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The course of Bachelor in Business Administration has reached enormous height amongst the
present generation. In the recent years, the course has been extensively developed in order to
reach the high expectations of the core based companies that are involved in both,
management of the business as well as within the human resource department. This itself
shows the significance of this course.

BBA is basically the study of Business administration. This includes detailed study of the
various aspects of Business and management of business operations. The importance of BBA
can be estimated easily by knowing the requirements to be a part of the corporate sector. To
work with corporate giants is not very easy now a day. One needs to be very much
specialized with the skills to manage various business operations. In order to gain these skills,
one requires completing the degree course in BBA.

BBA cannot provide with complete specialization, but at least some thing is far better than
nothing. If one has made his or her mind that he or she is going to work for the corporate or
business houses, then BBA suits them the best. BBA course specialize their students in
various important sectors such as Accounting, Entrepreneurship, Finance, Human Resource
Management, International Business, Marketing etc. All these Fields are some of the
important aspects of business and therefore specializing in them is very important in order to
be successful in corporate world. This signifies the importance of the course of BBA.
Following are some of the significant objectives of some courses offered in BBA:

English

The main objective of this course is to meet the learner's needs through instruction in
English for specific purpose.
Business Report Writing
This course has been specifically designed to meet the writing needs of students aiming for
a specialization in areas of Management and Marketing.

Computers in Business

The course encompasses the fundamental computer concepts, and terminology, and
introduces latest operating system.

Business Statistics
The course focuses on the importance of accurate factual information (data) as a basis of
planning and decision making.
Business Math
The course stresses on understanding of basic mathematical ideas through their
applications to business and economics problems.

Introductory Micro Economics

With an introduction to the overview of the circular flow diagram the course introduces the
role of the individual economic units in the market economy, studying in detail the decision
making process of the individual consumer leading to individual and market demands for
goods and services and the decision making processes of the business firm under different
market structures.

Introductory Macro Economics

This course is a study of national income concept and accounting, and income
determination in the Keynesian framework introducing aggregate demand and aggregate
supply and equilibrium analysis in the money market, the goods market and the labour
market, followed by monetary and fiscal options for increasing employment, controlling
inflation and achieving an international balance of payment.

Accounting
The course is an introduction to the basic concepts and principles of accounting
as applicable to both merchandising and service oriented business.

Principles of Marketing
The objective of this course is to introduce students to the basic Principles of Marketing,
developing a concept of the market and its environment.

Banking and Portfolio Management

The objective of the course is to introduce the students to the saving - investment process
and financial intermediation by commercial banks the role of the central bank in the banking
system with special emphasis on reserve requirements, discounting and open marketing
operation. The effect of fiscal and monetary policy on the money supply and prices.
International Business
The course provides a basis framework of how business is conducted at the International
level. All areas of business i.e., Finance, Marketing, Production, Accounting, human resource
management are studies.

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BBA is basically the study of Business administration. This includes detailed study of the
various aspects of Business and management of business operations. The importance of BBA
can be estimated easily by knowing the requirements to be a part of the corporate sector. To
work with corporate giants is not very easy now a day. One needs to be very much
specialized with the skills to manage various business operations. In order to gain these skills,
one requires completing the degree course in BBA.


Program focus
The Bachelor of Business Administration equips students with an understanding of the
competitive environment in which private and public sector organisations operate, and
provide students with the analytical and operational skills to resolve business problems in
both sectors. The program provides flexibility to study areas of particular interest. Studying
three minors prepares students for a range of careers in both the public and private sectors.
Students receive a foundation in all aspects of business, with the flexibility to develop more
than one area of expertise.
Career opportunities
Prepares students for careers within public or private sector national or global organisations.
The structure of the program provides graduates with the knowledge and skills to be effective
in a wide range of careers such as human resource management and leadership, marketing,
finance, international business or general business.
Program aims
This program is a generalist degree aimed at equipping students with a broad understanding
of how organisations operate in different environmental contexts, private, and public. It
exposes students to a wide range of issues and challenges faced by managers as they strive to
make organisations successful, sustainable and responsible stakeholders in society. Students
develop relevant conceptual, analytical, functional, and operational capabilities to equip them
to confidently address a range of organisational and managerial challenges in contemporary
organisations.
Program objectives
On the successful completion of the Bachelor of Business Administration graduates will be
able to:
è demonstrate an understanding of the general managerial concepts, processes and
principles relevant to
è the functioning of various types of organisations
è analyse the environments within which organisations operate and consider
managerial implications
è demonstrate a working knowledge of and the ability to apply relevant principles in
making decisions
è about matters that relate to the resources used by organisations, such as financial,
human and
è information-related resources
è demonstrate a working knowledge of and the ability to apply relevant principles in
managing various
è Systems, processes and functions in organisations, such as communications,
marketing, and people.
è identify, analyse and manage a broad range of organisational issues and challenges
è -emonstrate effective communication and interpersonal capabilities.
è -emonstrate an understanding of the importance of high ethical standards and
socially responsible organisational practices and processes.