NUST Media Club

Prepared for: Rector, NUST

Prepared by: NUST Media Club

30 December 2010
NUST Media Club Plan

Agenda of the Presentation

This presentation will, largely, revolve around:

• NMC’s vision
• Its organization
• Objectives & milestones for 2011
• Financials
• Membership & Election Policy

Prologue
NMC was previously known as the Photography Club of NUST. It was renamed to NUST Media Club in an effort to
consolidate all the fundamental functions of media, namely Photography, Videography and Design.

Our Vision
NUST is one of the best in Pakistan. However, a positive self-image is crucial for us to communicate our strengths and
potential. Hence, the goal of NMC is to create and communicate a positive, up-to-date, comprehensive and
understandable image for the University. An effective effort will improve and strengthen the University’s identity with
students, alumni and the community. It will, also, increase the demand for enrollment. The club will achieve this by:

• grooming in-house talent through workshops and mentorship program;

• developing media related activities like journalism, TV and radio presentations;
• electronic news gathering; and
• developing publicity material.

Our Mantra
To be the Sight & Sound of NUST.

Examples

Pakistani Universities

LUMS Media Arts Society

http://www.lumsmediaarts.com/
LUMS recognizes the ever growing importance of media as a powerful channel for human expression. LUMS Media Arts
(LMA) is dedicated to promoting creativity via the different forms of media available today. From its inception, LMA has been
involved in varied media ventures including photography and film making. LMA seeks to become the primary outlet for
students who want to express themselves in different forms and polish their skills thereby streamlining their creative zeal
towards meaningful end products.

Apart from the production of films, LMA organizes and hosts various events that highlight the importance of media and serve
as outlets for innovative and productive activities. The main events are FiLUMS, the annual All Pakistan short film festival;
Olympiad, a manifold event celebrating art and media; The Intra LUMS Movie Trivia; and Film Realm, a movie trailer, music
video, scriptwriting, speed filming and photo essay competition. Not only are these events attended by the leading
universities and schools of the country and many talented individuals, but they also receive immense media coverage and
celebrity attention.

IBA Media & Publication Society

http://www.iba.edu.pk/bodies.asp

One of the most influential student societies at IBA, Media And Publications (M&P) society gives the students the power to
express - be it the force of the pen, the magic of words or the sheer intensity of audiovisuals. IBA consider M&P as not just a
club but as a service. M&P is the official media partner of all university events.

GIKI Media Club

http://www.giki.edu.pk/mediaclub/

The club inculcates in its students the will to explore beyond the arena of textbooks. It is involved in holding popular events
like Multimedia Software Workshops, Movie Competitions and Game Shows. Its body consists of the Photography Club,
Desktop Publishing and the Vision Club. The Photography Club teaches the students the basic skills of photography, still
and video both, and polishes their hidden talents in this field. The Media Club is also involved in the publication of a
newsletter/magazine. This presents a useful opportunity to the students to enhance their composing and writing skills.

Other International Instances

Stanford Entrepreneurship Corner

http://ecorner.stanford.edu
The Stanford Technology Ventures Program (STVP) Entrepreneurship Corner is a free online archive of entrepreneurship
resources for teaching and learning. Stanford University's Entrepreneurship Corner provides a free collection of over 1600
videos and podcasts, featuring lectures by today's Entrepreneurial Thought Leaders.

NMC can cover all keynotes, seminars and workshops at NUST and build a free online archive of those videos.

HBR Video IdeaCast

http://blogs.hbr.org/video

Video insights and interviews from the brightest minds in business. Interviews with management experts who zero in on key
business ideas and how to implement them in organizations.

NMC can interview faculty and industry leaders about their ground-breaking ideas, theories and inventions. The club can
also interview students about their projects. This will not only motivate the students to do their very best but will expose them
to real-life issues faced by the industry. Working with the industry will open doors for future employment opportunities, too.

Organization
NMC has been structured to best suit its objectives.

President
• Gives direction and leadership toward the achievement of the club’s philosophy, mission, strategy, and its annual goals
• Answerable to the faculty advisor for the overall functioning of the club
• Presides at all the meetings of the club
• Represents the club at other student-organizations’ meetings
• Maintains contact with the faculty advisor
• Remains fair and impartial during club’s decision making processes

General Secretary
• Assumes the duties of the President as needed
• Coordinates club’s recruitment efforts
• Coordinates club’s elections
• Keeps a record of all members of the club
• Keeps and distributes minutes of each meeting of the club
• Notifies all members of meetings
• Prepares club’s calender of events
• Handles all official correspondence of the club
• Remains fair and impartial during club’s decision making processes

Vice President Planning

• Devises the club’s strategy to achieve its objectives
• Does business development and arranges sponsorships
• Prepares strategy for promotions

Vice President Creative

• Responsible for content creation
• Acts as the Art Director to ensure consistency in communication
• Handles broadcasting of media

