Press release

KANTAR MEDIA
M ACQ
QUIRES INT
TERNET SPECIALIST
T ‘SPRING’’

28 Januaryy 2011 - Ka antar Mediaa, the leadin

ng providerr of media rresearch an nd insights,
has acquirred Spring Wirtz und Pischke GmbH G & Co o. KG, booosting Kanttar Media'ss
online audiience meassurement offfering and market share worldwidde. The acq quisition willl
build on thhe company's significaant global presence anda activitiees in digita
al audiencee
insight acro
oss all media in 59 cou
untries.

Spring Gm mbH & Co. KG, foun ded in 199 95, has beecome onee of the lea ading pan--
European companies s in site-ceentric and user-centric internet measurement, online e
research and
a analysiss. The tech nology and d tools deve
eloped by SSpring measure online e
audience habits in several Eu uropean coountries. The companny counts blue chip p
organisatio
ons from th
he telecomm munications
s, media annd financiaal sectors amongst
a itss
extensive client porrtfolio, inclu
uding Deutsche Tele ekom, Ligaatus, Net-M Metrix and
INFOnline.

Spring's teechnology has alread dy been de eployed in several Kaantar Media servicess
including in asurement services in Austria, Germany, Noorway, Sing
nternet mea gapore and
Switzerlandd. Meanwh hile Spring is already y a technoology partneer in Kantar Media’ss
recently an
nnounced ‘VVirtualMeterr’ two-scree
en technology for meassurement of
o television
n
online.

Richard Marks,
M Glob
bal CEO, K Kantar Med dia Audiences comm mented: "Sp pring is ann
exciting annd successfu ul companyy. They have been 'friends of the ffamily' for a number off
years. In joining Ka antar Media a, Spring will complement ourr technolog gy portfolio
o
perfectly, bringing
b all the necesssary skills and
a qualities to help uus to enrich our global
digital strattegy and ex
xpertise in o
online audieence measurement andd insight."

“We are exxcited at the

e prospect oof becoming part of Ka
antar Mediaa" said Oliver Pischke,
Managing Director of Spring. "W We already enjoy a long and succcessful his story of co--
operation within
w the Kantar
K Med ia network and are ce ertain that w
we will be able
a to help
p
grow Kantaar Media's offering
o in in
nternet audience meassurement evven further."

The Springg GmbH te eam will co ntinue to be

b based inn Germany and its managementt
team will report
r to Is
sabel Serra
ano, Globall Strategy & Developm
ment Direc
ctor, Kantarr
Media Audiences.

-- ENDS ----

About Kan ntar Media

Established
d in more th
han 50 counntries, Kantar Media he elps clients master the world’s
multimedia
a momentum m through a
analysis of print,
p radio, TV, interneet, cinema, mobile,
m
social media, and outd wide. Kantar Media offe
door worldw ers a full rannge of media insights
and audiennce measurement servvices through its global business ssectors – Inttelligence,
Audiences, TGI and Custom.
C antar Media companies
Ka s also includde Compete e, Cymfony
and SRDS. Drawing upon
u the de epest expertise in the industry, Kaantar Media a tracks
more than 3 million brands and d elivers insig
ght to more than 22,0000 customerrs
worldwide.

www.kanta
armedia-aud
diences.com
m


Press release

For more information

i n please co
ontact:
Teresa Horrscroft
Eureka Communicatio ons
Tel: (0)142
20 564346
teresa@eu urekacomms s.co.uk

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