
We hold that both local and national advertisers give the
respect that these awards deserve - and give these
publications extra attention in upcoming ad buys.
HACR BOARD OF DIRECTORS ELECTS
THREE NEW COALITION MEMBERS
The Hispanic Association on Corporate Responsibility (HACR)
welcomes three new coalition members to its board of
directors; the National Hispana Leadership Institute (NHLI),
the National Society of Hispanic MBAs (NSHMBA) and the
United States Hispanic Leadership Institute (USHLI).
HACR coalition members work with more than 1,500 affiliate
community-based organizations serving the Hispanic
community in the U.S. and Puerto Rico, including more than
450 institutions of higher learning. The expansion of the HACR
board of directors will significantly enhance the work HACR
has undertaken for the past 24 years, fortifying the power of
the coalition and enlarging its constituency. The new
members will strengthen awareness in the areas of Hispanic
political advancement; increase the role of Hispanic women in
the workplace; and increase Hispanic leadership, through
graduate management education and professional
development.
"It's critical that organizations continuously look to improve
themselves and search for members that are a strategic
complement to their mission and vision. That's why we're so
pleased to welcome these three highly regarded and
well-respected organizations to the HACR family," said Ignacio
Salazar, HACR board chair and President & CEO of SER Jobs
for Progress. "The new coalition members will help us build
on HACR's strength and provide a voice to Corporate America
for the more than 50 million Hispanics in this country."
 Call Abraham at
760-434-7474 x171 or email
Abraham with your needs.
Sign up for Hispanic Marketing 101
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slated to be a movie
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A brief background on HACR's newest coalition members:
· The National Hispana Leadership Institute was
established in 1987 to address the underrepresentation
of Latinas in the corporate, nonprofit and political
arenas. NHLI is a national organization providing
executive leadership programs for Latinas in the U.S.
· The National Society of Hispanic MBAs was created in
1988 and works to prepare Hispanics for leadership
positions throughout the U.S., so that they can provide
the cultural awareness and sensitivity vital in the
management of the nation's diverse workforce.
· The United States Hispanic Leadership Institute
started in 1982 to fulfill the promises and principles of
democracy by empowering minorities and similarly
disenfranchised groups by maximizing civic awareness
and participation in the electoral process.
UTSA INSTITUTE AWARDED $780,000
TO HELP TEXAS BORDER
COMMUNITIES REVITALIZE LOCAL
ECONOMIES
NAD Bank Funds UTSA Institute for Economic
Development to Create Plan for Sustainable New Jobs
The University of Texas at San Antonio'sInstitute for Economic
Development http://www.iedtexas.org/ (IED) has been
awarded a three-year, $780,000 grant from the North
American Development Bank (NAD Bank) and the Community
Adjustment and Investment Program (CAIP) to create
sustainable new jobs and expand and diversify local
economies in major Texas border communities.
The funds will support research and assistance to local
governments, rural areas, communities and businesses which
have been directly or indirectly impacted by NAFTA (North
America Free Trade Agreement). Targeted areas include
communities in the Rio Grande Valley within Cameron,
Hidalgo, Starr and Willacy counties; the Del Rio-area in Val
Verde County; the Laredo-area in Webb County and El Paso.

"Many communities across South Texas are experiencing a

declining tax base, lack of small business development and
population flight due to lack of jobs," said Al Salgado, director
of the South-West Border SBDC Network. "This project is
designed to assist rural communities that must grow their
own business base because they are not positioned to attract
major manufacturers and research projects with state
incentive funds as do the larger cities."

In addition to the South-West Texas Border SBDC Network,

other Institute centers will contribute expertise. These include
the Rural Business Program, the Center for Community and
Business Research, the International Trade Center, Southwest
Trade Adjustment Assistance Center, the SBDC National
Information Clearinghouse, and six SBDC Network centers
located in the targeted counties. This project is a partnership
with the U.S. Treasury Department.

For more information, contact Lynn Gosnell, Marketing and

Communications Coordinator, UTSA Institute for Economic
Development, 210-458-2978 orlynn.gosnell@utsa.edu

More Events For Your Consideration

 Important Events
To Plan For?
e-mail info about your Media, Marketing or Latino event to
kirk@whisler.com

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HM101 Thank you.

Sinceramente,

Kirk Whisler
Hispanic Marketing 101

email: kirk@whisler.com
voice: (760) 434-1223
Latino Print Network overall: 760-434-7474
web: www.hm101.com
Podcast: www.mylatinonetwork.com

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