IoT and the Role of PLATFORMS

Balajee Sowrirajan
SVP and Managing Director
Samsung Semiconductors India R&D

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The Future is IoT
IoT will touch every market Key Manufacturer
Driving Factors

Competitive
advantage

Key markets
Increased Revenue
total impact of
$3.9-11.1 trillion streams
per year

Improved user
experience

Market sizes for 2025

Source: McKinsey Corp.

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OPPORTUNITY
$1 TRILLION (2020)
IOT ECONOMY

Source:
Source:Harbor Research
Harbor Research
Two Benefits to IoTize a product
Benefit to the Manufacturer
o Insight into user behavior
 product management
o Insight into actual product operation
 brand leadership
 additional service revenues

Benefit to the End User

o Manufacturer needs to determine & formulate for their products and provide to his customer (specific to
product)
 Normally it is related to improved convenience or enjoyment of life

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The Role of Sensors
oTo get this intelligence, sensors are needed
oBut sensors to a server is not all of IoT

5
Many parts needed for IoT

SDKs Security Cloud Services

Total Cost

APIs/IDE Radios Voice

OTA
Device Mgmt Sensors Open Source APIs/Frameworks

Operating
Silicon Tools Drivers
Systems

6
IoT Projects have Many Underestimated Costs

• Module price
Visible Costs • Host Processor cost
• Complex Software development
• Cloud costs

• Software Porting
• Software integration with BSP
Invisible Costs • Software integration among vendors
(usually • Software Training
underestimated) • Software annual maintenance fee
• Software upgrade fee
• Software technical support
• Cloud platform development
• Data engineer for analytics
• App development
• App maintenance

7
Security is a Concern on IoT Devices
Weak IoT Security
Makes security one of the biggest
barriers to IoT & M2M adoption

Source: HP

Opens Products to Attack

ATTACK
Source: Infonetics

Steal Disrupt
Take control
Information Services

8
 IoT Complexity Delaying Projects
IoT is adding complexity & need for new dev tools Result: decreasing number of projects completed
such as OS, software tools, wireless, security, cloud on time (34% in 2015)
connectivity
Technology Challenges for Developers
% of Projects completed on time

Source: UBM Embedded Market Survey 2015

9
IoT is a complex problem
Connect & Manage Grow Improve
Devices Ecosystem Outcomes

3rd party devices, apps, and services

Mobile apps

Analytics
services

10
What is the Solution?
A complete IoT platform that
provides a end to end solution
from end nodes and gateways to
a Cloud solution and App, that
enables customers to focus on
their differentiated application
code
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A Cloud platform to connect, manage
devices & analyze IoT data
End to end solution from end nodes to
Cloud to Apps with easy to use APIs
A Embedded Software solution that is
ported, integrated and tested
Scalable hardware solution for edge
nodes and gateways
Production ready hardware with
enterprise class security
Samsung ARTIK™ IoT Platform

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Introducing Samsung ARTIK: Complete end to end IoT platform

Modules + IoT Cloud + Security + Ecosystem

Speed up the delivery of secure, interoperable, and intelligent IoT products and services

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Samsung ARTIK IoT Platform

3rd party devices, apps, and services

Libraries
Mobile apps

Analytics
services

Ecosystem

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Samsung ARTIK IoT Platform: Key capabilities

Easy to use device APIs & SDKs Easy to use APIs; API-first Data Normalization & Storage

Integrated & Tested Middleware Mobile and Platform SDKs Security and Privacy

Scalable Hardware Cross-device Rules Engine Device & OTA Management

RF Certified Wireless Connectivity Visualization & Analytics Device and Cloud Connectors

Premium Services

Ecosystem 3rd party software & libraries

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 ARTIK modules offer integrated + tested embedded OS & middleware
Edge nodes Gateways/hubs
Lightweight embedded solution Linux based full featured software solution
with connectivity stacks for wireless

Multimedia
Networking Processing Security
Host interface drivers System I/O
Protocol Stacks (Video, Audio, (Secure Boot,
Camera) secure
Middleware communication,
Connectivity Graphics Power authentication,
Connectivity Protocol stacks OTA)
Protocol stacks Middleware management

Device drivers BSP (including boot)

OS
RTOS/bare metal Fedora Linux

Hardware ARTIK Node Modules ARTIK Hi-End and Gateway Modules

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 ARTIK Module Portfolio
Performance

Battery-powered Devices, Edge Nodes, Hubs, Gateways High end

Sensors and Actuators Application
Mid High
ARTIK ARTIK ARTIK ARTIK

0 5 7 10
020 030 520 710 1020

13x15mm 30x25mm 49x36mm 39x29mm

• Cortex-M, Cortex-R CPUs
• Single, Dual protocol radios
• Internal RAM/Flash
• Dual, Octa core Cortex-A CPUs
• Multiple protocol radios
• Linux based platforms
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• Octa core Cortex-A CPUs
• Multiple protocol radios
• Linux based platforms
• Special peripherals (DSP, VPU)
CONFIDENTIAL
Connect with devices in many ways

Communicate with physical devices Communicate with device clouds

REST/HTTPS

Websockets

MQTT

CoAP

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Samsung ARTIK Platform
3rd party devices, apps, and services
API-First

Interoperable
REST/HTTP Integrated SDK
API
Device
Websockets Manifests
Cross-device
Data Storage &
Rules
Normalization
Engine Mobile apps
Visualizatio

SDK
SDK

API
API
Security Identity &
n&
MQTT Privacy
Analytics
Device and Cloud
Connectors
Device Analytics
Management

Message and
services
CoAP Action Processing

API
SDK

Ecosystem
SECURED
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Industry Focus

Smart Home Smart Buildings Smart Cities

Personal Monitoring
Smart Lighting Industrial

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Thank you!
Q&A

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