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PinTest Playbook
Turns out Albert Einstein had some very deep insight about
Pinterest…
One day, his Teaching Assistant was preparing the questions for
a test to be given the next day.
Suddenly, the Teaching Assistant noticed that all the questions
were the EXACT SAME questions as the year before… and the
year before that.
“No mistake...
We always have the same questions, but the answers and “best
practices” keep changing a mile a minute.
Add to that frustration is how BUGGY and inconsistent Pinterest
can be from one platform to the next, from one DAY to the
next.
I’ve got some help for you today, if you want it.
I also analyze the heck out of what Pinterest does and WHY
they do it.
And yes, many times digging in and trying to figure out what’s
working NOW on Pinterest, AND trying to truly track my test
results, can make my eyes BLEED haha!
But I love it -
I’ve figure a lot of great things out about Pinterest in the past
few months and I have very little doubt that YOU will get at
least a handful of Golden Nuggets from my PinTest Playbook
that follows.
Here’s what I’ll be sharing with you...
-- If you just can’t seem to get any “viral” pins anymore, yep, I
have a strategy for that too
(AND be sure you are truly searching Pinterest for your pins the
RIGHT way - yes, it makes a difference!)
-- I’ll show the simple little free tool I use to easily track my
PinTest results (and it’s kinda fun to watch!)
-- I’m going to teach you what “Unicorn Pins” are (and no, they
are NOT pins with pictures of unicorns - but, like the unicorn,
Unicorn Pins are magical pins that are rarely found yet SO
powerful
Needless to say (if you’ve ever read any training from me in the
past), you know there will be many more little tidbits and
Golden Nuggets in this PinTest Playbook…
And I hope they all help calm your nerves and frustration with
Pinterest, and get you back to ENJOYING Pinterest again - and
enjoying increased traffic FROM Pinterest again =)
Unicorn Pins
I know, the term ‘Unicorn Pins’ sure sounds weird, but they are
super powerful.
I do a lot of manual pinning still, but I mainly manually pin my
Unicorn Pins.
Now, not ALL pins in your Activity area are Unicorn Pins…
(which it’s probably NOT truly NEW, but the Pinterest algorithm
thinks it is - and that’s good for us!)
When you see those Unicorn Pins with no pin stats under the
image, REPIN it!
Evenutally, all those pins in your Activity feed WILL get stats, so
you want to repin them BEFORE Pinterest shows stats under
them.
Yes, add a description of the pin doesn’t have one (or edit a
crappy pin description if needed)
No, it doesn’t REALLY make a difference if the Unicorn Pin is on
a board that is NOT totally “relevant”.
No, do NOT pin the same pin image over and over - even if each
one is a different Unicorn Pin.
Notes:
1 - when you open the pin, you will probably see only 1 total
repin for that pin
If you see ANY number OTHER than a ‘1’, it might NOT be a true
Unicorn Pin.
Add:
repin/x/
If the repin/x/ trick does NOT show that orange “Psst!” warning
message, it IS a true Unicorn Pin
When Pinterest stopped honoring the alt tag of our images, all
those painfully crafted pin descriptions were no longer being
added to our pins in the pin description area -
So, you combine TWO big, HUGE Pinterest Index Updates with
thousands and thousands and thousands of pins NOT getting
their proper pin description…
The code looks like this (but don’t copy the code from here, it
might mess up):
<script>
// Code by Shareaholic.com
jQuery(document).ready(function($) {
$("img:not([data-pin-description])").each(function() {
if (!$(this).attr("title") && $(this).attr("alt") && $(this).attr("alt") != '' &&
$(this).attr("alt").indexOf(' ') !== -1) {
$(this).attr("data-pin-description", $(this).attr("alt"));
}
});
});
</script>
You can find the code to copy and instructions for using it here:
https://support.shareaholic.com/hc/en-us/articles/1150042629
83#title-data-pin-description
Now, this nifty little “trick” is a bit more advanced and will
probably take you a few extra minutes the first couple times
you do it.
-- Pins that are already ranking well - and I want to KEEP THAT
PIN ranking well
If you want to read all the code and the geeky stuff straight
from Pinterest, you can read it here:
https://developers.pinterest.com/docs/widgets/save/?
Otherwise, let me just tell you how this works - and how to do
it.
In short, any image in your post that has the data-pin-id set, will
give a true REPIN to the pin you WANT to be repinned (instead
of letting Pinterest “pick” - or creating a brand new pin).
This is SO powerful!
In your post image <img src> code area, you simply add the part
I show in pink below (the rest is just example code):
<img src=”http://mysite.com/my-pin-image.jpg alt=”alt
description here” data-pin-id=”pin url number here”>
(again, don’t copy/paste the code from here - it will get messed
up - so type it out)
To get the ‘pin url number here’, just go to your pin url and
copy ONLY the numbers at the end of the pin…
https://www.pinterest.com/pin/654117054718508892/
Take ONLY the numbers part (in pink) and paste those numbers
into your img src code like this:
That’s it!
And well, quite honestly, Pinterest is often bat sh*t crazy lol!
It also doesn’t work if you schedule the pin with Tailwind (and I
don’t *think* that’s a bug - just something with the API)
So here’s what I’ve been doing to get the best of ANY way a
blog post visitor chooses to pin.
