Case: Beau & Arrow Part 1 (Packaging)

Case Prompt: How do I create value when shipping? Help us design our packaging.
Team #: Team Name: Austin Anderson Section: 1010-900

NOTE All packaging must: Fit in a 10”X13” poly envelope, fit the brand of the company, be lightweight, durable, WOW the customer,
and fit the client’s budget. See details on the Case Overview.

Part 1 – Designing the Packaging:

Describe your overall strategy for the packaging. What is your theme or idea?
When I think of the name Beau & Arrow, Native American immediately comes to mind. For this reason, I
have chosen to keep the package simple, but modern and trendy as well. The package will be made from
kraft brown merchandising bags. The bag can be folded to any size and will fit different sized clothing. Once
the bag is folded, the bag will be wrapped and secured with jute chord. Attached to the jute chord will be a
tag with the Beau & Arrow logo and a thank you note on the inside.

How does your packaging fulfill these requirements listed by the client?

This packaging is simple but unique and is identifiable. Our packaging would fall
under the Boho category that is very trendy. This will be very appealing to our target
Branding market of women 25-40.
(How does your packaging fit the
Beau & Arrow brand and appeal
to the target market?)

WOW Factor
(How does your idea WOW the
customer and promote word of
mouth?)
Not only is our packaging trendy, but inside the packaging includes a thank you card
expressing our gratitude for purchasing our products. This will help improve the
customers total experience with Beau & Arrow and will definitely want to tell their
friends of our great products.

Beau & Arrow’s great products, along with their great packaging, will provide our
customers with an experience that will succeed their expectations. Because of the
Repurchase great experience, customers will return to our store time and time again.
How does your idea promote
future purchases?

Item Description and Strategic Reasoning Unit Cost

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 Example: Green ribbon to Example: Green fits the branding colors we used. The ribbon will Example: $0.04 for
tie around the clothing keep everything bundled together and will present the clothing two feet of ribbon
within the package well. Assembly will not add much packaging time. needed per item.
Kraft brown The brown bag keeps with our simple theme. Brown is a warm 1000ct @ $40.00=
merchandising bags earthy tone and the bag is biodegradable. $.04/bag
(8.5x11) (From ULINE)
The jute chord wrapping is also simple and gives the packaging 5000ft @ $24.00
the Boho style that customers love. (Apprx. 6ft needed)=
Jute Chord
$.03
(From ULINE)
The logo tag will be strung from the front of the package. This 1000ct @ $45.95=
Logo Tag will be one of the first things the consumer sees, and it $.05/tag
identifies our brand.
The thank you tag will be placed inside the packaging and 1000ct @ $54.33=
Thank You Tag contains a handwritten message on the back. This will give the $.05/tag
customer a better overall experience.
This is the standard mailing bag and also provides an extra layer 1000ct @ $50.95=
Poly Bag of protection. $.05/bag
(10x13)

TOTAL COST OF PACKING SUPPLIES PER SHIPMENT (less than $0.50) $.22
Part 2 - Detailed Analysis: List each of your packaging items, a brief description and strategic reasoning, and the cost
for each unit. (You may add rows as needed.) The Total Cost per Shipment must fit the client’s budget of $0.50 or less.
When researching costs, use a purchase quantity of 1,000. See the Case Overview for details.

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Part 3: Create a “mock-up” of your packaging items. Take one picture of the mockup and paste the image below
 See Case Resources for tips on creating mockups and examples of other mockups.
 You may use any store-bought item or create any items by hand.
 You can create any design for the outside of the package and any items to be included inside the package.

PASTE IMAGE HERE: Actual Mock up

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