Republic ofthePhilippines

Pangasinan State University

San Carlos Campus
Circle of Future Office Administrators

POTATO SWEET SHAKE

“Sa unang lasap, ika’y mapapasarap”

IN PARTIAL FULFILLMENT OF THE REQUIREMENTS IN

MANAGEMENT AND MARKETING IN THE 21ST CENTURY

PREPARED TO:
MR. DENNIS MENDOZA
INSTRUCTOR

PREPARED BY:
DEXTER C. ROSARIO
LEADER

RHEA MAE JOSON

TREXMY MAMARIL
KHIA PARAYAOAN
JINKY CASTRO
JAZEL FERRER
MARIA ISABEL TAPIC
MEMBERS

December 2019
 Republic ofthePhilippines
Pangasinan State University
San Carlos Campus
Circle of Future Office Administrators
EXECUTIVE SUMMARY

“Potato Sweet Shake” is another healthy and refreshing beverage. This beverage is made
of potato, Alaska evaporated milk, chocolate syrup, sprinkles, and sugar and crushed ice. This
refreshing beverage is unique to other shake competitors and best to serve during summer or any
season.

It aims to satisfied and make customers happy. It also opens for all ages' bracket and no
limited customers. These products are surely low cost that can afford by everyone and forget
their problems even in just one moment.

Why Potato? Potato is the main ingredient because it is not delicious food but also
nutritious that can help us to be healthier and prolong life. It is containing a good amount of
carbohydrate and fiber as well as Vitamin C, Vitamins B6, potassium and manganese. It is more
extraordinary and not boring to drink by putting twist on it.

Our main purposed why we created this "Sweet Potato Shake" is serving people unique
shake delicious and nutritious with sweet smile on their face and feel rejuvenated and de-
stressed.

PRODUCT DESCRIPTION
 Republic ofthePhilippines
Pangasinan State University
San Carlos Campus
Circle of Future Office Administrators
“Potato Sweet Shake" enriched with carbohydrates and fiber, potato has multiple benefits
that are good for our health. It stretched a lot antioxidant as well as vitamins. Potato sweet shake
has a satisfying natural sweetness it will certainly have you wanting more. It was composed of
milk, sugar, potato with a twist. It was blended smoothly until it become fluffy and unified.
Potato sweet shake will not only satisfy your needs, you will truly fall in love the moment you
taste it.

LOGO EXPLANATION

Potato – our main ingredients in making shake.

Blender tools for making “Potato Sweet Shakes” that will satisfy your needs and has

Internationally made service.

Orange/Yellow - mean fresh and you absolutely taste the freshness in every sip.

Circle - it provide a service where you continually crave for.

“ Sa unang lasap ika’y mapapasarap” our tagline which means the first moment you
taste, you will surely love, feel and like it.
 Republic ofthePhilippines
Pangasinan State University
San Carlos Campus
Circle of Future Office Administrators
CONSUMER ANALYSIS

Our target customers are as follows:

Students – the first target customers since our business will locate in front of PSU-San

Carlos campus loves shake that's why they tend to buy as their refreshment.

Teachers – they are also at school.

People in the street – we believe that they love to explore some food.

STRENGTH WEAKNESSES

- Our product is affordable. - Competitors can offer the

same product quickly.
-Unique to other shake
competitors - Common in the market.

SWOT
ANALYSIS
OPPORTUNITIES THREATS

- Ability to develop store. - Lots of competitors.

- It is easy to expand our - One competitors sells

business once it grows. similar of our product and has
loyal customers. As well as a
relationship with business that
regularly buy from them.

COMPETITION ANALYSIS
 Republic ofthePhilippines
Pangasinan State University
San Carlos Campus
Circle of Future Office Administrators
Our "Potato Sweet Shake" competitors are as follow:

DIRECT COMPETITORS

- Yellow Tree Cafe (YTC)

- Cafe Tribu

- Cafe La Tea

- Pisces

- Kaffa Ave.

INDIRECT COMPETITORS

- Palamig Vendors
- Ice cream
- Mineral water
- Soft drinks

The following we mentioned is our competitor that includes direct and indirect
competition analysis.

The difference of our product is that based on our observation to our potato sweet shake.
Direct competitors mostly their shake are consists of powder flavor and then, on the top of it are
sprinkles and marshmallows, so we’re invented instead of powder flavor is the Potato our main
ingredients and on the top of it, the strawberry that we change into unique one that will students
love.

For the indirect competitors we mentioned above are desert food which means the taste
are sweet and delicious but in our product, mixed taste will be experience sweet because of the
chocolate syrup but a little sour on taste because of the strawberry. We put and balance the
sweetness and sourness.

KEY TO SUCCESS

Our product competitive advantage among the dessert cited on competition analysis is that our
product is unique. Potato Sweet Shake is healthier than those other shakes because it made of
fresh vegetable and fruits. We serve to every beloved customer a delicious and nutritious shake
with Filipino signature.

MARKETING FOCUS

• PRODUCT

INGREDIENTS
 Republic ofthePhilippines
Pangasinan State University
San Carlos Campus
Circle of Future Office Administrators
1 KILO POTATO

¼ GRAPES

1 PC CHOCOLATE SYRUP

¼ SUGARS
 Republic ofthePhilippines
Pangasinan State University
San Carlos Campus
Circle of Future Office Administrators

1 CAN ALASKA EVAP.

CRUSHED ICE

• PROCEDURES

WASH AND BOIL THE POTATO

 Republic ofthePhilippines
Pangasinan State University
San Carlos Campus
Circle of Future Office Administrators

BLEND THE POTATO

ADD THE ALASKA EVAP. MILTED SUGAR AND CRUSHED ICE. THEN BLEND
 Republic ofthePhilippines
Pangasinan State University
San Carlos Campus
Circle of Future Office Administrators

AND THEN SERVE.

• PRICE:

EXPENSES

- 1kg Potato Php 60.00

- Grapes Php 59.00

- Chocolate syrup Php 90.00

- ¼ sugar Php 28.00

 Republic ofthePhilippines
Pangasinan State University
San Carlos Campus
Circle of Future Office Administrators
- 1 Alaska Evap. Php 28.00

- Crushed Ice Php 20.00

- Plastic cup 16.oz Php 22.00

Php 307.00

TOTAL EXPENSES.

= Php 307.00

NUMBER OF SWEET POTATO SHAKE MADE

- 10 pcs.

PRICE OF EACH SWEET POTATO SHAKE

- It's only Php 45.00 Solution

- 10 x 45= 450 –307= 143

PROFIT

– Php 143.00

• PROMOTION

We will promote our product through flyers and Tarpaulin.

 Republic ofthePhilippines
Pangasinan State University
San Carlos Campus
Circle of Future Office Administrators

• PLACE

The sweet potato shake is located at Roxas Blvd. San Carlos City Pangasinan in front of
Pangasinan State University San Carlos to engage more customers.

POTATO SWEET
SHAKE

• PEOPLE (PROPONENTS)

DEXTER ROSARIO
MANAGER

RHEA MAE JOSON

 Republic ofthePhilippines
Pangasinan State University
San Carlos Campus
Circle of Future Office Administrators

ASST.MANAGER

TREXMY MAMARIL KHIA PARAYAOAN JAZEL FERRER

OPERATIONAL FINANCIAL MARKETING

MA.ISABEL TAPIC JINKY CASTRO

SALES CLERK SALES CLERK

• PHYSICAL EVIDENCE.