Director Finance
• Keeps all financial records of the club
• Pays bills
• Collects club’s dues
• Prepares and submits financial reports to the members
• Prepares an annual budget
• Advises members on financial matters (vendors, ticket selling procedures)
• Coordinates fund raising activities
• Remains fair and impartial during club’s decision making processes

Director General Affairs

• Takes care of administration
• Obtains appropriate facilities for club’s activities
• Does equipment procurement & its management

Objectives & Milestones for 2011

January
01 Formal Start of NMC
05 Launch of Online Video Archive
15 FiLUMS: Registration Deadline
February
01 FiLUMS: Submission Deadline
07-11 Membership Drive
11-13 FiLUMS: Film Festival
17 Media Workshop 101 {communication design, photography, film making}
22 Interview (HBR style)

March
01 Start of Live Streaming {live coverage of the e-gaming Championship, SEECS}
05 Interview (HBR style)
15 Industrial Visit

April
03 Interview (HBR style)
13 Media Workshop 102 {communication design, photography, film making}

May
07 NMC Inter University Media Competition
12 Interview (HBR style)

...

November
13 Media Workshop 201

Media Workshop 101

This will be the first of a series of workshops and industrial visits aimed at grooming the students’ talent in media. The
workshop will span over 3 evenings and will cover:

Day 1: Photography

Key Concepts in Photography

• Introduction to digital cameras & their basic functions
• Shutter, aperture, ISO
• File formats
• White balance
• Introduction to histogram
• Camera program modes
• Creative uses for aperture & shutter
• Playing with depth of field, lenses, and motion
• Night photography & tripod
• Light sources, flash and strobes

Capturing & Sharing Images

An opportunity to see how professional films and videos are lit and shot. The workshops utilizes a high end video production
camera along with professional lighting and grip equipment. Areas covered include:
• How to pose & build rapport with subject
• Image composition
• Rule of thirds
• Texture
• Seeing in shapes & form
• Photographic evaluation
• Reviewing images in-camera
• Camera memory types
• Viewing photographs on LCDs and multimedia projectors
• Organizing images using software applications
• Printing images via software application
• Sharing photographs with others

Day 3: Professional Shooting Techniques for Camcorder Owners

People have the good camcorder but they recognize that the footage they’ve taken doesn't look like the stuff they see on TV.
They keep seeing the background go lighter and darker as they pan a scene. They notice the sound on some shots is much
louder than other shots. These are just a few of the problems that one can run into without previous training and information
on shooting techniques. This workshop will provide a solid foundation to film makers to build upon.

Speaker: Professor Shireen Pasha, N.D.D. (NCA), GS History of Arts (SUNY Binghamton, USA)

Detailed Explanation of the Film Production Industry

• Film unit from producer to production assistant
• Camera team and their jobs
• Key jobs behind the camera
• Film Schools in Pakistan
• Training needed to get into film
• The filmmaker’s life style
• Pay scales
• Working conditions
• Attitudes needed to work in film
• Types of productions from drama to educational films

Key Concepts in Film Making

An opportunity to see how professional films and videos are lit and shot. The workshops utilizes a high end video production
camera along with professional lighting and grip equipment. Areas covered include:

• Key, fill and back lighting

• Lighting ratios for video
• Bounce Board lighting
• The 180 degree line
• Depth of field considerations
• Masters, coverage, cutaways, reaction and inserts
• Slating the takes
• Shooting for ease of editing
• Image displacement technique
• How to build a simple camera dolly system
• How to handle lens flair in outdoor shooting
• Many more tips and techniques

Financials

Equipment Needed
The club has a VP Planning responsible for business development and sponsorships. Also, through ticketing the club hopes
to raise enough funding for its events. However, the club needs dedicated, professional, equipment to start things off.
Following are the details of the equipment that we hope NUST will provide us so we could meet our objectives:

Description Quantity Rate PKR Cost PKR

Canon 550D DSLR 2 65,000 130,000

35mm f/2 Wide Angle 1 27,000 27,000

Tamron 28-75mm f/2.8 1 34,000 34,000

50mm f/1.8 1 8,500 8,500

75-300mm f/4 1 17,000 17,000

Manfrotto 701 HDV Video Tripod 1 26,000 26,000

64 GB Memory Card 2 7,000 14,000

Extra Battery 2 3,000 6,000

Total 11 262,500
Canon is a leader in digital imaging products developed to enrich communication, simplify complex tasks and help
customers reach their creative goals. This gear will give us the support needed to achieve our objectives. In total, Rs262,500
will be required from NUST.

Fundraising/Membership Policy
The club will give memberships on bi-annual basis at Rs200. Club members will be given considerable discounts on all
events, during the term. Members will, however, have to renew their memberships each term at the same price.

Fundraising will be done through sale of tickets and merchandise, and sponsorships mainly.