I find that pin image in my post and then make a new pin image
that is a slight variation of my best-performing pin image.
I add that new “variation” pin image to my post and ALSO add
the data-pin-id for the best performing pin.
If the way they pin it does NOT honor the data-pin-id code,
then they will be pinning the NEW “variation” pin - and we all
know Pinterest LOVES new pins!
For the new “variation” pin, I might target a whole new angle
like (off the top of my head):
If you have a pin image you KNOW gets click a lot, WORK IT!
(and you can always add a few sentences to your post to work
in the keyword “slant”)
Note: You will not see these “true repin” pins from your
data-pin-id tag in your activity feed - these will show in your
notifications.
This section will be short and sweet, but it’s SUPER important.
Don’t search for your own pins to check their ranking while
logged into Pinterest.
You simply will not get a true search result if you’re logged in.
Here’s a little tip you will appreciate when you start searching
your pins the right way when logged out.
You will notice that Pinterest nags the crap out of you to log in
once you start scrolling search results.
When you search your pin rankings from a logged out incognito
window, you will start to see how long it truly takes for
Pinterest to REALLY release your pin into their index for ALL
pinners to see (and for the public non-Pinterest users to see)
On average, it takes my new pins about 10-14 days to start
showing in a Pinterest search IF I get my pin description right on
the money AND the Pinterest query space is not crazy
competitive.
(note: you can always tell when things in Pinterest are lagging
when our Pinterest Analytics won’t update for days and days)
and then, a week or so later, you’ll see something else that lets
you know that Pinterest has “decided” what that pin is about.
If you click the “Promote” button under your pin stats on any
pin…
you will see an area like this:
Like for this example pin of mine, that promote info area now
looks like this:
and don’t worry, you can click that “promote” button and
nothing will happen - you won’t activate a paid pin, be charged,
or anything funky like that =)
Something else you might notice about the keywords a pin gets
in that “promote” info…
Just sayin’ =)
How Do You Know EXACTLY When You First Pinned a Pin Just By
Looking At It?
Simple, I use a special kind of tracking code added to the end of
my post urls that my pins are linked to.
Then just fill it out with the tracking info you want and grab the
url the tool gives you.
Like this:
Ever look in your Google Analytics and see stuff like this?
And you’re wondering WHAT pin sent that Smartloop or Tribes
traffic?
Did you know you can simply use the Tailwind Pin Inspector to
search those weird numbers and see WHICH pin?
Or, if you want to see how ONLY your Tribes pins or SmartLoop
pins did the day before, or last week...month, etc, you can
simply search the Pin Inspector to isolate to only those pins in
your chosen time frame.
tailwind_tribes
I still do that from time to time, but I find better overall PinTest
results and “big picture” stats come from my UTM tracking urls
in my Google Analytics.
But just for a fun “first PinTest” for you - make a new pin and
put a coded string of numbers/letters together in your pin
description (along with your normal good pin description).
That little test will give you a good idea of how long Pinterest
takes to release YOUR pins into the main Pinterest index.
For some reason, when Pinterest “sees” a brand new (to them)
pin image, being really specific like that REALLY helps.
It works EXTRA well when I hit my PIQ Keywords on the money!
Then I can quickly view activity on that pin and repin OTHER
pinners repins of my first pin to keep the pin going.
Clicky vs Sticky
When I say “Clicky vs Sticky”, I simply mean I pin for clicks - NOT
for repins (ie, “sticky”)
I’d rather have 25 STRONG “clicky” pin images than 100 “sticky”
pin images.
Get a little out of the box and wild with it… and have fun!
Try to pin more FROM your blog to help those pins with your
GOOD pin descriptions get back out and about on Pinterest.
If your pin descriptions are good, you should be pleasantly
surprised at how quickly just doing that can help revive long,
lost pins.
And, as I’ve said before, if you make changes to your post, run
your post url through the Pinterest Debugger TWICE to get
Pinterest to re-cache your post and update all your pins with
that new information.
https://developers.pinterest.com/tools/url-debugger/
I know it sounds weird, but that’s the best way to get Pinterest
to update your Rich Pin information when it’s changed.
Seriously.
That not only helps that other blogger, it also helps YOUR
account.
Plus, I’ve met quite a few bloggers who were super thankful for
my Unicorn Pins I made them =)
(no, NOT to COPY the other blogger, but as market research for
your OWN post)
Hahahaha!
And YES, at this point I imagine you know I make a LOT of pin
images…. A LOT!
There is NO WAY I could test all the things I test AND get such
great results from multiple Pinterest accounts and multiple
blogs WITHOUT using my magic image tool.
http://www.potpiegirl.com/easy-pins
A.U.M.
Pinterest IS an Asset.
Pinterest is FREE.
Ever. Period.
I’ve never run a Facebook Group before (in fact, I’ve flat out
REFUSED to haha!), but I feel PinTest Playbook is the perfect
opportunity to create a group full of other wonderful people
who are just as serious about their Pinterest results as I am!
PPGLOVESME
2-- You will need to give the email address you used to buy
PinTest Playbook
Go to:
https://www.facebook.com/groups/pintesters/