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B.BROTHERS COMPANY
Business Plan
To be submitted to
The Royal Bank of Scotland
Brock Johnson
Ben Johnson
B. Brothers Company
17 Queens Road
Bournemouth
BH2 6BA
Plan prepared March, 2010
Table of Contents
Page 1
Appendix I ----------------------------------------------------------------- 10
Appendix II -----------------------------------------------------------------11
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2.0 Company Summary
B. Brothers is the Bournemouth's leading manufacturing company
of innovative cleaning products established in 2004. B. Brothers is
owned by two brothers Brock and Ben Johnson. Five years ago the
Johnson brothers lived in London providing the cleaning services;
cleaning the schools, big offices and pubs and make money out of
it. At that time, there were lots of manufacturer of cleaning
products but they had mind blowing ideas to build exciting cleaning
products. It is their concepts and hard work how this company is in
this position now. It employs 90 people on a single site at Queens
road in Bournemouth, which accommodates both administrative
and manufacturing functions. It has earned a reputation within
these three years for making innovative line of biodegradable,
environmentally safe cleaning products, which are sold in
supermarkets household stores and DIY/hardware outlets. Its
turnover is £2M per annum and the company has some extremely
successful products which are household names. The company is
ranked as the top manufacturing company for its creative cleaning
products in Bournemouth by industry regulator, Ross Stone. Aside
from manufacturing, the company also offer residential house
cleaning, school cleaning and pubs cleaning services. Roger
Harrington has been appointed as the managing director who is
responsible for operations and management of cleaning services.
2.1 Vision
Its new revolutionary product 'Oven Bomb' makes B. Brothers one
of the most comprehensive manufacturing company in
Bournemouth. Our expertise lies in high quality manufacturing
research, service, technology, quality and efficiency in all our areas
of activity. This forms the basis for our success and safeguards the
future. However, our focus is firmly on optimising the available
funding and delivering the best product and cleaning services.
2.2 Mission
B. Brothers company is dedicated first and foremost to the
production of highest quality and exciting products to meet the
needs and demands of our customers while achieving an
acceptable return on investment. The launch new product is an
innovative self-cleaning oven cleaner and our lead market all over
the UK, following the successful testing and launch of product in
Bournemouth. The immediate goals are to gain funding, to expand
the business all over the UK, relocate the factory, provide an
excellent product at good value for money for customers within
budget and deliver the outstanding cleaning services.
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3.0 Products & Services Page 4
B. Brothers produce wide range of environmentally friendly safe to
use cleaning products. All products are designed to be effective at
cleaning, yet easy and strong but harmless. The cleaning products
will be developed and produced at our manufacturing facilities in
Bournemouth.
The product line of B. Brothers includes:
• Household cleaners
• Industrial cleaners
• Degreasers
• Automotive cleaners
• Oven cleaners
• Concrete cleaners
• Tar remover
• Vehicle wash products
• Hand cleaners
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4.0 Market Segmentation & Competitors
The company will be focusing on wholesale distributors, cleaning
specialists and also the consumers who want to buy it online from
company website. The wholesale distributors play the important
role for company to achieve its goal and success because they are
the critical supplier to commercial retail outlets. We consider B.
Brothers products are the most desirable and a first-class weapon
to cleaning specialists. So to give the outstanding outcome for
cleaners B. Brothers product is the best choice. As we expand the
business we plan to switch to retail consumers more than
wholesalers. The wholesale demand is constant and increasing. We
feel that the latter can be improved by more direct selling efforts.
Retail business should grow over the next few years, but the
greatest growth will be in wholesale accounts.
20%
Wholesale
Distributors
Cleaning specialist
Online consumers
70%
Also with the revolutionary new product the oven bomb will be
targeted at: Housewives, commercial market such as restaurant
and hotels and the smaller segment would be cleaning
professionals. Although there are lots of competitors who are also
manufacturing the cleaning products but we believe we are only
the company who delivers the high quality and innovative product
to the consumers at good value. And the oven bomb is one of the
exceptionally invented self oven cleaning machine for which the
company is really proud of.
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Page 6
Market segementation for new product:oven bomb
10%
20%
Housewives
Cleaning specialist
Hotels and
restaurants
Others
60%
10%
Also B. Brothers cleaning business, they offer both residential as
well as commercial cleaning service. The company service will be
focusing on residential homes, school and pubs. There are many
competitors in the local market. Although each of them provide a
good cleaning service but we feel they provide to fail the level of
professionalism, trustworthiness , attention to detail and use of
quality cleaning products.
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some specific information on the subject will only come to our
website. Also the company will produce adds on the popular
magazines like Housekeeping, C& M: Cleaning and Maintenance
magazine. As a pricing strategy, we will use market penetration
pricing strategy. Here we set a low price as an introductory release
offer to attract segment. And after we first reach the market to
attract the higher end consumers we would set the price at a high
price which is called price skimming strategy.
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6.1 Personnel
Management believes that the strength of the Company's
personnel is a key to success. As such, plans include filing staff
positions with professionals who have proven success and records
in manufacturing world and have an understanding of the industry.
The company plans to hire one office manager with salary of
£22,00 per year, two production and administrative assistants with
salary of £15,000 per year and all the other production staff ; 8
hours employees at a minimum wage rate. The table shows the
salary for the whole company. (See Appendix I)
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It is our goal to relocate our company and expand our business all
over the UK and making it top manufacturing company. In order to
achieve this goal, we are asking for a term loan of £5 million. Once
we have secured this loan, and relocated the company, we
anticipate that our sales will increase by £200,000, approximately
£1.5 million of which we are projecting as net profit. The company
is confident of its ability to achieve growth, success and
sustainable profitability.
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Appendix I
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Appendix II
Cash Flow Projection
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Appendix III
Profit & Loss Projection
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