Beruflich Dokumente
Kultur Dokumente
PART
C.
The picture of the elephant god Ganesha’s”
procession, has elements arranged along
a linear path. It directs the attention of
the viewer – person viewing the picture,
along an invisible guideline captured by
the photographer. The child looks at the
idol of the Lord Ganesha and the line of
sight traces up pointing to the people on
the top of the terrace building, watching
the procession.
D.
PART 1
Introduction
Tool versus the task............................................................................1
Visual order - The teaching method..................................................3
Choice of subjects................................................................................5
Task Sheet - Visual questionnaire.....................................................9
TASK 01.
Task 01 - Objective.............................................................................11
Single subject - Visual order: Increasing emphasis......................13
Single subject - Analysis...................................................................21
Example 1. Picture equivalent - Typographic Translations........23
Example 1. Analysis..........................................................................35
Example 2. Picture equivalent - Typographic Translations........37
Example 2. Analysis..........................................................................49
Conclusion..........................................................................................51
Examples from workshops...............................................................56
Tool versus the task!
Analog versus Digital.
In most of the earlier traditional practices,
‘not knowing’ never dominated the domain
of ‘tools’, but always focused on the ‘task’.
With new tools for execution, maximum
effort is spent on understanding/struggling
with the tool rather than involving oneself
within the depths of the task. The task as a
result, only travels the extent of the novice’s
knowledge about the tool. Therefore the
objective of the task is dictated by the tool,
making the exploration limited and learning
distorted.
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Choice of subjects
For the experiment, we choose three
students from the class. Page on the right
displays the group of chosen students who
will participate as subjects to execute the
given tasks (Questionnaire). As shown in the
picture on the right, these students should
form an obvious visual hierarchy, i.e., the
height of the subjects should increase or
decrease gradually, when they are made
to stand together. One of them taller, one
medium and the last one shorter. Physically
the difference amongst the subjects should
be obvious, but gradual. Choice of subjects
with stark differences should be avoided Picture of the chosen group:
or one particular subject might become Rahul, Kshitij & Navendu (Left to right)
unique. This has to be strictly adhered to
while choosing the subjects to conduct the
experiment successfully.
Task 01
1. Content
2. Content + Space interaction
3. Content + Expression
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A similar task by another student, shoot-
ing a series of pictures, further to render
picture equivalent typographic translations.
Page aside portrays the first picture of the
subject in the series. Task is the same as
earlier; to shoot three consecutive pictures
with increasing levels of interest.
TASK 03.
Two subjects - Reverse hierarchy (2-1)...........................................83
Two subjects - Reverse hierarchy (2-1) Group 1............................85
Two subjects - Reverse hierarchy (2-1) Group 2............................95
Analysis............................................................................................103
TASK 04.
Two subjects - Equal importance (1-1)..........................................107
Two subjects - Equal importance (1-1) Group 1...........................109
Two subjects - Equal importance (1-1) Group 2...........................115
Analysis............................................................................................133
From this section we begin the second task,
now the number of elements (subjects) in
a given space are increased. On the page
opposite are two subjects with numbers
below them, 1 and 2 indicating the order of
visual preference, in which they should be
shot as well as perceived by the viewer after
the shoot.
The photograph on the right conveys the The photograph above conveys
same meaning as the photograph on the the same thing but more effectively.
left. The only difference lies in the visual
representation; how it is visually told.
DISTANCE
Same task with the other group.
TASK 06.
Three subjects - Reverse hierarchy (1-2-3)...................................171
Three subjects - Reverse hierarchy (1-2-3) Group 1....................173
Three subjects - Reverse hierarchy (1-2-3) Group 2....................179
Analysis............................................................................................181
TASK 07.
Ten subjects - Create Visual Order................................................179
Ten subjects - Criteria ...................................................................185
Ten subjects - Result.......................................................................189
Analysis............................................................................................191
219. Credits