Rizal Technological University

Brgy. Malamig, Boni Avenue Mandaluyong City

College of Business and Entrepreneurial Technology
BSBA Marketing Management

Name: NALA, SHERREN MARIE F. Brand Management

CBET-19 503P Submitted to:
Date: September 20, 2020

Guided Exercises / Learning Activities

IDENTIFICATION

Instruction: Identify whether the items on the left column is a brand or

a product. Put your answer on the right column.

1. LACOSTE

2. SHOES

3. MOBILE PHONE

4. TOOTHPASTE

5. COLGATE

6. BENCH

7. UNIQLO

8. LAPTOP

9. BODY WASH

10. ASUS
 Rizal Technological University
Brgy. Malamig, Boni Avenue Mandaluyong City
College of Business and Entrepreneurial Technology
BSBA Marketing Management

Assessment

SHORT DISCUSSION / ESSAY

Instruction: Write your answer on the spaces provided. Explain it clearly and concisely.

1. What do brands mean to you? (10 points)

2. What are your favorite brands and why? (10 points)