ASSIGNMENT

JANUARY 2017 SEMESTER

SUBJECT CODE : MSM620/EMB606

SUBJECT TITLE : STRATEGIC MANAGEMENT

LEVEL : MASTER’S/EXECUTIVE MASTER’S LEVEL

STUDENT’S NAME :

MATRIC NO. :

PROGRAMME :

ACADEMIC :
FACILITATOR

LEARNING CENTRE :

INSTRUCTIONS TO STUDENTS

1) This assignment consists of TWO (2) parts. Answer ONE questions ONLY for each part.

2) Plagiarism in all forms is forbidden. Students who submit plagiarised assignment will be
penalised.

3) This assignment carries 30% in Part A and 30 % in Part B.

4) For EMBA, Part A 50% and Part B 50%.

5) The submission date for this assignment is BEFORE or ON 18 APRIL 2017. Please submit
your assignment answer via PLS.

THERE IS ONE PAGE OFQUESTIONS, EXCLUDING THIS PAGE.

DECLARATION BY STUDENT

I certify that this assignment is my own work and is in my own words. All sources have been acknowledged and the
content has not been previously submitted for assessment to Asia e University or elsewhere. I also confirm that I
have kept a copy of this assignment. Signed: _____________________________
PART A – Answer ALL questions.
Instructions: Your answer must not be more than 7 pages

TOTAL: 100 marks

QUESTION 1
You need to identify the major competitors of your university and answer the following
questions:

a. List down their strengths and weaknesses

b. What are their strategies?
c. How successful are these institutions compared to your university?
(50 marks)

Explain the significant importance of industry competitiveness analysis before entering into new
market.
(50 marks)

PART B
Instructions: Your answer must not be more than 7 pages

TOTAL: 100 marks

QUESTION 1
Write a vision statement and mission statement for your university. Your mission statement
should include the nine characteristics below:

1. Broad in scope; do not include monetary amounts, numbers, percentages, ratios, or

objectives.
2. Less than 250 words in length
3. Inspiring
4. Identify the utility of a firm’s products
5. Reveal that the firm is socially responsible
6. Reveal that the firm is environmentally responsible
7. Include these nine components: customers, products or services, markets, technology,
concern for survival/growth/profits, philosophy, self-concept, concern for public
image, concern for employees
8. Reconciliatory
9. Enduring
(50 marks)
Determine whether your institution has a vision/statement. You can refer to the website or the
institution’s handbook. Analyse this vision and mission statement in a form of a report.
(50 marks)

END OF QUESTIONS

MSM620 Strategic Management 0117 Page 1